Smooth The Path

MARCH 31, 2020

There may never have been an easier time to engage members because our members’ needs have temporarily just gotten more transparent. We can jump in and engage members because member engagement is supportive and good and helpful for our members and, boy, do they ever need help and support right now.

Member Engagement 144

Member Engagement Newsletter Resources Survey 144

HighRoad Solution

JULY 23, 2020

As an association marketer, you likely have an e-newsletter that you send out to your members on a regular basis. This newsletter contains valuable information about upcoming events, opportunities for personal and professional development, and news in your industry.

Newsletter 78

Newsletter Member Engagement Content Marketing 78

GrowthZone

JULY 11, 2017

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60

Nimble AMS

MAY 13, 2021

So how can you recruit, reach, and retain members to achieve these strategic goals? Increase member engagement. ?. Three effective ways to increase member engagement. Build a bustling online member community. A great way to start is by offering an online member community. Watch now.

Member Engagement 78

Member Engagement How To Newsletter Certificate 78

Protech

MAY 11, 2023

In this article, we’ll discuss three ways you can boost engagement with your members’ online community : Use a member engagement app. Create branded eCards for members to send. Provide exclusive content and opportunities. Now, let’s dive into these creative member engagement tactics.

Member Engagement 52

Member Engagement Innovation Library Newsletter 52

Reid All About it

APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. 5 Secrets to Newsletter Success: Elevating Membership Engagement Redefine the impact of your email newsletters. Membership mobile app. 1 CAE credit. 1 CAE credit.

Newsletter 205

Newsletter Content Social Media Education 205

Blue Sky eLearn

SEPTEMBER 12, 2018

While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement. Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. Podcasts and Other Audio Content.

Content 173

Content Member Engagement Tools Strategy 173

Multiview

FEBRUARY 2, 2022

Your email newsletter is one of the best channels for developing stronger relationships with your members, but when was the last time you updated it? While r evamping your newsletter can seem like a daunting task, it's easier than you think.

Newsletter 52

Newsletter Tips Process Marketing 52

WBT Systems

JUNE 26, 2017

Before you develop challenge content, be absolutely clear on the purpose of the challenge. The challenge goal(s) will guide your content development and your marketing copy. Are you using the challenge to increase association awareness and engagement with a particular targeted audience? Design the challenge content.

Member Engagement 160

Member Engagement LMS Discount Education 160

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. In a standard sales funnel, you want to focus on engaging and nurturing leads down the funnel to the bottom, which is where they’d convert to membership. Will you send them additional content resources?

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

FEBRUARY 9, 2024

Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Aaron Wolowiec

JULY 18, 2012

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. Aggregate social media content.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Association Analytics

MARCH 13, 2024

Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores. Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

APRIL 12, 2024

Learn to create targeted personas in ChatGPT for personalized content and interactions. Chapter Engagement, Structure & Programs (CRVM Crunch & Munch) Discuss the future of chapters, including how to address smaller unsustainable chapters, keep members engaged within chapters, and what to do for members whose chapters have disbanded.

Revenue 210

Revenue Strategy Price Newsletter 210

YourMembership

NOVEMBER 20, 2014

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? How can I distribute content most effectively to the right people? Define the Purpose of Your Content. What do you want your content to achieve? Drive referral members. Increase membership.

Content 150

Content Marketing Newsletter Communications 150

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

JANUARY 29, 2021

Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Learn 15 ways to take your email newsletter to the next level. Identify ways to leverage new technologies to make your email newsletter more sophisticated. Learn how to leverage the fundamentals of email engagement for your newsletter.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Newsletters. shares 15 ways to improve your newsletter content and delivery. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. If people aren’t staying long on your blog, that could be a hint that your readers want shorter content. A lot of blogs have moved to shorter forms of content because readers are looking for quick-hit information. Have additional questions?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

NOVEMBER 26, 2021

How the Pandemic Has Reshaped Digital Work and Content. But the same drivers fueling the creation of more digital assets make it harder than ever to collaborate on content creation and manage digital assets. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Freestone

MARCH 7, 2024

Introduction Are you looking for strategies to boost member engagement in your professional development program? A Professional Development Day is an innovative way to keep members engaged with your learning program. You might consider scheduling an annual Professional Development Day!

How To 75

How To Course Tips Education 75

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. Keep this in mind when trying to reach your busy members. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JANUARY 28, 2022

Learn about the importance of properly positioning your benefits, how to best communicate the value of your member benefits, drive member engagement and member retention, how to present your benefits for maximum engagement, and how to deliver a better member experience. More info/register. Host: Grype.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JULY 30, 2021

People are too busy to find and vet the educational content they need, so do the dirty work for them. Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. How to Use Your Member Engagement Scores. More info/register.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Analytics

SEPTEMBER 8, 2022

Start by tracking your members’ behaviors. For example, are they opening newsletters, attending meetings, volunteering? You may have a large universe of constituents who contribute to your association, for example, engaged non-members. Content contributors. age, geography, job type). Affiliates.

Revenue 169

Revenue Products Discount Class 169

Freestone

FEBRUARY 29, 2024

Now more than ever, members are turning to their professional associations for continuing education, certifications, and career advancement resources. It’s up to your organization to deliver diverse content that’s relevant and engaging, ensuring members return to your program year after year.

LMS 52

LMS How To Certificate Learning Management System 52

EventMobi: Association Events

SEPTEMBER 21, 2023

Within the first couple weeks of member sign-up, it can be beneficial to: Send a welcome email Provide a thorough intro package Host a welcome event Connect members with mentors Something as simple as sending out a welcome message can increase member engagement with your email content by 33% !

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Automate renewal reminder messages to your members.

Communications 209

Communications Software Member Engagement Event Planning 209

Higher Logic

MARCH 19, 2019

In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. I’d say there are three factors that qualify a channel as a “quality online space”: high traffic, beautiful and functional design, and targeted content. Targeted content.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Blue Sky eLearn

FEBRUARY 18, 2021

Reach out to your members several weeks in advance to generate excitement for your virtual day of service. Consider these digital marketing ideas from AccuData to spread the word about your virtual service event: Your email newsletter. Advertise your virtual day of service in your weekly or monthly member newsletter.

Organization 232

Organization Software Newsletter Tips 232

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Prioritize social media engagement. Optimize your email campaign to non-members. Provide “teaser content” to encourage increased engagement.

Strategy 157

Strategy Social Media Discount Newsletter 157

Reid All About it

MAY 5, 2023

Learn what common data challenges are present in the member experience and affect an association’s ability to provide an individual level of service and value, how to identify gaps in what you know about your members currently, and what insights you should be looking to capture today for better member engagement and action.

Chicago 205

Chicago Education Certificate Revenue 205

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Prioritize social media engagement. Optimize your email campaign to non-members. Provide “teaser content” to encourage increased engagement.

Strategy 150

Strategy Social Media Discount Newsletter 150