SCD Group

APRIL 20, 2014

China, Canada and other countries, enough to fill Ohio Stadium three times over -- have accessed a massive open online course, or MOOC, on environmental science offered by Ohio State University’s College of Food, Agricultural, and Environmental Sciences. “I Should you be pursuing your own version of MOOC courses?

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WBT Systems

AUGUST 15, 2017

You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue. Expeditionary Marketing.

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Blue Sky eLearn

OCTOBER 11, 2017

If you already have content, decide what’s worth keeping. If you don’t have any online content, hold a brainstorming session to think about how you’ll go about creating some. Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially.

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Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Banner ads, custom push notifications, leveraging data and insights to identify hot leads for sponsors—the opportunities to generate revenue through event app sponsorships are endless.

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Aaron Wolowiec

MAY 26, 2015

This one has staged something of a comeback with the rise of MOOCs and other free content, but it doesn’t take much more than observation and common sense to dispel it. billion, was operating profitably on around $150 million dollars a year in revenue at the time of the acquisition. 3: People won’t pay for e-learning.

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SCD Group

SEPTEMBER 16, 2012

Education (whether conferences, seminars or webinars) represents a key component – and major revenue source – of most associations. College may never be the same By Mary Beth Marklein, USA TODAY Massive Open Online Courses --MOOCs, for short. Strategy | Content | Discovery. Sunday, September 16, 2012. Newer Post.

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Associations Now

MAY 9, 2014

There’s no pressure, there’s no homework, there’s no exams—unlike a MOOC [Massive Open Online Course] where you have to show up on Tuesdays at 11:00,” said Edward Leon, chief brand officer at The Great Courses. This is not the Smithsonian’s first time licensing its content. The courses will give learners a different kind of experience.

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Associations Now

MARCH 11, 2014

Massive open online courses (MOOCs) will become important revenue streams.” Here’s just a peek into what’s going on: Great example of content marketing. ” Just think: Way back in 1989, you’d have been reading this in a pamphlet or magazine. Air New Zealand Hobbit Safety Video. ideas14 [link].

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SCD Group

NOVEMBER 19, 2012

By Clay Shirky Using what MP3 and Napster did to the music industry as an example, Shirky talks about the upcoming evolution/revolution within education in the form of MOOC (Massive Open Online Course). What The New Yorker Magazine Can Teach You About Content Marketing that Works. It provides 11 Tenets of Content Marketing.

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Aaron Wolowiec

JUNE 17, 2014

An infographic by Online-PhD-Programs.org summarizing MOOCs. Massive Open Online Courses – or MOOCs – seem to be all the rage. MOOCs are online classes that are available to anyone with a computer and/or Internet access. Some MOOCs are free, but others aren’t. million people participate in MOOCs through Coursera.

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Leading Learning

MAY 22, 2022

Venture capital firms have jumped back into the game head first, massive open online course (MOOC) providers, originally rooted in universities, have gone public or been bought , and big Web firms like LinkedIn and Google have become major players. The MOOC 3. Yes, I know: most people sign up for MOOCs and never complete them.

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Associations Now

APRIL 10, 2013

In another session, participants discussed the rise of Massively Open Online Courses (MOOCs). In a sign of their gaining traction, as one attendee pointed out, a bill in California would require the state’s colleges and universities to grant credit for outsourced online education courses such as MOOCs.

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Leading Learning

DECEMBER 3, 2023

People will pay, sometimes handsomely, for access to content and experiences that promise to improve their condition. It was also published before COVID-19 pushed the world online, resulting in a boom in e-learning, and before ChatGPT changed the playing field for digital content creation, delivery, and consumption. billion in 2015.

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Association Success

MARCH 26, 2019

Organizations like Netflix, Harvard Business Review, and the New York Times made content easy to access and use through personalization and one-click, one-time purchasing. It’s no wonder why over half of all associations are experiencing flat or declining membership and revenue growth. Yes, I said “sacrifice revenue growth” out loud….shame

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Leading Learning

MAY 24, 2022

The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. That “content” may include everything from social media posts to on-demand and livestream videos, to podcasts, to e-books, to online courses, and more. Taylor here.).

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