Nonprofit Newsletter vs. Nonprofit Blog: Which Will Bring More Success

Wild Apricot

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit. blog newsletter

3 Fresh Content Ideas for Your Organization's Newsletter

MembersClicks

Newsletters are great for engaging your organization’s membership. But in order for your newsletter to effectively do that, the content must be: Valuable. In fact, here are three fresh content ideas to try out in your organization’s newsletter: Association Views marketing

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7 Content Types to Consider in Your Organization's Next Newsletter

MembersClicks

Not long ago on the MemberClicks blog, we touched on content ideas for your organization's newsletter. But in addition to content topics , there are also different content types you can play around with to keep things fresh and your readers engaged.

3 Fresh Content Ideas for Your Organization's Newsletter

MembersClicks

Newsletters are great for engaging your organization’s membership. But in order for your newsletter to effectively do that, the content must be: Valuable. Easily scannable (No one wants an overly-long email). Fresh.

15 Content Ideas for Your Association’s Newsletter

MembersClicks

Does your association send out a monthly or bi-monthly newsletter? But don’t stop sending out those monthly or bi-monthly newsletters because they’re a GREAT way to engage your association’s membership. If so, you know coming up with ideas can sometimes be tough.

My top 8 highlights from RSA’s e-newsletter

Optimist Consulting

I delivered an e-newsletter workshop recently for a client. One of the activities I took the group through was looking at other membership organisation’s e-newsletters. Do you use any of these techniques in your e-newsletters? Uncategorized e-newsletters membership

Daily Buzz: Ideas for Freshening Up Your Newsletter

Associations Now

Members are always looking for fresh content, and newsletters are a great place to provide it. Instead of a cookie-cutter approach to every newsletter, take time to make each one unique. How to make each version unique for members.

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business.

Five Tips for Improving Your Email Newsletter Workflow

Associations Now

Trying to reach your audience with an email newsletter? Consider these tips for newsletter success. Whether you’re starting a newsletter or refreshing on an email product you’ve already built, a lot has to go right before you hit “send.”

10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? clear on objectives: It’s a good idea to write 3 or 4 objectives for your e-newsletter.

Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. And this can make executing your email newsletter tricky business. And, of course, volunteers might want a say in what goes inside your email newsletter.

Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week?

Naming Your Association’s Newsletter: 4 Questions to Ask Yourself

MembersClicks

When it comes to newsletters, sometimes the name is just as important as the content inside. Now we’ll be the first to admit, naming can be tricky, so to help you out, here are four questions to ask yourself when embarking on the newsletter naming journey: association management membership management Small Staff Chatter marketingYou want it to be fun, catchy, memorable - something your members will want to open and read through.

Thursday Buzz: Make Your Newsletters More Relevant

Associations Now

The audience is king when it comes to your newsletters. “It may sound obvious, but having a thorough understanding of what your members/readers want helps enormously when creating content for your newsletter.” Are you taking that to heart?

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. Podcasts and Other Audio Content. Start by adapting your other types of content.

What's in a Newsletter?

Cvent Association Tips

We know that most associations send out a newsletter on a periodic basis, both electronically and on paper. It's become a basic practice to do so - so basic that many of your readers probably take it for granted and only glance over the content each issue.

The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers. How content marketing works.

Why Your Association Should Sell Native Sponsored Content in Your Media Programs

Association Adviser

But what can you do for them when their ideas have outgrown your website or newsletter ads? Offer native sponsored content. What it is Native sponsored content looks just like content from your association, but […].

Membership Hack: Microvolunteering for Content Creation

Associations Now

Your members can pitch in as content creators of social media feeds, newsletters, or blogs. At the Austin chapter of the National Association for Catering and Events, creating engaging content is everyone’s responsibility.

Austin 100

Non-profit Superpowers, Powerful Facebook Content, and More

Wild Apricot

This week’s link round-up offers 4 posts that can help you “unlock and use your superpower”, identify powerful Facebook content, tell compelling stories on your website, and create great donor newsletters. Facebook Apricot Jam Communications

Three Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? Content Marketing

Why wait for an Association's Monthly Newsletter?

SCD Group

When sharing information for your association’s members, why wait for a “Monthly Newsletter?”. I love ASAE’s digital Associations Now , the daily electronic newsletter providing valuable information for association professions. Weekly newsletter?

