Associations Now

MARCH 2, 2020

Those content pillars your association leans on appear to be holding your association up, but they may be holding it back. Here’s a case for tying content to your brand’s ambitions. Whatever the signs, they all point in the same direction: You need to be mapping your content using a new approach. By Eric Goodstadt.

Content 116

Content Strategy How To Analysis 116

Association Adviser

JULY 5, 2023

In the fast-paced world of content creation, it’s essential for small-staff associations (or, let’s be honest, any association with limited staff, time and resources) to find innovative ways to make the most of their resources.

Content 126

Content Innovation Resources Strategy 126

Associations Now

JANUARY 18, 2019

Technology can streamline many processes, but not all associations are taking advantage. Here’s how to plan an efficient tech strategy. Also: tools to boost and revamp your content. To jumpstart your technology strategy, Hopkins recommends: Strategizing your tech goals. “By Creating a technology budget.

Technology 88

Technology Strategy Class Tools 88

Associations Now

OCTOBER 4, 2023

Improving technology offerings , focusing on retention , and creating community-driven learning can prove beneficial. Heikkinen shared how focusing on retention efforts, improving technology offerings, and creating community-driven learning can help. Mentorship programs can help,” Heikkinen said.

Technology 119

Technology Report Education Member Experience 119

MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. They value customer service and simplistic, easy-to-understand content.

Strategy 52

Strategy Marketing millennials Social Media 52

Associations Now

OCTOBER 16, 2023

Sarah Sladek’s new book MemberShift: Why Members Leave and the Strategies Proven to Bring Them Back challenges associations to get out of their comfort zones to create meaningful change that re-engages members and improves their organizations. The post Strategies for Overcoming Member Disengagement appeared first on Associations Now.

Strategy 111

Strategy Leadership Products Process 111

Blue Sky eLearn

DECEMBER 28, 2018

Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Technology has paved the way for innovative methods of generating non-dues revenue while providing significant value to your members. Live Stream and/or record content from in-person meetings and conferences.

Content 200

Content LMS Class Course 200

Crowd Wisdom

JANUARY 25, 2024

Offering a virtual network where Gen Z can connect as they learn is a vital strategy to boost engagement. Leverage your LMS to transform continuing education into a social learning experience. Innovative technology. Gen Z is accustomed to using the latest technology in their daily lives.

Education 98

Education LMS Strategy Tips 98

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Print magazines. More info/register. 1 CAE credit. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

MARCH 1, 2024

In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. content attribution—copyrights, legal ramifications, etc.; custom LLMs—how to explore, implementation, etc.;

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

MARCH 8, 2024

In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Quick hits “Despite Google’s protestations to the contrary, the reasons for Gemini’s shortcomings are mostly political, not technological.” | by Nate Silver A reality check about the State of the Culture, 2024.

Social Media 250

Social Media DC Strategy Education 250

Association Success

DECEMBER 19, 2018

Get to know your audience and deliver the content they want and need. Does the content you provide target their concerns and help them sleep more soundly? We can make content more relevant for audiences by understanding the buyer persona. What keeps your members and sponsors up at night?

Content 76

Content Strategy Communications Revenue 76

Reid All About it

APRIL 5, 2024

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. In 1970, Alvin Toffler predicted the rise of future shock caused by technology, but the exact opposite happened.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

DECEMBER 1, 2023

Good things happen when you have good relationships with technology partners. Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization.

Arlington 266

Arlington Technology Strategy Los Angeles 266

EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

DECEMBER 22, 2023

They describe strategies for applying game mechanics to influence attendee behavior , including incentives and technology that help you achieve event goals. Leave with tools you can use today to build a strategy that best fits your organization. Event gamification. EventMobi explains the psychology behind gamification.

Analysis 291

Analysis Software Education Strategy 291

Reid All About it

FEBRUARY 9, 2024

eShow predicts five event trends for 2024 and describes how technology can help you stay on top of them. Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. They describe how technology can help strengthen your organization’s culture. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Learn to create targeted personas in ChatGPT for personalized content and interactions.

