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Time for a MOOC-like makeover

Aaron Wolowiec

But either way, MOOCs probably aren’t going anywhere, so it’s wise to take some tips from their success. So what’s a MOOC? A MOOC is a social, networked learning experience that blends a subject matter expert (instructor), technology and convenience. There are MOOC-like things associations can do to entice learners.

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The Market for Adult Lifelong Learning

Leading Learning

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

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The State of the MOOC: What Associations Should Know

Associations Now

Massive open online courses, or MOOCs, have been around long enough that some strong takeaways are starting to show themselves. Read on to see what Harvard and MIT have learned about MOOCs—and what your association should keep in mind. Learning About Business Models.

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2018 eLearning Predictions: Updated Hype Curve

Forj

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Lunch costs are on your own. Newsletters.

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Life goes on…and so does learning

Aaron Wolowiec

A variety of tools – from web and social media analytics to e-mail statistics to low-cost feedback systems like iPerceptions – can be used to extend and strengthen traditional, less agile market research methods,” Cobb said. If you know of an expert on MOOCs, or if your association uses MOOCs, please contact me.

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