Three Must-Haves for Successful Membership Recruitment

Moery Company

What worked before to get members to enroll is changing. One major shift lies in the ways people decide to join – people want information and input from colleagues to solve problems; they don’t want to be sold. 1) Get prospects to buy, don’t sell them.

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals? How Online Communities Encourage Collaboration.

How to Land a Job in the Association Space

Moery Company

We receive many calls and questions from folks who are looking to break into the association marketplace for their career. I’ve got a few thoughts that might be helpful to you. Association leaders show up to be recognized, and these events are low cost. Go to ceoupdate.org.

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Membership Hack: Instagram Recruitment

Associations Now

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members. How to hack it? This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We

How to Apply Social to Marketing and Membership Recruitment

SocialFish

Used in the right way, social media marketing can help you acquire new customers, convince customers to buy more often, and increase the amount customers spend with you. Your members want to spread the word about you, especially if you make it easy for them. This is how.

How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts. Social CRM is the way that you will get to ROI.

Daily Buzz: How to Build a Meeting Legacy

Associations Now

Research shows that developing a conference legacy is about more than logistics: Content matters, too. Also: strategies to add to your member recruitment toolbox. They all need to hear about the outcomes.”. Effective Member-Recruitment Tactics.

Monday Buzz: Recruiting Student Volunteers

Associations Now

Inspire more students to participate in volunteer work. Also: Discover an efficient way to promote your content through Twitter. Volunteer experience can also help make students more attractive to college admission officers and prospective employers.

How to Market like a Musician

SocialFish

Its inherent “ick factor” is why so many companies fail to properly engage their audiences. The key to getting over that “ick factor” is to get creative. Of course, it’s one thing to know that. Recruit Help. You have no credibility, so you’d be paying to rank.

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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. But perhaps more than anything else, sales operations brings a system to selling.

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How to Start or Grow Your Online Career Center

Association Adviser

Starting or growing a career management site doesn’t have to be intimidating. However, many associations are hesitant to commit the needed resources and staff time to begin or enhance an online career center because doing so always seems to be a large undertaking.

How to Create a Great Mentoring Program in Your Online Community

Higher Logic

Through mentoring, employees get the chance to learn vital skills and increase competency in ways that boost morale and job satisfaction – something that’s improving with technology. Associations, which are widely-recognized experts in their industries, are stepping up to offer such programs.

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A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

Learn how one association professional has done just that. To put it another way: Have you started an international scientific association from scratch, using LinkedIn exclusively to get it off the ground? So, to grow The Graphene Council, he pursued a LinkedIn-only strategy.

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. If you have a chance to read this Did You Know? So why is it so hard for associations to get it right?

How to Get Useful Student Feedback on Online Courses

WBT Systems

Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses. You can also determine if your existing instructors and learning technology are up to par. By repeatedly asking for their perspective, you demonstrate your learner-centric mission: to deliver education that makes a difference in their lives and helps them achieve their career goals.

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The Secret to Recruiting the Best Talent: Authentic Employer Branding

SocialFish

Have you enjoyed our culture-related content? Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. Why is it so hard to recruit and retain the right talent? Your brand promise is the most important reason why customers want to buy your product and why employees want to work for you.

The Secret to Recruiting the Best Talent: Authentic Employer Branding

SocialFish

Have you enjoyed our culture-related content? Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. Why is it so hard to recruit and retain the right talent? Your brand promise is the most important reason why customers want to buy your product and why employees want to work for you.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

SNMMI is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. Looking to the future.

The Secret to Recruiting the Best Talent: Authentic Employer Branding

SocialFish

Have you enjoyed our culture-related content? Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding.

College Grads, Employers, and the Recruitment Disconnect

Associations Now

For recent college grads and potential employers, the recruitment process can be a stressful one. One expert offers tips for associations to up their recruitment game and attract fresh talent. For recent grads, that means taking a customized approach to recruitment.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary.

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Four Challenges to Effective Content Marketing for Membership Recruitment

Membership Marketing

Over the years, I have done a number of posts related to trading content for contact. This technique is called a content marketing strategy where free samples of your membership content are made available -- typically online -- and those interested in using it connect with your organization. Joe Pulizzi shared some good insights on why content marketing may not work in the May. issue of COO: Chief Content Officer. Your shared content is too broad.

