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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Digging into your community data can provide you with valuable member insights, which you can use to improve your member experience. Are you over or under-staffing your events?

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How to Make Analytics a Priority – Finally!

Association Analytics

By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. Ask, “Do you want better member insights to inform strategy?” Culture shift – getting company-wide adoption of anything new can be challenging.

How To 169
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Association Brain Food Weekly: 4.16.21

Reid All About it

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Don’t Just Create Learning Content, Sell It! More info/register.

Revenue 363
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Association Brain Food Weekly: 6.11.21

Reid All About it

Mike Frost, Co-Founder & Global Recruitment Director, Expocast. From sustainability and travel considerations to content capture and accessibility, there’s so much benefit that online events can bring. Ready to Recruit & Retain Diverse Talent? Vasan Selliah, Member Insight and Engagement Manager, CSAE.

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We Should Value Members Who Value the Association the Most

Smooth The Path

Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. Then we can use our data and other methods to get member insights and find out what is common between them, what their problems are, what their goals are and what their needs and preferences are.

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Association Brain Food Weekly: 2.18.22

Reid All About it

Your maturity score tells you the degree to which your organization is effectively using research, branding, marketing, UX design and content, technology, and your team to achieve business goals. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there.

Content 39
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Association Brain Food Weekly: 2.11.22

Reid All About it

Find out how to create a profile that stands out and attracts mission-critical connections, the impact first level connections have on your network, and the type of content to include in posts to help you engage effectively at a high level. Effectively Promote Your Organization’s Content Online. 1 CAE credit. More info/register.

Content 39