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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

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Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. Sure, Time magazine dubbed this generation as the “Me, me, me” bunch —but millennials’ focus stretches beyond themselves. “Me” Get those millennials talking.