Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. The post Driving Conversions through Content Marketing appeared first on Association Adviser. Features Marketing & Communications Membership content marketing member marketing

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Ideas for Repurposing Content After Your Virtual Event

Blue Sky eLearn

Make sure you have a post-event marketing plan as well to continue generat ing interest. Another option is to deliver your virtual event content as a podcast that your audience can listen to on the go. We’ve seen it time and time again with in-person events.

Podcast: Accessible Content is Just Good Content

Association Adviser

Accessible content isn't widely talked about in associations, but it's on the mind of Carmen Collins, senior social media & brand talent manager for Cisco. The post Podcast: Accessible Content is Just Good Content appeared first on Association Adviser.

Marketing by Example: Airbnb and Community Content

Association Adviser

Try user-produced community content for your next marketing win. The post Marketing by Example: Airbnb and Community Content appeared first on Association Adviser. Features Marketing & Communications Airbnb content marketing Digital Summit

The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Someone more entry level might not be able to afford what someone farther along in the career might be able to, and each might value the content differently.

Price 181

10 Steps to Improve Your Video Content Marketing

Association Adviser

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Video Content Marketing appeared first on Association Adviser.

Video 86

Content Marketing is?

YourMembership Blog

Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. One Comment to “Content Marketing is…” What Do They Want?

6 Ways to Repurpose Your Webinar Content

Blue Sky eLearn

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs.

Who Should Be on Your Content Squad?

Association Adviser

It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad?

How to Launch an LMS with No Content

Blue Sky eLearn

We’ve talked to plenty of organizations who don’t believe they are ready or qualified to purchase a learning management system because of lack of content. you have some content ready to upload. But, don’t let the content or lack of content overwhelm you t oo much!

LMS 174

Five Content Ideas for Associations

YourMembership Blog

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short.

What Is Content Governance and Why Does It Matter?

Association Adviser

Content is never complete. That understanding is the foundation of content governance: If you’re not creating, you’re maintaining or evaluating. The post What Is Content Governance and Why Does It Matter?

10 Steps to Improve Your Association’s Video Content Marketing

Association Adviser

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Association’s Video Content Marketing appeared first on Association Adviser. Features Marketing & Communications Technology video video content video marketing

Video 69

First Step to Content Marketing for Associations

YourMembership Blog

A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. We’re all in marketing now, whether you’re a volunteer collecting tickets at an event or you’re the executive director of a small staff association or chamber, the experience we provide our members (and potential members) is a form of marketing. That sort of marketing is part of being human.

Kick-start Your Membership Content Marketing

Wild Apricot

Here are some tips and insight on content marketing based on a recent Small Membership Advisory Community session. membership

Daily Buzz: Maximize Your Content Marketing Strategy

Associations Now

Content is just content unless it’s working to achieve a higher goal. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list.

Three Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? Content Marketing

Getting Started with Content Marketing for Associations

HighRoad Solution

Content marketing is a big deal in the for-profit sector, where over half of businesses invest in this strategy to attract new customers. Association Management

Visual Content Marketing Cheat Sheet

SocialFish

Visual content marketing cheat sheet from Tinu Abayomi-Paul. The post Visual Content Marketing Cheat Sheet appeared first on SocialFish. Content Strategy Cool Social Tools Ok this one is awesome. Thanks Tinu Abayomi-Paul !

5 Steps to Craft Compelling Content Descriptions

Blue Sky eLearn

People attend webinars to learn – making your description of what attendees will learn at your event one of the most important pieces of marketing copy you can write. The biggest mistake marketers make when writing content descriptions is being too brief. Some marketers resort to providing a list of topics that will be covered during the event simply because they don’t know what will be taught. Add adjectives that make your content seem more compelling.

What’s Trending in Association Content Delivery and Sales?

Moery Company

There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly.

Why Associations Should Prioritize Repurposing Content

Association Adviser

Is your association currently repurposing every piece of original content created into various formats across your communications channels? The post Why Associations Should Prioritize Repurposing Content appeared first on Association Adviser.

Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. The first step is understanding the differences between email marketing and marketing automation tools.

Engage Members More with These Career Center Content Ideas by Employment Level

Association Adviser

Customizing your career center's content meets members' needs for different info at each career stage. Here are some content ideas by employment level. The post Engage Members More with These Career Center Content Ideas by Employment Level appeared first on Association Adviser.

Content Marketing Isn’t Always About Content Creation

SocialFish

——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix.

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS.

A Microsite is Your Association’s One-Stop Content Hub

Association Adviser

There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. The post A Microsite is Your Association’s One-Stop Content Hub appeared first on Association Adviser.

Enhance Your Online Career Center with These Fresh Content Ideas

Association Adviser

Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser.

Decode Your Content Marketing

SocialFish

Everybody has an opinion, but renowned content marketing experts David Beebe and Adele Cehrs are different. A master storyteller, Beebe established Marriott as the largest producer of travel lifestyle content in the world. Content Strategy Featured

5 content marketing stats membership bodies should take note of

Optimist Consulting

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe.

What's Your Non-Profit's Content Marketing Strategy?

Wild Apricot

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.

Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. What Is Content Marketing and How Do I Get Started?

Content Marketing Strategy Tweaks: Boost Your Game in 2019

Associations Now

While content marketing feels a bit old hat, there’s still plenty of room to get a lot more out of it. As association messaging strategies go, content marketing has gone from buzzy trend to old standby. A few suggestions to get going: Spend more time on your content.

Content Recycling Tip

YourMembership Blog

Content Recycling Tip. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium.

Big Trends in Association Content and Sales - Moery Company

Moery Company

There are few trends we ’ve seen developing with our content delivery, and it’s pretty exciting. First, over the last few weeks, we’ve been posting a live video in the evening and are beginning to see double-digit growth regarding content engagement during the evening hours.

Presentation Tips: Help Your SME Deliver Their Best Content

Blue Sky eLearn

Now that you’ve identified the “right one ; ” let’s look at some tips and tricks you can provide your speaker to deliver their best content. Create a n SME G uide with helpful hints for them while they are curating the content.

Tips 243

Member Engagement Through Content Marketing

GrowthZone

In this article, we’d like to introduce the concept of content marketing. Tactic #2: Content Marketing. Content marketing is simply the creation and proliferation of informative content online. Post content on third party sites like Slideshare.

Do you know your content marketing basics?

SocialFish

This is the IAB’s primer on content marketing. Associations are publishing vehicles, at the end of the day, so this is relevant for you and a good reminder of the difference between paid, earned and owned media; original, repurposed and curated content; and transparency rules.