How To Use Pinterest to Advance Your Organization

SocialFish

Here’s a rundown for you from the presenters, with additional answers to the questions asked during the webinar. Pinterest is an online social media platform that enables members to pin images to pinboards, save them, name them, describe them, and share them.

Proven Tactics to Recruit, Retain and Unleash Millennial Talent

SocialFish

A vast majority of these Millennials want to work for organizations that foster innovative thinking, develop their skills, and make a positive contribution to society. 50% of Millennials want to work for a business with ethical practices. Provide opportunity to make an impact.

The 7 Types of Social Media Users and How to Engage Them

SocialFish

Using social media to market your company is an undoubtedly wise decision. But understanding the differences between each type of user who follows you can also lead to an increase in awareness and sales. To engage with them, you need better calls to actions.

Stronger by Association: How to Start an Association

AMR Management Services

How to Start an Association. Every now and again, we go through a phase when we get multiple calls or inquiries from individuals looking to start an association or formalize a loosely knit group. objectives in place, the founding affiliates took steps to put their. Pages.

How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Young professionals (YPs) are joiners, but they can’t afford to join associations or participate in association programs just because it’s the right or expected thing to do. But YPs are hungry to get ahead. YPs expect educational programs to offer current, up-to-date information.

Romancing Customers with Compelling Content

Slice-Works

I ticked off the attributes that were most attractive: central location, salary, interesting projects, and office subscription to the New York Times (the basics for this 20-something). I was ready to sign! I wanted my new best friend to be excited and validate my decision.

How to Build a True Learning Community at the Core of Your Membership Model

SocialFish

I use the term “developmental learning” to specify learning that is purposeful—leading to specific solutions to specific problems and constantly developing participants along competency-building paths. Welcome to a day in his life.

SCD Group: Association Member Recruitment: New Opportunities vs.

SCD Group

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Anything I need to think about in terms of providing incentives? You bought direct mail lists and blasted people to buy or join.

Lunchtime Links: How to Onboard New Members

Associations Now

Be sure to make new members feel welcome. Recruiting new members is exciting. But are you doing everything you can to ensure your newest additions feel at home in your organization? How to onboard new members, and more, in today’s Lunchtime Links.

For Associations, Posting Content Is Not Enough

GrowthZone

Membership pro, Frank Kenny, explains content marketing through social media and why digital marketing is necessary to bridge the two. Imagine that you create amazing content on a regular basis – it shouldn’t be much of a stretch – you’re likely already doing that.

Content Marketing: It Matters For Meetings Too

Associations Now

Content marketing isn’t just for recruiting, retaining, and engaging members. It can also be used to do the exact same thing when it comes to your association’s meeting attendees. Learn the how and why of doing it successfully. Some How-Tos of Content Marketing.

Take Advantage of One of the Most Powerful Tools in Your Content Marketing Arsenal

Association Adviser

Did you know that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text? Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association.

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You Must Recruit The Powerhouse Of Your Attendees’ Brains For Real Engagement

Velvet Chainsaw

You need to know how to kick-start the PFC if you want your attendees to pay attention and be involved. And how to avoid shutting down your attendees’ PFC. The Powerhouse Portion According to author Erika Garms , the PFC is a fascinating section of our brain.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. There’s a lot riding on your association’s next event, so how can you get the most out of it? .

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4 Questions to Ask About Your Association Social Media Strategy

Cvent Association Tips

Whether you want to build awareness of a cause; increase conference attendance or recruit new members, creating a social media strategy for your association is much easier when you are clear about where you are and where you want to go.

Content Marketing: How Weird Al Won by Spreading the Wealth

Associations Now

Behind those videos, however, was the kind of online content marketing strategy we’re all trying to create for ourselves. He did this by knowing how to connect the dots and seeing things with a broader eye than everyone else.

How to Gain Strategic Insight from Digital Metrics

Association Adviser

Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. Don’t fall into the trap of optimizing to platform and network metrics. For strategic insight, develop a theory about how digital supports your objectives, then develop a measurement framework and fit metrics to it. Three steps to strategic insight through digital metrics.

How to Test Big and Win Big in Membership Marketing

Membership Marketing

Besides under spending on marketing, lack of testing remains the single biggest missed opportunity to grow membership. The three basics to test in marketing remain the list you market to, the offer you make, and message/package you send. First, be sure to test big things.