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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. The brands millennials have grown up with—and stuck with—produce quality products and reliable service, and it’s this consistency that inspires trust, the study reported. It comes down to trust.

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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Have you struggled to find a balance between content and confidence in your writing? AAMSE Sessions on the Topic.

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Building a Facebook Presence

ChatterBachs

Get market research about a new product/service launch. An offer for exclusive and free content. She used Facebook to connect with friends and family in Minneapolis and then asked them to introduce the coming restaurant to their friends and family. New products. Drive customer service to a different, and new, level.

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Transmedia — Making Change Across Mediums

Beth Kanter

I caught up with Danny Alpert at the NTC Conference in Minneapolis, MN where he briefed me on how he is using a “Transmedia” strategy to raise awareness and funding to support homeless services. He graciously agreed to pen this guest post while I was in transit to “down under.” ” Enjoy.

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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. bkmcae - Ben Martin; Richmond, Virginia; Product mgr for MemberFuse & RealWeb by NFi Studios.