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2016: An Association Blogging and Podcasting Odyssey

Spark Consulting

I remember participating in my first bloggercon at ASAE in a sunny plaza in San Diego in 2008, shortly after I’d launched Thanks For Playing, the precursor to the Spark blog, with about 30 other association professionals, sharing our thoughts about how to use this new platform to strengthen our industry and our community.

San Diego 150
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. Well, how about this: The San Diego Zoo is literally the No. Carole understands that content is king of the jungle. And her content proliferates without being a copycat. Carole Baskin did.

Strategy 100
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Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Masooma Memon, Databox ). More info/register.

San Diego 195
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5 Ways to Use Experiential Marketing for Events

Expo Logic

Events are connecting with their attendees through new experiential marketing techniques that increase brand engagement and build a stronger connection between them and your brand. Experiential marketing is used to connect with an audience in an interactive and engaging way.

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BIO International Convention 2020: Taking an International 17,000 Attendee Conference Virtual in Under 8 Weeks

Achurch

This year’s convention was scheduled to take place in San Diego, June 8-11, 2020. After the conclusion of the event, paid attendees were allowed full access to view all the event’s content for up to one-month after the end date (through July 11 th ). They also cross promoted their suggestions via social media.

San Diego 108
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Association Weekly Wrap-Up for February 8th!

YourMembership

A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations. Well, things are changing: the economy, technology, social media tools and paradigms for using them, generation shifts. I can hear you saying no.

San Diego 150
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Association Brain Food Weekly: 1.17.20

Reid All About it

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Joe Buehrle, vice president of organizational planning for Social Advocates for Youth, San Diego.

Arlington 243