article thumbnail

Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

Travel costs are rising due to strong demand (led by the leisure sector). Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. As the cost of jet fuel and gasoline increases those costs are borne by the meeting organizer.

Cost 59
article thumbnail

5 Must-Have Nonprofit Digital Marketing Tools

Wild Apricot

Here are the top 5 nonprofit digital marketing tools I’ve seen used most effectively. For each tool, I’ll show you how to use its best features and how much it costs.

Tools 321

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Advocate for Increased Marketing Spending

Membership Marketing

In our just released 2023 Membership Marketing Benchmarking Report , many respondents shared that one of the reasons for success this year in growing their membership is an increased budget. About one-third of associations report increases in the marketing budget earmarked for recruitment (36%) and awareness and engagement (32% each).

article thumbnail

Debunking 5 Marketing Automation Myths

Higher Logic

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.

Marketing 235
article thumbnail

5 Breakthroughs in Membership Marketing

Association Freak

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. This is even more important than you might think.

article thumbnail

HOA Budgeting Tips: Understanding the Shifting Insurance Market

Community Associations Network

The insurance market has always been a dynamic arena, with predicting stability often resembling a high-stakes gamble. Even seasoned insurance agents, with their wealth of experience, find themselves in uncharted territory given the current market landscape.

Tips 40
article thumbnail

Combining Your Inbound and Outbound Marketing Strategies

Higher Logic

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Strategy 189