Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. You can watch the webinar on-demand here , and check out a summary of her ten strategies below. . Have other strategies that have worked?

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5 Ideas for Repurposing Content After Your Virtual Event

Blue Sky eLearn

Another option is to deliver your virtual event content as a podcast that your audience can listen to on the go. The post 5 Ideas for Repurposing Content After Your Virtual Event appeared first on Blue Sky eLearn. We’ve seen it time and time again with in-person events.

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Content Strategy for Associations


deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)

6 Ways to Repurpose Your Webinar Content

Blue Sky eLearn

You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. Just remember, it will be easiest to slice up the content if your subject matter expert presents the content with the idea of micro-presentations in mind!

Building Community with Content

Blue Sky eLearn

Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation.

Do You Have a Membership Content Strategy?

Wild Apricot

What is a content strategy and how does it apply to small membership organizations? member communication Content-strategy

Who Should Be on Your Content Squad?

Association Adviser

It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad?

More on Content Strategy


Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future.

Daily Buzz: Developing a Conference Content Strategy

Associations Now

You’ll need a content strategy that meets your audience’s needs , suggests a recent post on the Minding Your Business (MYB) blog. If you know the personalities and behaviors that define your community, you’ll be able to provide content that serves it.

How to Launch an LMS with No Content

Blue Sky eLearn

We’ve talked to plenty of organizations who don’t believe they are ready or qualified to purchase a learning management system because of lack of content. you have some content ready to upload. But, don’t let the content or lack of content overwhelm you t oo much!

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Four Strategies for Effective Content Repurposing

Associations Now

Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. Move your offline content online.

Daily Buzz: Maximize Your Content Marketing Strategy

Associations Now

Content is just content unless it’s working to achieve a higher goal. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list.

Why is your content strategy failing?


It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Boring content.

Five Cool Decks About Content Strategy


Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Managing the politics of content from Content Company. Content Strategy Featured Implementation I liked these.

What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. She doesn’t call it content strategy.

Your New Content Strategy [REGISTER!]


Questions like, “do we have a content strategy?” If there’s one thing that associations and nonprofits have in abundance, it’s content. We’re buried in content. Key Takeaways: An overview of content strategy. Content Strategy Mark Your Calendars

Five Content Ideas for Associations

YourMembership Blog

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short.

Without a Distribution Strategy, Great Content Doesn’t Matter

Associations Now

In a world saturated with content, you can’t build for just one use case. Used to be you could craft a piece of content once, ship it to the printer, and let that single channel define audience response. For starters, you want the right eyes, not all eyes, on your content.

Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success.

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What 15-Year-Olds Can Teach Associations About Content Strategy

Association Adviser

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” Associations should continuously take stock of reactions to their content and adjust accordingly.

How to Make Your Content Work Harder for You

Association Adviser

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. The post How to Make Your Content Work Harder for You appeared first on Association Adviser.

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business.

Presentation Tips: Help Your SME Deliver Their Best Content

Blue Sky eLearn

Now that you’ve identified the “right one ; ” let’s look at some tips and tricks you can provide your speaker to deliver their best content. Create a n SME G uide with helpful hints for them while they are curating the content.

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Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Live Stream and/or record content from in-person meetings and conferences. How vital is non-dues revenue for your association? For many, it is quite substantial.

Why Associations Should Prioritize Repurposing Content

Association Adviser

Is your association currently repurposing every piece of original content created into various formats across your communications channels? The post Why Associations Should Prioritize Repurposing Content appeared first on Association Adviser.

Content Curation & Association Education Strategy

Web Courseworks Associations

In the Learning & Development world there has been a lot of buzz recently around content curation and the skills associated with being a curator. National associations or “communities of practice” have been in the business of content curation for many years: publishing journals, books containing the community’s body of knowledge, and face to face educational sessions. Check out David Kelly’s post: Curated L&D Content for the Week on LinkedIn.

Tools you can use to organize your content strategy

Association Success

So much of what an association produces involves or revolves around content. . Regardless of your association’s staff size, managing all of this content can feel like a full-time job. but you’re able to see how your content strategy fits into and around it. .

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5 Steps to Craft Compelling Content Descriptions

Blue Sky eLearn

The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class. Experiment with incorporating these pain points and benefits into your content bullets.

Content Marketing Strategy Tweaks: Boost Your Game in 2019

Associations Now

While content marketing feels a bit old hat, there’s still plenty of room to get a lot more out of it. An array of recommended strategy tweaks highlight the importance of not resting on your laurels. A few suggestions to get going: Spend more time on your content.

How to Extract More Value From Your Content Strategy

Associations Now

Those content pillars your association leans on appear to be holding your association up, but they may be holding it back. Here’s a case for tying content to your brand’s ambitions. Is It Time to Abandon Content Pillars? Flesh out your content value proposition.

What’s Trending in Association Content Delivery and Sales?

Moery Company

There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly.

A Microsite is Your Association’s One-Stop Content Hub

Association Adviser

There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. The post A Microsite is Your Association’s One-Stop Content Hub appeared first on Association Adviser.

[Webinar 6/25] Content Strategy Field Guide


ICF Interactive and Adobe have teamed up with Advertising Age to show you the ins and outs of developing your very own targeted content strategy and building the ultimate personalized customer experience. Content Strategy Featured Industry Insider Mark Your Calendars

How to Sell Content Strategy to Management


Check out this awesome slide deck by the wonderful Hilary Marsh on what content strategy is all about. Selling Content Strategy to Management from Content Company. Content Strategy

How to Develop a Long-Term Member Engagement Strategy


Member Engagement Analytics Content Strategy Customer Marketing

Content Strategy Hack: Understanding the Buyer Persona

Association Success

Get to know your audience and deliver the content they want and need. Does the content you provide target their concerns and help them sleep more soundly? We can make content more relevant for audiences by understanding the buyer persona. We can look to for-profits for best practices in technology and strategy, while keeping in mind that membership organizations are unique.). What keeps your members and sponsors up at night?

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. Podcasts and Other Audio Content. Start by adapting your other types of content.

How to Design Your Content Strategy


Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. Your New Content Strategy from Bob LeDrew – Translucid Communications. Build a spreadsheet of the content you have to share online.

What's Your Non-Profit's Content Marketing Strategy?

Wild Apricot

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling.

How’s your content strategy working?


Need some inspiration for your content strategy? Here’s a self-explanatory, and awesome, slide deck by Amy Vernon about content strategy from our Think Tank Summer Series webinar back in September. An overview of the types of content that work best.