Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Associations Now
SEPTEMBER 17, 2013
30 percent cite price as the primary motivator behind a purchase. The brands millennials have grown up with—and stuck with—produce quality products and reliable service, and it’s this consistency that inspires trust, the study reported. A few highlights: 49 percent of respondents say they turn to brands they know and trust.
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