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Is Your Association the Online Hub for Ideas?

Reid All About it

Striving to remain meaningful to a growing younger market. They busted through their physical walls to start a conversation in the online world, where they engage not only those who might visit the museum in Minneapolis, but anyone interested in contemporary art and culture. Engaging audiences through education.

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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. The advertisement touched on the qualities millennials are drawn to: interaction and conversation via online content they’re already plugged into.

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Building a Facebook Presence

ChatterBachs

Get market research about a new product/service launch. An offer for exclusive and free content. She used Facebook to connect with friends and family in Minneapolis and then asked them to introduce the coming restaurant to their friends and family. . * Enhance our search engine optimization. Facebook-only coupons and discounts.

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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM. Wine lover.