MemberClicks

OCTOBER 20, 2023

If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS. So how do you know what features to look for and how to budget for an upgrade? In this blog we’ll walk you through how to get started. What is association management software?

Software 52

Software Association Management How To Email Marketing 52

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings.

Revenue 256

Revenue Strategy Price Newsletter 256

Associations Now

JULY 21, 2017

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members. How to hack it? It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. Why does it work?

Recruiting 66

Recruiting Recruitment Social Media Revenue 66

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. Seems like a good place to start.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Strategic partnerships. More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. That’s on us, says Jay Cost at The Dispatch. Conference/abstract management. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Hybrid/remote teams. More info/register.

Revenue 256

Revenue Strategy Member Engagement United States 256

Membership Marketing

FEBRUARY 7, 2018

One of the questions that I am frequently asked is how to calculate membership servicing costs. It is an important question to building and sustaining a success membership marketing program. But how you answer the question can have profound implications on your membership program.

Cost 49

Cost Revenue Analysis Recruiting 49

MemberClicks

OCTOBER 11, 2023

If you want to know how to start a nonprofit in Illinois, here are the important steps to getting your organization or association up and running smoothly and quickly. How long does it take to start a 503c nonprofit? How much does it cost to start a nonprofit? How much does it cost to start a nonprofit?

Illinois 52

Illinois How To Chicago Software 52

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. How to Tell If You Need a Data Warehouse. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

FEBRUARY 16, 2024

EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association. Over on the Mariner Management blog, Chelsea Killam of Easy Tiger Insights shares cost-effective strategies for collecting member feedback. Post-event attendee engagement. More info/register.

Case Study 266

Case Study Newsletter Strategy Revenue 266

MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Higher Logic

AUGUST 17, 2016

These perks are meant to reflect a culture that helps employers recruit and retain top-rate talent to their organizations. The Center for American Progress estimates that hiring a replacement can cost up to 21% of the original employee’s annual salary due to the associated costs of hiring and training. Too good to be true.

Organization 120

Organization How To millennials eBook 120

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. And that’s just the cost of joining.

millennials 150

millennials Resources North Carolina Certificate 150

MemberClicks

APRIL 26, 2022

you might not have a massive marketing budget to pull from for planning costs. Below, we’ll cover: How do you know if your event needs sponsors? 7 Tips to Find Sponsors for Your Events How to Find Sponsors for Hybrid and Virtual Events. How do you know if your event needs sponsors? Not all events need a sponsor.

How To 52

How To Cost Proposal Social Media 52

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Membership Marketing

SEPTEMBER 17, 2012

Most membership marketing budgets are built backwards. An organization determines how much it can spend and then asks the membership staff to use it in the best way possible. But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization.

Recruiting 40

Recruiting Recruitment How To Cost 40

MemberClicks

AUGUST 25, 2020

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. And it’s pretty direct, as long as you can figure out how to cut through the inbox clutter. Luckily, your membership management software has features that can make those emails stand out — and help you save time, too!

Email Marketing 52

Email Marketing Software Marketing Tips 52

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Data strategy.

LMS 256

LMS Revenue Arlington Education 256

NXUnite

JANUARY 9, 2024

Choosing exciting fundraising ideas , engaging students, and creating targeted marketing campaigns can help you reach the right audience, but these things can be time and labor-intensive to do on your own. To get started, we’ll cover how to learn about potential supporters and use your findings to inspire donations.

Software 130

Software Revenue Communications Examples 130

Association Success

MARCH 27, 2017

The thought can even seem too good to be true: low cost, talented individuals that need little management or guidance to do stellar work for your association. How to Hire a Freelancer for Your Association. The first thing you should do as an association recruiter is go to Linkedin. How to Compensate a Freelancer.

How To 76

How To New York City DC United States 76

Wild Apricot

MARCH 9, 2010

With all the buzz about social media, it’s easy to forget that offline media attention can be equally valuable, especially for community-based nonprofits who want to get attention to local projects or recruit local members and volunteers. Offline media attention is good. Getting it can be hard, however, in the digital information age.

How To 150

How To Social Media Recruiting Recruitment 150

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Content marketing. Next gen membership #2.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. We all know how culture plays a significant role in an organization’s success. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Workplace culture. Membership trends. Membership budget. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Community experts will be showcasing platforms and sharing their knowledge with the association market. How to Plan for an Ambiguous Work World.

LMS 369

LMS Certificate America Committee 369

Reid All About it

JANUARY 10, 2020

Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. How to Double Your Nonprofit’s Facebook Fundraising. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243