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Is Your Association the Online Hub for Ideas?

Reid All About it

Many museums are experimenting with new ways to engage with visitors and the public — fun short-term initiatives, like the New Museum’s visitor tweet reviews , and bold long-term steps, like the Walker Art Center’s new website. . Tagged: Association , Content Marketing , Web and Social Media , Website.

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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Gen Y consumers value loyalty in branding, influenced by peer reviews and brands introduced to them as children, according to a new Concentric Marketing study, “ Everything You Thought You Knew About Millennials Might Not Be True.” To create long-term followers, branding must reflect that. TARGETED ADVERTISING.

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What Target’s Breach Proves: The CIO’s Role Matters More Than Ever

Associations Now

“I think CIOs are getting more respect,” Tim Scannell, the director of strategic content for the CIO Executive Council, told the wire service. In a 2012 interview with the Minneapolis / St. “They’re winning a seat at the table. ” Some analysts, including Faye Landes of Cowen & Co.,