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Top technology trends to help your association personalize the member experience

Nimble AMS

Today, associations are even more focused on increasing value and providing great experiences to attract and retain members. According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in.

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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer. The goal of marketing automation software is engagement, which is accomplished by sending more relevant content. This is key to providing an excellent member experience.

Marketing 184
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Why your association should understand the differences between AMS and CRM software

Nimble AMS

An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. If your organization wants to improve staff processes, enhance the member experience, and boost your ROI, choosing an AMS will give you a competitive edge.

Software 138
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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. Why Do Your Members Need Your Association?

Survey 256
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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. TECH TIP: Community Brands offers career center and learning management software (LMS) to help you upgrade professional content for your members.

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What Do Vanity Metrics Have to Do with Marketing Automation Goals?

Higher Logic

However, they shouldn’t be ignored – these metrics reflect important things about your email marketing habits and are worth paying attention to. Do your low vanity metrics mean marketing automation isn’t working for you? How well do these respondents really understand email marketing fundamentals?

Marketing 149
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3 member mistakes and how your association can avoid them

Nimble AMS

To deliver a great member experience, you must keep mistakes to a minimum. . Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. But sending targeted, personalized communications does.