Associations Now

JULY 3, 2013

Then it might be time to revisit your email marketing strategy. That and more in today’s Social Media Roundup: Trusted Sender. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email.

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs.

Marketing 64

Marketing How To Social Media Video 64

Association Success

SEPTEMBER 22, 2020

Scroll through any publication’s Facebook page, and you’ll quickly discover that content can spark a variety of reactions. Effective content can spark debate, soothe worries and provide direction for readers who need it. Along with generating conversation, a smart content strategy can spark action, too.

Content 78

Content How To Newsletter Social Media 78

Reid All About it

APRIL 12, 2024

Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Learn how to overcome common email marketing obstacles.

Revenue 210

Revenue Strategy Price Newsletter 210

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. We’ve put together four questions that will help you express your ideas in visual form in a way that catches your audience’s attention and pulls them into your content. What is this campaign or content about? Is this image relevant to my content?

Content 153

Content Marketing Social Media Tips 153

Associations Now

JUNE 14, 2017

Social media platforms introduce and update features seemingly almost daily. Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials. MeetingsNet shares ways to effectively use email marketing to boost registration. Rallying Cry.

Social Media 73

Social Media millennials Email Marketing Recruiting 73

AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Inbound Marketing.

Content 52

Content Strategy Social Media Case Study 52

Blue Sky eLearn

FEBRUARY 4, 2020

Email marketing software. Social media platforms. The idea is that all members— including those who are email-reliant, social media-reliant, or even devoted website visitors— receive updates about your association with plenty of time to act accordingly. Social Media Networks.

Organization 270

Organization LMS Software Social Media 270

Freestone

FEBRUARY 21, 2024

Marketing plans are operational documents that outline an advertising strategy to reach a target market and generate leads. A marketing plan also describes how a business will accomplish a particular mission or goal. The scope of your marketing plan varies depending on its purpose or the type of organization it’s for.

Marketing 83

Marketing LMS Social Media Course 83

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Reid All About it

JANUARY 4, 2019

Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Video 285

Video Washington Social Media DC 285

Associations Now

FEBRUARY 26, 2014

Or are your audience members growing sick of seeing the same old stuff on their social feeds? In today’s Social Media Roundup, learn about mistakes to avoid when curating content: Haste Makes Waste. 5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat.

Social Media 40

Social Media Content millennials Email Marketing 40

Higher Logic

FEBRUARY 15, 2018

Make sure these components work together to maximize your marketing strategy. Top 5 Tools for Your Marketer's Toolbox. Email Marketing. Most marketers agree: email still works (in fact, 59 percent of marketers claim it’s their most effective channel). Social Media.

Marketing 185

Marketing Technology Email Marketing Social Media 185

Higher Logic

MAY 29, 2020

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

EventMobi: Association Events

SEPTEMBER 28, 2023

No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts. Here’s a list of the most common options: Name Contact info (phone, email, etc.) Encourage them to join and update their information regularly.

Directory 147

Directory Organization How To Kansas City 147

Higher Logic

OCTOBER 4, 2018

Feedly : Peruse Feedly for content inspiration and to keep up with what's going on, bringing your favorite sources together in one simple place. For perfecting your content: Hemingway Editor : We can’t promise this tool will make you write novels as good as Ernie’s, but you’ll definitely write with more clarity and concision when you use it.

Tools 233

Tools Marketing Social Media Software 233

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Targeted, valuable content. Members join professional organizations to stay in the know. Learn more.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! The day is here!

How To 179

How To Social Media Price Discount 179

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Video 60

Reid All About it

DECEMBER 21, 2018

B2B content marketing predictions and trends for 2019. TopRank Marketing ). Webinars are on hold until after the holidays, so here are the educational events scheduled for early January. .* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Slice-Works

MARCH 23, 2018

lySocial media measurement is your insurance policy coverage for opportunities and unanticipated events. While social media strategy lays out a road map for your success, no one can plan for everything. Since social media measurement allows you to measure your performance against your goals, you are able to make adjustments.

Social Media 28

Social Media Strategy Review Newsletter 28

Associations Now

AUGUST 5, 2019

When it comes to content strategy, it’s easy to lean on algorithms to make decisions on content presentation—but algorithms aren’t perfect, and they can create content blind spots if you’re not careful. Sometimes, the secret to making a piece of content more useful or appealing to your audience is all about the presentation.

Content 74

Content Social Media Examples Tools 74

Higher Logic

JUNE 4, 2019

Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. People love the option to consume their educational content on their terms - from wherever they want, whenever they want. But before all of that, win their trust by offering them insightful and engaging content at no cost.

Learning Management System 214

Learning Management System Content Course Discount 214

Reid All About it

JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. Hear about newsletter best practices to increase engagement and curate outside content.

Chicago 205

Chicago Newsletter Revenue Education 205

Association Briefings

MARCH 30, 2021

You can thank a couple of recent events for the uptick in the importance of email marketing. Brand marketers, agency execs and email marketing experts say email marketing will reap the benefits of the decision, even though the cookie removal has been delayed until late 2023. In 2020, over 3.6

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Fonteva

MARCH 22, 2023

Your association’s marketing strategy likely includes a handful of channels that you use to share your offerings and engage with current and potential members—social media, email marketing, events, webinars, and virtual events , SEO, maybe some ads, and…a website. Connect your social media profiles to your site.

Strategy 52

Strategy Marketing Social Media Email Marketing 52

MemberClicks

FEBRUARY 9, 2023

5 Association Marketing Software Tools You’ll Need Now that you understand the advantages of creating a membership marketing plan, let’s examine some of the critical software you’ll need to build your strategy and execute on it. Use a scheduling tool like Buffer or Hootsuite to prepare your social posts ahead of time.

Marketing 98

Marketing Strategy Tips Email Marketing 98

MultiBriefs

JUNE 29, 2023

Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively. The International Foodservice Manufacturers Association is just one example of a B2B association using content marketing successfully.

Marketing 52

Marketing Social Media Directory Video 52

Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. To put it another way, social media may not be the end of the conversation, but the beginning.

Social Media 123

Social Media Email Marketing Strategy Marketing 123

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Tip #2: Let Association Members Choose Email Frequency.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Freestone

MARCH 4, 2024

Focus your association’s marketing strategy on attracting new learners to your continuing education program. To market your program successfully, be sure to highlight your value. Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program.

Strategy 52

Strategy Marketing How To LMS 52

Association Briefings

AUGUST 23, 2021

Brand marketers, agency execs and email marketing experts say email marketing has already reaped the benefits of the decision, even though the cookie removal has been delayed until late 2023. Or, to add significantly more NDR, consider sending a unique email blast to your list on behalf of a single sponsor.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Higher Logic

JUNE 5, 2018

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159

Marketing Email Marketing Software Social Media 159

Associations Now

JANUARY 13, 2020

Also: Tips to boost your email marketing efforts. Once you’ve chosen an event, spend time on the event website and social media feeds to network ahead of time. See who is active in the social community and connect with them in advance. Connect with them on social media and make an effort to get in touch.

Email Marketing 86

Email Marketing Social Media Tips Video 86

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. That’s right, email marketing is still the best way for associations to reach these unique generations. Adoption and retention followed.

Marketing 52

Marketing millennials Email Marketing Newsletter 52