Membership Marketing

AUGUST 7, 2023

In our just released 2023 Membership Marketing Benchmarking Report , many respondents shared that one of the reasons for success this year in growing their membership is an increased budget. About one-third of associations report increases in the marketing budget earmarked for recruitment (36%) and awareness and engagement (32% each).

Marketing 52

Marketing How To Report Recruiting 52

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Marketing 189

Marketing Strategy Social Media Content 189

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. You might be familiar with these oft-quoted stats: It costs 5x as much to obtain a new customer than to keep an existing one [ Invesp ]. The problem is that not enough companies connect these top goals with customer marketing. That being said…. Increase revenue.

Marketing 195

Marketing Revenue eBook Software 195

Socious

DECEMBER 1, 2016

Each of those apps cost quite a bit of money, although how much money ranges from several thousand dollars to several million. 4 Factors that Affect the Cost of Your Mobile Event App. Each method includes a different amount of customization and coding, which affects development cost. Factor #1) Marketing. Types of Apps.

Cost 100

Cost Price Software Conference 100

Eplys

FEBRUARY 3, 2021

But, a potential attendee asking a tight-fisted manager to release funds without clearly outlining the costs and benefits will get questioned very quickly – so help get your audience to your event by providing an attendance justification letter template. Most wouldn’t even consider paying out of pocket. That’s where their employer comes in!

Cost 98

Cost Conference How To Marketing 98

HighRoad Solution

MARCH 31, 2020

Many associations approach marketing automation (MA) from a purely cost-savings perspective. These associations look at the time and resources that go into their current marketing efforts, and they calculate what they could save if some marketing tasks were automated. Theses associations are not wrong.

Marketing 78

Marketing Organization Cost Resources 78

Aptify

DECEMBER 8, 2017

If your organization is in the market for a new Association Management System (AMS), or if you’re comparing different membership software systems, the first question you’re asking is, “ How much does it cost? ”.

Cost 106

Cost System Association Management Maine 106

GrowthZone

OCTOBER 30, 2017

press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. The post 5 Ways to Find Low-Cost Association Conference Speakers appeared first on GrowthZone. Consider what incentives can you offer to encourage them to speak pro-bono (e.g.,

Cost 114

Cost Conference Press Release Social Media 114

Membership Marketing

FEBRUARY 4, 2023

And it can be applied to improve membership marketing efforts. The power of Injunction is demonstrated in responses from the Membership Marketing Benchmarking Report. For years, referrals or word of mouth have been reported as the number one factor in getting members to join over any other marketing activity.

Marketing 52

Marketing Cost Report Process 52

Higher Logic

MARCH 22, 2016

But one area communities are particularly effective in is reducing customer support costs -- Gartner found that communities reduce support costs for companies by 50 percent. Communities purpose varies, from growing brand awareness and loyalty to gaining valuable insight into your product.

Cost 120

Cost Team System Products 120

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

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Report Marketing Survey Resources 149

The Association 100

FEBRUARY 11, 2024

Technology continues to revolutionize the ways patients receive care, costs are managed and outcomes improve in the dynamic landscape of healthcare. AMA collaborates with health innovators to address physician burnout, delivering meaningful patient impact, health equity and cost approaches.

Cost 130

Cost Innovation Examples Process 130

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Higher Logic

AUGUST 17, 2017

5 Ways User Groups Cut Customer Service Costs and Increase Satisfaction. Workarounds and other ideas from user groups can also be implemented immediately, without additional product development or investment from your business, providing more value to your customers at no extra cost to your company.

Cost 134

Cost Products Innovation Team 134

MatrixG

AUGUST 13, 2022

When proposing new initiatives, include the marketing and communications plan in the project budget. But few include all of the costs needed to properly promote the new initiative, costs like copywriting, email drip campaigns, travel, presentation costs, etc. Megan’s advice is brilliant.

Proposal 52

Proposal Communications Marketing Boston 52

Membership Marketing

FEBRUARY 7, 2018

One of the questions that I am frequently asked is how to calculate membership servicing costs. It is an important question to building and sustaining a success membership marketing program. Here is a real life story on how NOT to calculate the cost to serve a member.

Cost 49

Cost Revenue Analysis Recruiting 49

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save On Overhead Hiring in-house employees can be costly and time-consuming.

Marketing 52

Marketing Indiana Newsletter Social Media 52

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

HighRoad Solution

SEPTEMBER 25, 2019

Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project.

Cost 60

Cost Marketing Committee Project 60

HighRoad Solution

SEPTEMBER 25, 2019

Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project.

Cost 60

Cost Marketing Committee Project 60

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

NXUnite

MARCH 19, 2024

The three types of functional expenses are: Program costs, which are directly related to furthering your mission, meaning they’re different for every organization. For example, an animal shelter would include spending on pet food, toys, and medical supplies under their program costs.

Tips 130

Tips Handbook Revenue Guidelines 130

Community Associations Network

SEPTEMBER 6, 2023

The insurance market has always been a dynamic arena, with predicting stability often resembling a high-stakes gamble. Even seasoned insurance agents, with their wealth of experience, find themselves in uncharted territory given the current market landscape.

Tips 40

Tips Marketing Cost Industry 40

Nimble AMS

JANUARY 14, 2019

Wouldn’t you prefer software with lower costs, less risk, higher quality and the latest in technology that’s delivered to you automatically throughout the year? Wouldn’t you prefer software with lower costs, less risk, higher quality and the latest in technology that’s delivered to you automatically throughout the year?

Cost 87

Cost Software Course Technology 87

Associations Now

MAY 18, 2023

Now, as the events industry roars back to life, a new set of difficulties has emerged: Costs are soaring, and many organizations can’t staff quickly enough to keep up with demand. The revised, EDI-centered evaluation has led us to a firm that was Black-owned and that has done some amazing work for our marketing campaigns,” Nelson said.

Portland 111

Portland Marketing Certificate Proposal 111

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Associations Now

MAY 1, 2019

SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and relatively low cost. Moosend, a company known for its email-marketing tools, says that there’s a lot of potential for SMS marketing, but many firms don’t take advantage of it. The post Curious About SMS Marketing?

Strategy 110

Strategy Marketing Cost Email Marketing 110

GrowthZone

MAY 22, 2017

A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. Early registration cost savings. Cost breakdown, including details on how they’ve found ways to reduce spending.

Tools 113

Tools Conference Marketing Proposal 113

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. Research the market. It might be time for some smart adjustments.

Email Marketing 111

Email Marketing Tips Marketing Newsletter 111

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report. When understood, lifetime value makes a powerful case for investing more aggressively in membership marketing efforts.

Marketing 75

Marketing Revenue Analysis Cost 75

Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. How can we serve our members better today than we did yesterday?”

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 71

Team Marketing California Survey 71

Aptify

DECEMBER 7, 2017

If your organization is in the market for a new Association Management System (AMS), or if you’re comparing different membership software systems, the first question you’re asking is, “ How much does it cost? The Costs Outside the Price. The same applies to implementation costs and in-house project management.

Cost 56

Cost System Association Management Price 56

Aptify

DECEMBER 8, 2017

If your organization is in the market for a new Association Management System (AMS), or if you’re comparing different membership software systems, the first question you’re asking is, “ How much does it cost? ”.

Cost 56

Cost System Association Management Maine 56