Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Consider these models to price your eLearning right.

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6 Ways to Repurpose Your Webinar Content

Blue Sky eLearn

You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. If you’re selling these, you can also get creative with how you sell them – separately for one price, bundled for a discount, and so on.

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How to Launch an LMS with No Content

Blue Sky eLearn

We’ve talked to plenty of organizations who don’t believe they are ready or qualified to purchase a learning management system because of lack of content. you have some content ready to upload. Look into pricing for getting sessions recorded at your next one.

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Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Technology has paved the way for innovative methods of generating non-dues revenue while providing significant value to your members.

Face Your Fear of Technology

Association Adviser

Technology (and the thought of it) sometimes elicits a similar response. I’ve worked with hundreds of associations and here are some of the responses I have gotten when asking about their take on “technology” or “new ways” of reaching and engaging their members: Do we have to?

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Technology has paved the way for innovative methods of generating non-dues revenue while providing significant value to your members.

Ten Criteria for Vetting Event Technology Solution Providers (Updated)

Velvet Chainsaw

Over the past decade, there have been significant upgrades and newcomers in the event technology space. There are several hundred event technology providers competing to win your business. It’s never a good idea to be on the bleeding edge with any technology.

Content Marketing is?

YourMembership Blog

Pricing. Technology. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). One Comment to “Content Marketing is…” What Do They Want? Pricing. Tags: content marketing.

Tips for Effectively Marketing Repackaged Content

Associations Now

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission.

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. Technology is no longer a siloed department. Common association technology mistakes. Technology success stories.

How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Three technology innovations associations should embrace for a better member experience. Turn to technology innovation. Enterprise cloud platform technologies have transformed the association management software (AMS) landscape. Technology

First Step to Content Marketing for Associations

YourMembership Blog

Pricing. Technology. A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Providing someone with an enjoyable experience is integral to being a good host, so why does our content fall short? Content marketing at its most basic level is about creating content that’s helpful, answering your readership’s questions. Content marketing is not about spin. Pricing.

What Technology Makes the Must-Have List?

YourMembership Blog

Pricing. Technology. What Technology Makes the Must-Have List? Working in a technology company means we have a lot of early adopters. I recently asked this group of experts what technology they couldn’t live without. DVRs are just another example of the the audience’s desire to receive content on their time. Are you making content available to those who can’t attend events or conferences? Pricing.

2 Top Errors in Web Content

YourMembership Blog

Pricing. Technology. I really love your content. Don’t overlook these quick additions to your web content and events. Pricing. Tags: chamber of commerce , content , Friday Fix , membership websites. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company. News + Press. Customers.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth


Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Technology has made the leap out of the toolbox. Are we delivering content our target audiences’ value?

Techsoup Canada: Technology for nonprofits and charities


As an association, technology can be a tremendous asset in achieving your mission. When an association has access to robust technology — as well as the knowledge and capacity to put tech to proper use — the impact can be transformative. Unfortunately, many associations has a fraught relationship to technology. These factors are compounded by real barriers to access; much of the tech that can help associations do better work is priced for the private sector.

How to Create Your Association Technology Vendor Shortlist (by Cutting Through the Sales Speak)


The salesperson aims to figure out what the buyer wants to pay monthly, while the buyer is looking at the total price. The buyer assumes the monthly payment works out to be the final price of the car but often they’re worlds apart. Step #6) Discuss Pricing.

Simplifying Social with a Content Curation Tool

YourMembership Blog

Pricing. Technology. You can manage multiple accounts and choose the time of day and pick days in which to share content. The only thing better would be coffee service in the morning as I add to my day’s content. When I find a topic that is popular, I keep it in mind as I curate and write content. Please note, Buffer helps you curate content. Pricing. Membership Software Association Management Software. Solutions. Associations.

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New Technological Realities: What’s on the Market?

Association Success

Technology to send your association hurtling into the future. This is a trendy topic these days because these technologies are increasingly accessible in the market. They can be given away in gift bags due to size, price, and easy user experience.

Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. The reward from using new technology—and the risk of not implementing it—usually outweighs the upfront costs. Associations have to keep up technologically or risk having members go elsewhere for information and question the association value proposition. Once you have that, find the right technology partner and move quickly.

How to Backup Your Ning Network Content

Wild Apricot

We won’t be told the new pricing structure and other details until May 4th, but in the meantime, inevitably, rumors are running rife – and it’s a fresh reminder to backup the content you and your members have worked hard to create online. Tags: Non-profit technology General non-profit interest nptech online community Blogging Social networking membership database websites Membership management data backup open source software content Ning

EVOLVE: Technology will Mandate Marketers to Keep Up with the Times


here is how we sum this up: No longer do we have only a few mediums for content consumption. We are now exposed to endless content, from our peer networks, our smart phones, and our inboxes. Marketers have to adapt and stay on top of the channels and technologies.

