Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. Pricing.

Millennials, nonprofits and data


John Clese over on the Avectra blog posts an interesting question about Millennials and nonprofits … and data. As the price to analyze this data continues to decline, not-for-profits will join the for-profit sector in leveraging big data to make better business decisions.

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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups.

How to Meet the Membership & Education Expectations of Millennials and Gen Z


Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. The 4 Education Expectations of Millennials and Gen Z.

Study: Millennials Most Likely to Pay for Loyalty Programs

Associations Now

In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that rewards programs are more appealing to millennials than to older audiences. The post Study: Millennials Most Likely to Pay for Loyalty Programs appeared first on Associations Now

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. Professionalize content development and delivery. Finally, some advice for millennials reading this: “You have personal power and more options than you have ever had. When I graduated college 16 years ago, times were different.

How to Tame Technology

Association Adviser

AMC’s Brooks would like to see less overall communication from associations and more meaningful content. “Having content that encourages interactive reading will drive the numbers up.” Features communication generational divide millennials technology

4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention


If your members are almost all Millennials, asking them who used a key for their roller skates will elicit crickets, but Boomer customers will ring in loud and proud, telling stories of how they wore them around their necks. Both quizzes and pictures that elicit nostalgia get a lot of interaction, as shown by this example : If you need some ideas for how to get your nostalgic social media posts started, check out this Facebook page for Boomer and Gen X content.

Why (and How) to Design Association Education for Young Professionals

WBT Systems

Millennials will make up nearly half the U.S. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 year olds. Generation Z, usually described as those who are 21 and under, is already a bigger group than the millennials or the boomers. Their numbers alone are enough to compel associations to pay attention to the educational content and delivery methods these generations need and seek. Millennials in the workplace.

Association Brain Food Weekly: 10.28.16

Reid All About it

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC).

Building Buy-In for an Online Community at Your Association

Higher Logic

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Objection 1: Price.

Association Brain Food Weekly: 9.30.16

Reid All About it

Find out how to plan content marketing for an omni-channel world. Learn how to publish digital content—social, email, website, blog, video and on-demand webinars—so one amplifies another, and how to cross-promote across channels. Leveraging the Millennial Generation in your Workplace.

Association Brain Food Weekly: 1.26.18

Reid All About it

Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). The millennial generation, now 44% minority, is the most diverse generation in American history.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Active job boards are a great way to attract millennials as well. All that makes job boards an excellent benefit for acquiring new millennial members. An easily-accessible, searchable directory will save members time and effort trying to fill their event lineup and content calendars.

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Association Brain Food Weekly: 10.27.17

Reid All About it

Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. 30 percent cite price as the primary motivator behind a purchase. Get those millennials talking.

Association Brain Food Weekly: 12.13.19

Reid All About it

Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price.

Smaller Loaves: Lessons on Adapting to Your Audience From the Bread Industry

Associations Now

Among them: Create content that matches their lifestyle. If you’re trying to reach a younger audience of people, you may need to push your content out in new formats that appeals to them. Set a price that matches your audience.

Daily Buzz: Don’t Be a Perfectionist

Associations Now

How to meet the membership & education expectations of Millennials and Gen Z | TopClass by WBT Systems [link] #assnchat #membership #associations Generation Z and young millennials are different.

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Should Associations Offer Conference Subscription Packages?

Associations Now

Some pieces have looked at its implications for the traditional association membership model , while others have discussed what it could mean for content. The program is targeted to the millennial demographic and unconventional audiences.

Keeping it fresh in problem-solving

Association Success

Is the format, content, price point, time of year, etc., As the director of a Millennial-owned company, I want to embrace generational differences because it’s what we’re seeing in the workforce and in our association demographics.

Can Associations Thrive in a Crowded Marketplace?


If your association is in the same industry as any of these membership sites, then your members likely have more alternative choices when it comes to benefits and price. Members can engage in conversations with experts, ask questions, and publish their own content to showcase their expertise.

