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The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. Why content marketing is effective. How content marketing works.

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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

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Association Brain Food: 4.19.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter relations gathering. Education + mentoring. Host: UST Education Speaker: Dave Will, Co-Founder and CEO, PropFuel Tue 4/23 at 11 a.m. – Explore 15 key strategies that illuminate the path to newsletter excellence. 1 CAE credit.

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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. Make them aware (or remind them) of the positive impact association membership and education can have on their careers. Event trends.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Gen Z education. Learn to create targeted personas in ChatGPT for personalized content and interactions. More info/register. 1 CAE credit. 1 CAE credit.

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10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? Here are my thoughts on making the most of email newsletters to members to help your open/click through rates: 1.Be