Revenue 256

Revenue Strategy Price Newsletter 256

WBT Systems

JANUARY 3, 2017

Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology. New Year, New Goals, New Technology.

Technology 210

Technology Learning Management System Certificate System 210

Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 b est practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association shares the value of your membership. Has your association experienced this latest trend?

Strategy 127

Strategy Member Engagement Software Tips 127

Reid All About it

FEBRUARY 23, 2024

. – Digital Learning Accessibility, The Road Ahead Learn about elevating accessibility as an institutional imperative, designing and implementing institutional policy and strategies, and selecting and using technology-driven innovations to enhance accessibility. More info/register. Location: Washington DC. Wed 2/28 at 9 a.m. –

DC 261

DC Washington Member Engagement Innovation 261

WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective.

Content 150

Content Marketing Education Course 150

MultiBriefs

FEBRUARY 22, 2024

Whether you are a professional, trade or community-based association, no one can afford to ignore the potential benefits of having a robust social media strategy. Associations need effective strategies to utilize all that social media has to offer. You can't scroll through your Facebook timeline without seeing countless advertisements.

Social Media 52

Social Media Strategy Content Video 52

.orgSource

DECEMBER 26, 2022

Sharon Rice ,orgSource Managing Director of Business Strategy, is one of those insightful people who discovers hidden opportunities and helps leaders outline a path and a process to seize the moment. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets.

Technology 88

Technology Review Innovation Library 88

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. At Locus, Cory Doctorow says, “Of course AI is a bubble.” Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Blue Sky eLearn

DECEMBER 28, 2018

Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Technology has paved the way for innovative methods of generating non-dues revenue while providing significant value to your members. Live Stream and/or record content from in-person meetings and conferences.

Content 126

Content LMS Class Course 126

Blue Sky eLearn

JULY 31, 2017

Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation. Content Contribution. Content Contribution.

Content 144

Content Sample Case Study Course 144

Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

Content 173

Content Member Engagement Tools Strategy 173

Blue Sky eLearn

AUGUST 16, 2019

You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. Just remember, it will be easiest to slice up the content if your subject matter expert presents the content with the idea of micro-presentations in mind! This might be an obvious one, but not everyone does this!

Content 197

Content eBook Discount Revenue 197

Reid All About it

JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Host: Association Women Technology Champions Speaker: Vinnu Deshetty, CEO/Founder, EVA | Event Tech Hub Fri 1/26 at 1 p.m. Leadership development for young members. More info/register.

Survey 256

Survey Project Strategy Education 256

Blue Sky eLearn

JULY 5, 2017

If you intend to deliver real value through online learning, you’ve got to cut your content. We think we’ve got to pack in the content, so we develop sliduments and deliver rapid-fire lectures with little (if any) discussion. As we’ve transitioned content online, we’ve brought these bad habits with us. Quick Tips.

Content 161

Content Course Education Revenue 161

Reid All About it

OCTOBER 6, 2023

Content marketing. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. It is no longer a weird experiment in some back room with a tiger team.”

Revenue 256

Revenue Certificate Tools Innovation 256

Higher Logic

NOVEMBER 12, 2019

Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Read the full case study for more details on their strategy and results.

Tools 205

Tools Recruiting Recruitment Strategy 205

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

Certificate 281

Certificate Price Tools Technology 281

Higher Logic

JANUARY 2, 2019

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Marketing isn’t quite there yet when it comes to complete adoption of artificial intelligence or machine learning, but these technological advances will continue to influence our decision making. Not so fast.

Marketing 184

Marketing Strategy Tips Social Media 184

Higher Logic

MARCH 6, 2019

In order to provide your members with a personalized experience, you need to know what they’re interested in, and then send them related content. Create an omnichannel engagement strategy. What’s an Omnichannel Engagement Strategy? Personalize your content. Personalize your content. Break down data silos.

Strategy 149

Strategy Software Member Engagement Content 149

Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. The Data Bunch will cover must-have insights and strategies from data governance to analytics.

Strategy 272

Strategy Video Technology Innovation 272