A Publishing Strategy Makes Content Magic


A publishing strategy that unifies mission and messaging to deliver the information […]. The post A Publishing Strategy Makes Content Magic appeared first on.orgSource. What magic will– Define your association as the go-to source for education and career development?

Do You Have a Membership Content Strategy?

Wild Apricot

What is a content strategy and how does it apply to small membership organizations? member communication Content-strategy


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Is Curation Included In Your Content Strategy?

Wild Apricot

Here are some thoughts on curating content for your members as part of a content strategy. Content-strategy

Building Community with Content

Blue Sky eLearn

Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation. Content Contribution. Raise the stakes by creating a culture where members of the learning community contribute content. Content Co-Creation.

6 Ways to Repurpose Your Webinar Content

Blue Sky eLearn

You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. While this may not be possible or make sense in all scenarios, if you’re able to chop up a webinar recording into multiple, smaller micro-presentations, you may attract a larger audience who has a shorter attention span, who just has less time to spare, or someone who only wants education on a particular slice of the content.

Why Event Planners Need a Content Strategy


In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. .

Why you should keep fine-tuning your content strategy

Association Success

As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. Monitor how people engage with your content. MORE: 7 ideas for creating engaging content.

7 Ideas for Creating Engaging Content

Association Success

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. MORE: Why you need video content.

Who Should Be on Your Content Squad?

Association Adviser

It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad?

5 Steps to Craft Compelling Content Descriptions

Blue Sky eLearn

The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets.

What Platforms Should Associations Use For Putting Out Content? – Ask JP #056

Moery Company

I’m seeing a great amount of growth surrounding audio content and podcasting. We’ll be in contact shortly: The post What Platforms Should Associations Use For Putting Out Content? Hello everybody, welcome to another Ask JP.

Building a Virtual Sponsorship Program, Part 1: Strategy

Moery Company

So, over the next couple of posts, we’re going to cover the pros and cons of virtual events and sponsorships , discuss how to build your virtual sponsorship strategy, building a program, and lastly pricing and selling your new inventory.

Daily Buzz: Developing a Conference Content Strategy

Associations Now

You’ll need a content strategy that meets your audience’s needs , suggests a recent post on the Minding Your Business (MYB) blog. If you know the personalities and behaviors that define your community, you’ll be able to provide content that serves it.

Five Content Ideas for Associations

YourMembership Blog

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short. Creating top-notch content is as easy as predicting the end of a romantic comedy.

Four Strategies for Effective Content Repurposing

Associations Now

Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. Move your offline content online.

What 15-Year-Olds Can Teach Associations About Content Strategy

Association Adviser

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” Associations should continuously take stock of reactions to their content and adjust accordingly. My colleague’s teenager didn’t call her plan “content strategy.” As simple and natural as her activity seems, she had a definite content strategy.

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

In this article, we will discuss three of the most effective ways for leveraging educational content and technology. There are numerous technologies, strategies, and methodologies for deploying these strategies, so we will talk about best practices and key aspects to think about when trying to achieve your organization’s monetary goals. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association?

Community, Content, and Culture: Strengthening Your Association’s Value Proposition


Are your governance, operations, and culture aligned to support strategy? Join Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members.

[Guest Post] Design Thinking for Virtual Content Strategy


The following blog post was written by Molly Marsh, CMP, Director of Education and Engagement Design, at AMR Management Services , a full-service association management company that provides association management services to organizations of all sizes. The power and benefit of design thinking to support better outcomes for associations and their events was evident long before the COVID-19 crisis.

Daily Buzz: Maximize Your Content Marketing Strategy

Associations Now

Content is just content unless it’s working to achieve a higher goal. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. “It’s The post Daily Buzz: Maximize Your Content Marketing Strategy appeared first on Associations Now

What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it content strategy. As simple and natural as her activity seems, she had a definite content strategy.

Without a Distribution Strategy, Great Content Doesn’t Matter

Associations Now

In a world saturated with content, you can’t build for just one use case. Used to be you could craft a piece of content once, ship it to the printer, and let that single channel define audience response. For starters, you want the right eyes, not all eyes, on your content.

