What’s it Cost to Join Your Association?
MAY 14, 2019
Can the person in charge of member recruitment tell you how much it costs to join your association? And, not knowing the “cost of membership” puts folks selling association membership at a major disadvantage. The cost is based on your dues revenue and it often seems these figures are generated in a secretly disclosed location – plugged it into some kind of formula and kicked back out to you. Not easy to go to market with. Here’s how much it costs.