Content with Fewer Words Aids Multi-tasking Audience

YourMembership Blog

Pricing. Technology. Review your web content often. In today’s eMarketer there were some interesting statistics about multimedia use, specifically mobile technology aiding in an increase of multimedia consumption. Keep this “double-dipping” sort of consumption in mind when writing and reviewing your content. Pricing. Tags: blogging , content marketing , Friday Fix , multimedia. Membership Software Association Management Software.

Goodbye e-learning

Aaron Wolowiec

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! Young or old, technology has redefined the way we learn and work. Use a learning content management system (LCMS).

5 Things to Consider When Choosing an LMS

Blue Sky eLearn

Aside from the ease of purchasing, what other opportunities are there to be creative with selling your content? Can you have different pricing for different groups of people? Selecting a new (or your first) learning management system is a big undertaking.

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Best Practices for Selecting an LMS

Blue Sky eLearn

The time you’ll put into implementing the platform – adding courses, creating content. Are you looking to monetize your content? It’s important to have a budget in mind when you begin narrowing down the LMS providers you would like to evaluate, as pricing can vary widely.

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The makings of marketing mavens

Aaron Wolowiec

E-mail, event and content marketing are the top ranked tactics in terms of effectiveness. In an increasingly technology-driven market, IT owns most of the technical skills marketing needs to succeed. But here’s the problem: Without content, there’s no marketing strategy.

Attention Nonprofit #DataNerds: A Few Recent Research Studies on Data, Technology, Funding, and Trends

Beth Kanter

In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. Collaborative Technologies: Helping Funders Work Together Better. Technology for Good Report.

Meetings mean money for hotels in 2015

Aaron Wolowiec

In fact, according to the Social Tables report, it seems advanced technology will have the greatest effect on hotels and will be in great demand since Americans own, on average, four digital devices. A new year means new professional development opportunities. Admittedly, I’m a PD nerd.

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The new association “normal”

Aaron Wolowiec

So for the price of “X,” the CEO and/or directors will be regular members (including receipt of print member magazine) and all the other staff, if they opt-in, will be electronic members. Associations used to drive information and content out [to members].

Five Forces Reshaping Associations

Velvet Chainsaw

This past week I heard an amazing presentation by technology guru and business futurist Scott Klososky. Technology Mastery A Must To Succeed Today. Scott says that all organization leaders need to have technology mastery to succeed today. Technology Enabled Competitors.

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8 Tips for Recruiting High-Quality Webinar Speakers

Blue Sky eLearn

Of course, the timing, technology, and ease of use for the learner are super important, but the absolute most important part to the success of your webinar is the content and subject matter expert (SME). This will allow them t o concentrate the bulk of their time on content. .

What the Three Bears Knew Best

YourMembership Blog

Pricing. Technology. You want your content to have the same effect on for your members. Pricing. Tags: content , member community , member retention , personalizing content. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company. News + Press. Customers. Management Team.

How to Start or Grow Your Online Career Center

Association Adviser

The content (inclusive of articles, tips, tools, and other resources) you need to maximize your career center’s success will be found across the organization. Conduct a career content audit. You’d be surprised at how much career content your association likely already has,” said Baker.

Tired of Shutterstock Photos? 5 New Sources to Try

Mizz Information

Now that I’m writing and reading more in the technology and cybersecurity spaces, I’m noticing that there is a huge dearth of images to illustrate the explosion of content. Looking to help your content stand out from the rest with some more creative graphics? Content Marketing

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Are Blackberry users getting the shaft?


I went to technology sessions at the last annual meeting where blackberry users were excluded from the conversation and presentations at best. Content Strategy

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Juice Up Your Conference App

Velvet Chainsaw

Today, most mobile conference app solutions are primarily configurable content aggregators, not enterprise solutions. Beware of too-good-to-be-true pricing. Make sure that your solution is content rich, with access to handouts, slides and videos.

How to Meet the Membership & Education Expectations of Millennials and Gen Z


New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. Create a membership tier that includes a selection of targeted educational content and career resources. Generation Z and young Millennials are different.

Compare Association Management Software Platforms


Pricing available on the GrowthZone website and product demos available upon request. Pricing available upon request. Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards.

Inbound Marketing: Why I Should Care


Basically, it boils down to this: you provide your customer with valuable content for a small price — their email address. Inbound Marketing is done via SEO, Social Media Marketing, and Content Marketing. What is Inbound Marketing?