Association Brain Food Weekly: 10.21.16

Reid All About it

Learn how to get started with relationship marketing; how to divide and track your audience, from basic segmentation to defined personas; and the importance of relationship marketing to attract, engage, and nurture millennials. Terry Ibele, content manager, Wild Apricot.

Association Brain Food Weekly: 3.22.19

Reid All About it

Do you have a strategy to keep them coming back to you – for content, resources and to take action? Do you have a strategy to keep them coming back to you – for content, resources and to take action? How To Create Content That Improves Your Brand’s SEO.

Association Brain Food Weekly: 9.15.17

Reid All About it

While it’s true that Millennials are transforming the business world and the very way we meet and market events, your meeting format must not leave other generations wanting. Presenter: Mark Bornstein, Vice President, Content Marketing, ON24.

Study: How Can You Make Professional Development More Meaningful for Members?

Associations Now

But Abila says that the differentiator is often quality content. The report notes that more than half of all those surveyed among three different age groups—millennials, Gen Xers, and boomers—valued high-quality content above all else when it comes to professional development.

SCDdaily's Readings of the Week for Association Executives

SCD Group

But content marketing is much more than that. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more. What are some easy ways to incorporate visual content into your marketing efforts?

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Offer member and non-member pricing. No one likes to admit it, but let’s face it, we’re all curious about how we stack up or rank compared to others. It’s human nature—the ego at work.

4 Ideas for 2017 Nondues Revenue Resolutions

Associations Now

People are tired of being sold [to], and Millennials can tell they are being sold [to] from a mile away,” according to Inc. “… What is working though are apps and services that connect people to what they want.”

4 Posts on Association Marketing

SCD Group

This Best of The Week focuses on tips for association executives on association marketing: The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span By Cynthia Price via Entrepreneur Email is not dead.

Key Takeaways Association Marketers Need to Know from ASAE’s 2017 #MMCCon

Association Adviser

This type of targeting minimizes cost and time, and it gives members valuable content and offers they truly want. They noted that if your subject line isn’t motivating recipients to open your email, then your content and marketing efforts may be wasted.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth


Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters.

EVOLVE: Technology will Mandate Marketers to Keep Up with the Times


here is how we sum this up: No longer do we have only a few mediums for content consumption. We are now exposed to endless content, from our peer networks, our smart phones, and our inboxes. Smartphones have become an imperative, especially among Millennials.

Association Brain Food Weekly: 8.9.19

Reid All About it

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too.

Association Brain Food Weekly: 3.16.18

Reid All About it

Tue 3/20 at 8:30 a.m.* – Making Content Meaningful (Association Coffee Talk, Alexandria VA). How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media?

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Writing+Listening+Communications+Productivity = Readings for Association Executives

SCD Group

Once people realize the power of content marketing, a light turns on in their minds. This post will show you how to create content, even when you have no ideas and no time. If your nonprofit decides to set up a presence on LinkedIn, check out how some of the early adopters are engaging with followers and the content they are sharing to help you get some ideas for you plan. Millennials are the largest generation to date, and they will soon dominate corporate culture.

What Smart Associations Do Differently

Association Adviser

Sources: *Oscars (MPA); **Billboard Top 100; # Year end closing price for Dow Jones Industrial Average ## U.S. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take. Donovan and Levitz share more insights about reaching millennials via mobile in today’s issue. Hank Berkowitz, Association Adviser.

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SCD Group: 8 Articles for Association Executives: Best of the Week.

SCD Group

The “Either you rock or you suck” idea from Ann Handley‘s session on Epic Content. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. Pages. About. Contact.

Association Brain Food Weekly: 4.20.18

Reid All About it

Anna Ruth Williams explains why thought leadership content works —and she has eight statistics to back up her argument. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc. Be What Millennials Want: a Content Curator.

To Invite Innovation, Make Friends With Risk and Change


Whether it’s understanding the impact of Millennials on the market, meeting the demand to go mobile with education and communications, or expanding its customer base beyond the membership—CHEST’s staff and volunteer leadership are creative problem-solvers who embrace growth and change. Updated learning and content management systems were developed to deliver those products more efficiently, and a new AMS was launched.