Is it time to Marie Kondo your content?

Association Success

Well, a lot of content to consider. . “It The association had an archive of its newsletters going back 40 years. . The process of examining and tossing content is one Courtney Reyers knows well, too. If you don’t keep hold of your content, this is what’s going to happen to you.

That Time the Godfather of Content Laughed at Me

SocialFish

More than two years ago, when I wrote about why I thought content marketing doesn’t work for associations , I figured it was a benign enough topic. Literally being laughed at for being stupid and knowing nothing about content marketing or associations…or pretty much anything.

Newsletter Launch

Moving through the Association World

It took a bit longer than planned but we finally finished up the re-launch effort of the TMG Connection Newsletter. You can view the newsletter here , and the blog that goes along with it here. For example what we have seen from our stats is that our original content that was written by staff has had the most traffic and longest page visits. The next step of this project now is to keep up with content on the blog.

Are you creating content you don’t actually need?

Association Success

When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . NAR’s staff of about 300 people represented 23 different departments, and there was no streamlined newsletter. By 2009, they were sending about 100 million newsletters, according to a presentation Marsh put together. .

Tools you can use to organize your content strategy

Association Success

So much of what an association produces involves or revolves around content. . There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. but you’re able to see how your content strategy fits into and around it. .

Tools 88

Member Engagement Through Content Marketing

GrowthZone

In this article, we’d like to introduce the concept of content marketing. Tactic #2: Content Marketing. Content marketing is simply the creation and proliferation of informative content online. Clearly, content that drives engagement must be digital and distributed online.

Daily Buzz: Involve Members in Content Creation

Associations Now

When it comes to generating content, add their perspectives into the mix. Sure, you won’t see most traditional news outlets turn to their readership for help in cultivating the content they pay for, but De Correspondent , a Dutch, membership-based news site does.

Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. What Is Content Marketing and How Do I Get Started?

Four Community Newsletters You Need to Subscribe To

Higher Logic

Community management is a growing industry, with more resources than ever before - but sometimes it can be hard to find the golden nuggets within the ever increasing sea of content. Although some might think them old-school, email newsletters are having a renaissance.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Associations have a wealth of content at their fingertips. However, there are still associations today that aren’t making the most of the content they generate in their publications, at events, through online courses and webinars, and from their members.

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Helping members find information quickly (39 percent) – A plan is needed to organize existing content, and easily categorize and organize new content. The first step most associations take when forming a content plan is: What topics should we cover?

Marketing for Success: Customize Association Content for Purpose, Audience, Delivery Channel

YourMembership Blog

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? How can I distribute content most effectively to the right people? Define the Purpose of Your Content. What do you want your content to achieve?

ICYMI: What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

What Old School Hip Hop Teaches us About Content Marketing from Aptify. Content creation is a grind. Gain an inspirational perspective from this unlikely source to make content creation more fun, authentic, creative and effective. How do you curate content?

The SEO Implications of Gating Content

Association Success

Recently, I came across a question on ASAE Collaborate about the Search Engine Optimization (SEO) impacts of embedded content from third-party sites. An example for associations might involve directly embedding content from your AMS site into a page in your CMS site. Generally this type of scenario doesn’t negatively impact SEO, but what if the embedded content is from behind a member wall? That makes sense, but what about the ability to share content?

Four Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? But Gini taught me much about content marketing just by inviting me to her webinar that I cannot attend. With Gini's example fresh in my mind, I started investigating free or inexpensive tools I could use to recycle presentation material for content marketing. Content Marketing

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Helping members find information quickly (39 percent) – A plan is needed to organize existing content, and easily categorize and organize new content. The first step most associations take when forming a content plan is: What topics should we cover?

Curating conference content to promote member engagement

Aaron Wolowiec

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. However, what I’m specifically talking about here is curating conference content that already exists. Following is a high-level overview of the five simple, but effective strategies for curating conference content I’ll share during my July 26 webinar. Aggregate social media content. On Thursday, July 26, at 2 p.m.

The Benefits of an AI-Powered eNewsletter 

Association Adviser

Associations produce valuable content for members, but it's easy for that information to get lost in a crowded inbox. Features Marketing & Communications Technology AI-powered newsletters artificial intelligence rasa.io