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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Why is content marketing so important? More contentment and less frustration?

Wichita 150
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Ryan Davis, CEO of CINC Systems, on Accepting the Unknown

AvidXchange: Association Management

And so maybe you start by, you know, talking about maybe the best advice you’ve gotten, whether it be in business, leadership, personal, and where did you get it from? I’ve been in their offices and they have so much in common. Just help us get there. 20:44 RYAN DAVIS Yeah, I had you know, it’s coming combining a few things I heard.

System 130