What’s it Cost to Join Your Association?

Moery Company

Can the person in charge of member recruitment tell you how much it costs to join your association? And, not knowing the “cost of membership” puts folks selling association membership at a major disadvantage. The cost is based on your dues revenue and it often seems these figures are generated in a secretly disclosed location – plugged it into some kind of formula and kicked back out to you. Not easy to go to market with. Here’s how much it costs.

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[TEMPLATE] How to Help Conference Attendees Justify Event Cost

ePly

But, a potential attendee asking a tight-fisted manager to release funds without clearly outlining the costs and benefits will get questioned very quickly – so help get your audience to your event by providing an attendance justification letter template. conference marketing

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Reduce Customer Support Costs the Community Way

Higher Logic

But one area communities are particularly effective in is reducing customer support costs -- Gartner found that communities reduce support costs for companies by 50 percent. And reducing support cost is a top three reason 30 percent of companies start a community, according to the in CMX and Leader Networks Keys to Community Readiness and Growth study. MarketingDo you want to make customer support fun for your customers? And save money for your company?

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How Much Does Association Marketing Cost with HighRoad Solution?

HighRoad Solution

Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project. Association Management

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How Much Does Association Marketing Cost with HighRoad Solution?

HighRoad Solution

Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project. Association Management

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How Much Does an Event App Cost?

Socious

Each of those apps cost quite a bit of money, although how much money ranges from several thousand dollars to several million. 4 Factors that Affect the Cost of Your Mobile Event App. Each method includes a different amount of customization and coding, which affects development cost. However, before we jump into customization and coding costs it’s important to review the other factors will have a large influence on your event app’s price. Factor #1) Marketing.

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5 Ways to Find Low-Cost Association Conference Speakers

GrowthZone

press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. The post 5 Ways to Find Low-Cost Association Conference Speakers appeared first on GrowthZone. When it comes to finding a conference speaker, associations work with a limited (if any) budget. The challenge, though, is that a talented speaker is a key to increasing attendance and engaging members.

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The Hidden Costs of Inefficiency

Associations Now

When you’re losing a nickel here or a dime there, it doesn’t seem like a lot … until you do the math and realize it’s costing you a pretty penny. If you spend $20 on a new card, for example, the cost breaks down like so: $19 goes on your card. At a cost of $2.50 The post The Hidden Costs of Inefficiency appeared first on Associations Now

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Debunking 5 Marketing Automation Myths

Higher Logic

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. More often than not, these issues are over-exaggerated marketing urban legends. Myth #1: Marketing Automation Is Far Too Difficult. Myth #2: Our Data Is Too Messy for Marketing Automation.

5 Must-Have Nonprofit Digital Marketing Tools

Wild Apricot

Here are the top 5 nonprofit digital marketing tools I’ve seen used most effectively. For each tool, I’ll show you how to use its best features and how much it costs

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The High Cost of Governance : Off Stage

Off Stage

30, 2011 - The High Cost of Governance. Yesterday I was reading an MLS-related online forum in which one of the contributors remarked that originally the MLS was a simple concept costing very little to run and maintain: just a bunch of brokers getting together for coffee and holding a marketing session. Seldom is thought given to the cost of administering policies and programs (or refinements, if you will). 30, 2011 - RE: The High Cost of Governance. Off Stage.

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Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising.

Grow your organization with marketing automation

HighRoad Solution

Many associations approach marketing automation (MA) from a purely cost-savings perspective. These associations look at the time and resources that go into their current marketing efforts, and they calculate what they could save if some marketing tasks were automated.

How Much Does an Association Management System Really Cost?

IT Governance

If your organization is in the market for a new Association Management System (AMS), or if you’re comparing different membership software systems, the first question you’re asking is, “ How much does it cost? ”. There’s not a lot of information out there about this; I’m sure you’ve noticed that most vendors will want to set up a call with you before they give you any substantial information. The main reason for this is that the answer isn’t cut and dry. It depends.

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Study: Business Travel and Its Costs Are on the Rise

Associations Now

trillion business-travel market. Will higher costs slow down business travelers? The post Study: Business Travel and Its Costs Are on the Rise appeared first on Associations Now Forecasts from a New York University professor predict record increases in both room rates and hotel real estate. The corporate travel industry is struggling with some of the challenges as enterprise IT.

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Combining Your Inbound and Outbound Marketing Strategies

Higher Logic

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Inbound marketing encompasses these "new" strategies, with a focus on bringing interested potential buyers to your website and product. But this shift doesn’t make outbound marketing obsolete.

Your Membership Marketing Playbook for Turbulent Times

Membership Marketing

For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. In either case, what should your membership marketing playbook look like for right now?

Membership Marketing on a Shoestring

Thanks For Playing

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Retention is even more important than recruitment – it’s a much lower cost, higher value transaction. Double-check to make sure your return address (snail- or email) is correct in your marketing materials.

Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

Cost-plus is the most common method for pricing sponsorship. Calculate your cost of sales and delivery for each of your offerings. Often, it is difficult to sell these opportunities using the cost-plus method outlined above.

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Ready, Fire, Aim Membership Marketing

Membership Marketing

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process. There are certainly other options besides email to do a fast launch of a marketing effort. association marketing Marketing Planning Membership Acquisition Membership Plan

How User Groups Defer Customer Support Costs While Creating Raving Fans

Higher Logic

5 Ways User Groups Cut Customer Service Costs and Increase Satisfaction. Workarounds and other ideas from user groups can also be implemented immediately, without additional product development or investment from your business, providing more value to your customers at no extra cost to your company. Your user group’s input will likely help you build products with fewer support issues and more market relevance. These costs are well worth the investment.

