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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Gen Y consumers connect the most to apparel and technology brands, the study found, in addition to companies that predate them like Coke and Adidas.

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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. ahier - Brian Ahier; The Dalles, Oregon; Passionate about healthcare, technology and government 2.0. Dig design, innovation, technology.