Be the Voice Your Members Want to Hear—A Content Strategy Makes It Happen


If imposing this level of discipline seems daunting, a content […]. The post Be the Voice Your Members Want to Hear—A Content Strategy Makes It Happen appeared first on.orgSource. Siloed organizations used to be hard to manage; today, they are a real business liability.

Is ‘freemium’ part of your content strategy? How free content can build brand awareness and attract new members

Association Success

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . MORE: How to measure the impact of content.

What's Your Non-Profit's Content Marketing Strategy?

Wild Apricot

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling.

5 Ideas for Repurposing Content After Your Virtual Event

Blue Sky eLearn

Another option is to deliver your virtual event content as a podcast that your audience can listen to on the go. The post 5 Ideas for Repurposing Content After Your Virtual Event appeared first on Blue Sky eLearn. We’ve seen it time and time again with in-person events.

How to Make Your Content Work Harder for You

Association Adviser

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. The post How to Make Your Content Work Harder for You appeared first on Association Adviser.

Drive Engagement with an Online Community Content Calendar

Higher Logic

The post Drive Engagement with an Online Community Content Calendar appeared first on Higher Logic. Community managers have to put a lot of energy into their community content strategies. Make your job easier with this comprehensive guide to building an online community content calendar. The post Drive Engagement with an Online Community Content Calendar appeared first on Higher Logic. Uncategorized Community Strategy

A Microsite is Your Association’s One-Stop Content Hub

Association Adviser

There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. The post A Microsite is Your Association’s One-Stop Content Hub appeared first on Association Adviser.

Why Associations Should Prioritize Repurposing Content

Association Adviser

Is your association currently repurposing every piece of original content created into various formats across your communications channels? The post Why Associations Should Prioritize Repurposing Content appeared first on Association Adviser.

Content Strategy Hack: Understanding the Buyer Persona

Association Success

Get to know your audience and deliver the content they want and need. Does the content you provide target their concerns and help them sleep more soundly? We can make content more relevant for audiences by understanding the buyer persona. We can look to for-profits for best practices in technology and strategy, while keeping in mind that membership organizations are unique.). What keeps your members and sponsors up at night?

Using a Content Strategy to Promote Your Organization

Wild Apricot

Content Strategy is a term that is popping up more and more often in the business world. In a guest post, Ja-Naé Duane defines content strategy and shares her advice on how to promote your cause, association, non-profit or member organization using a content strategy.( association website association websites content member communication membership nonprofit non-profit nptech website

How to Extract More Value From Your Content Strategy

Associations Now

Those content pillars your association leans on appear to be holding your association up, but they may be holding it back. Here’s a case for tying content to your brand’s ambitions. Is It Time to Abandon Content Pillars? Flesh out your content value proposition.

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. Here are a few tips to increase your personal brand by scaling the content: #1 : Start, because most people don’t. The documentation of your work is the cornerstone of your thought leadership strategy.

Tools you can use to organize your content strategy

Association Success

So much of what an association produces involves or revolves around content. . Regardless of your association’s staff size, managing all of this content can feel like a full-time job. but you’re able to see how your content strategy fits into and around it. .

Tools 81

What’s Trending in Association Content Delivery and Sales?

Moery Company

There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly. The second trend is focused on the frequency of content delivery – we’ve upped our activities, and the results have been fantastic. Deliver your very best content in the evening and watch your engagement go up.

How to Develop a Long-Term Member Engagement Strategy


Member Engagement Analytics Content Strategy Customer Marketing

Content Marketing Strategy Tweaks: Boost Your Game in 2019

Associations Now

While content marketing feels a bit old hat, there’s still plenty of room to get a lot more out of it. An array of recommended strategy tweaks highlight the importance of not resting on your laurels. As association messaging strategies go, content marketing has gone from buzzy trend to old standby. But even though it’s become more common and less novel, there’s still plenty of room for content marketing strategy tweaks in 2019.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities. Podcasts and Other Audio Content. It’s not the job of your eLearning content to promote your entire membership program.

3 Expert Strategies & Tips for Increasing Partner Engagement in Your Online Community

Higher Logic

The post 3 Expert Strategies & Tips for Increasing Partner Engagement in Your Online Community appeared first on Higher Logic. Find out how to use your online community to engage your SaaS partners – while getting valuable content you can use to increase customer engagement.