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HB2 Costing North Carolina Business, Convention Bureaus Warn

Associations Now

The decision by the group to move its meeting to Baltimore costs North Carolina an event that was anticipated to bring 1,000 people to the state and more than $1.7 Combined, says the Greater Raleigh Convention and Visitors Bureau, the passage of HB2 has cost the area $3.1 ” The post HB2 Costing North Carolina Business, Convention Bureaus Warn appeared first on Associations Now

10 Tips for Creating an Effective Marketing Piece

Spark Consulting

I’m headed to Providence to speak at CESSE this week, and one of the sessions I’ll be participating in will be an idea swap where we’ll be sharing marketing materials. Innovations in print technology have really brought the cost down. If you’re not clear about what you want people to do, you are not ready to invest in a marketing piece. conferences marketing CESSE

Marketing on a Shoestring Budget: Crowdsourced Tips!

Spark Consulting

It’s not really going to cost you very much, and it’s a HUGE service to attendees that removes a major objection to registering. They’ll come up with more clever, and often more cost-effective, ideas than you will. conferences crowdsourcing innovation marketing membership presentations

Lifecycle Marketing: The Foundation for Membership Marketing

Membership Marketing

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. Awareness is typically developed through a proactive online presence using the multiple opportunities that are now available to marketers ranging from SEO, to social media, to lead generation, to SEM.

Want lower cost, higher quality, less risk with your AMS? Think: “continuous delivery”

Nimble AMS

How continuous delivery in association software can help offset costly upgrades and risk. Old school software forces customers to wait for big, costly upgrades that are filled with risk. Wouldn’t you prefer software with lower costs, less risk, higher quality and the latest in technology that’s delivered to you automatically throughout the year? Old school software forces customers to wait for big, costly upgrades that are filled with risk. .

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How Much Does an Association Management System Really Cost?

Aptify

If your organization is in the market for a new Association Management System (AMS), or if you’re comparing different membership software systems, the first question you’re asking is, “ How much does it cost? ”. There’s not a lot of information out there about this; I’m sure you’ve noticed that most vendors will want to set up a call with you before they give you any substantial information. The main reason for this is that the answer isn’t cut and dry. It depends.

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How Much Does an Association Management System Really Cost?

Aptify

If your organization is in the market for a new Association Management System (AMS), or if you’re comparing different membership software systems, the first question you’re asking is, “ How much does it cost? And that’s why the answer to the bottom line question, “ How much does an AMS cost? ,” isn’t necessarily a simple one. The Costs Outside the Price. The same applies to implementation costs and in-house project management.

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The Big Picture: The Cost of Free

The Big Picture

The Cost of Free. But it has made me examine a little further: What cost free-dom? Listed below are links to weblogs that reference The Cost of Free : Comments. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Marketing. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter.

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Question: Does a Member Login REALLY cost you sales?

MatrixG

The Big Question I am seeing a battle brewing in the association market regarding the need for users to log in to a site or service. The big question: If there is a member login, does it cost the organization sales – if the member is presented with a login, will they go away, never to return? … Continue reading Question: Does a Member Login REALLY cost you sales?

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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). What drives marketing automation adoption.

4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Higher Logic

Research is an absolute truth if you’re shopping around for a new marketing automation platform. More than once, I have encountered organizations eager to jump onto the marketing automation bandwagon for the first time, or upgrade from basic automation features, only to see the platform be left for dead, because they didn’t know what to do with it once they had it. What is the cost of any training or support? Communications Marketing Email Marketing Marketing Automation

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Association Marketing Springboard.

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3 Reasons Why You Should Be Marketing to Your Existing Customers

Higher Logic

However, marketing doesn’t end when the ink is dry on the contract. You might be familiar with these oft-quoted stats: It costs 5x as much to obtain a new customer than to keep an existing one [ Invesp ]. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing.

Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing. I’d definitely prefer to have more money to execute a membership marketing plan,” said Christina McCoy, CAE, of AMPED Association Management.

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How to Market Your Virtual Event

Fonteva

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. Email Marketing.

What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Following on from my blog “ Top 5 essentials for your membership marketing strategy ” , I outline my thoughts here on how to develop a strong membership marketing plan that links back to your marketing strategy and helps you to grow your membership. Use content marketing/member storytelling. Who will deliver the plan and what will it cost? .

Associations Live: Mobile bill-pay could carry high costs

Associations Live

Mobile bill-pay could carry high costs. marketing. (7). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Monday, June 27, 2011. From the Minneapolis Star Tribune. Info on tips and safe mobile payment practices. link]. Posted by Kathy Johnson. at 4:28 PM. Labels: Finance , mobile , Technology. No comments: Post a Comment. Newer Post. Older Post. Subscribe to: Post Comments (Atom). July Member Poll. Subscribe. Search This Blog. Loading.

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How Understanding Lifetime Value Powers Your Membership Marketing

Membership Marketing

So how do you make the case for additional marketing dollars? Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report. Of course there are costs to serve the member in addition to the acquisition costs, nevertheless, most organizations when presented with an ROI of spending $1 to produce $47 ($24/$1,125) of long term revenue, will understand that additional investment makes good economic sense.

Report: The Costs of Click Fraud Are Rising

Associations Now

A study released this week by the Association of National Advertisers (ANA) and the advertising-fraud firm White Ops suggests that marketers could lose as much as $7.2 The level of criminal, nonhuman traffic literally robbing marketers’ brand-building investments is a travesty,” Liodice said in a news release. The post Report: The Costs of Click Fraud Are Rising appeared first on Associations Now

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