How to Price a Virtual Event Sponsorship

Moery Company

One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. You need to know what their objectives and needs are and think about how you and the webinar can deliver on those things before you think about pricing. As for the pricing I would start with three times the amount of your costs to deliver on your sponsor’s objectives in terms of marketing, platforms used, cost to hire the speaker, and more.

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What’s it Cost to Join Your Association?

Moery Company

Can the person in charge of member recruitment tell you how much it costs to join your association? And, not knowing the “cost of membership” puts folks selling association membership at a major disadvantage. The cost is based on your dues revenue and it often seems these figures are generated in a secretly disclosed location – plugged it into some kind of formula and kicked back out to you. Not easy to go to market with. Here’s how much it costs.

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Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Make small adjustments when it comes to pricing. Offer different pricing based on member segments. . Get creative with pricing. . PYOP – Pick Your Own Price! Allows people to choose their own price, switching the power structure and asking people what something is worth to them rather than you telling them what it costs.

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Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? It allows you to test your market to see what works best within your industry. .

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How Much Does an Event App Cost?


Each of those apps cost quite a bit of money, although how much money ranges from several thousand dollars to several million. Many more event software providers and developers are offering event apps than in the past and each offers different pricing and customization. So what is the price tag of a mobile event app today? Here are four of the top factors that contribute to the price of event apps, as well as the different levels of customization you can get for your money.

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Is an Email Marketing Price War on the Way?

Associations Now

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? Microsoft, whose email client has infamously been one of the biggest limitations of making good emails, just entered the market. And its model, if it holds up, could be attractive to small-scale marketers as well.

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5 Ways to Find Low-Cost Association Conference Speakers


Of course, there is an abundance of professional speakers available at a wide range of prices. press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. The post 5 Ways to Find Low-Cost Association Conference Speakers appeared first on GrowthZone. When it comes to finding a conference speaker, associations work with a limited (if any) budget.

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The Hidden Costs of Inefficiency

Associations Now

When you’re losing a nickel here or a dime there, it doesn’t seem like a lot … until you do the math and realize it’s costing you a pretty penny. For New Yorkers, the most annoying thing might be that some of this is a direct result of pricing inefficiencies baked into the system. If you spend $20 on a new card, for example, the cost breaks down like so: $19 goes on your card. At a cost of $2.50

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Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Pricing Your Product, Service or Membership. So how does one go about building a pricing strategy? Price. (9).

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When You Should Book: Expedia Highlights 2015 Airline Pricing Trends

Associations Now

On Tuesday, Expedia released a white paper, “Preparing for Takeoff: Air Travel Trends 2015,” created with the help of the Airlines Reporting Corporation (ARC), that notes the pricing trends that will affect the way we fly in the new year. “Lower fuel prices translate into lower operating costs for airlines, and, sometimes, air carriers pass along these savings to travelers in the form of lower air-ticket prices,” the white paper states [PDF].

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Taxi Associations Struggle With Dropping Medallion Prices

Associations Now

A serious shift in the market, partly due to increasingly popular ride-sharing services, is having a significant effect on a valuable asset for taxi companies: the medallions that give them the right to operate. For decades, taxi medallions—permits issued in large cities and designed to regulate and control the size of the market—have been hugely expensive because of their limited supply.

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Association Conference Becomes Center Stage for Drug-Price Debate

Associations Now

At the American Society of Clinical Oncology’s annual meeting last week, a prominent doctor called out drug makers for pricing cancer medicine at untenable levels. Insurers agree with that stance, but a leading pharmaceutical trade group says cancer drug prices are in line with their value. The high price of cancer treatments. “Prices are based on what has come before and what the seller believes the market will bear.”

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Study: Business Travel and Its Costs Are on the Rise

Associations Now

As TRIPBAM CEO Steve Reynolds told Skift , “A hotel general manager is thinking, ‘if I could fill every room at my hotel for whatever price, why would I sell it any lower?’ trillion business-travel market. Will higher costs slow down business travelers? The post Study: Business Travel and Its Costs Are on the Rise appeared first on Associations Now Forecasts from a New York University professor predict record increases in both room rates and hotel real estate.

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Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? Marketing News.

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Cloud Competition: Microsoft Expands Offerings, Cuts Prices

Associations Now

With expanded offerings and a price that matches certain Amazon services, Microsoft hopes its revamped Windows Azure platform could entice some businesses away from the market leader. One challenger is Microsoft, which is making a full-court press complete with a price cut that could take away one of Amazon’s biggest advantages. The current market leader, Amazon Web Services (AWS), has grown dramatically.

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How Much Does an Association Management System Really Cost?


If your organization is in the market for a new Association Management System (AMS), or if you’re comparing different membership software systems, the first question you’re asking is, “ How much does it cost? AMS pricing is largely dependent on six factors: How will you select it? And that’s why the answer to the bottom line question, “ How much does an AMS cost? ,” isn’t necessarily a simple one. The Costs Outside the Price.

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Leadership Limerick: Putting a Price on Value

Idea Architects

Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something. Some professional associations have attempted the freemium model in which a base level of membership and benefits is provided for free with more valuable programs and services available at higher-priced levels of affiliation. You shouldn't just play around with price.

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Wednesday Buzz: The Price of Looking Too Nice

Associations Now

Nonprofit marketing expert Kivi Leroux Miller presents a nightmare scenario for designers in her latest blog post : An executive looks over the materials you’ve put together for an event or a donor campaign, hands them back, and says they look too good. “The theory is that donors will think you wasted their money if any of your communications look like they cost you cash money to produce them,” Miller writes.

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Innovation Saves: BIO Attempts to Shift Conversation on Drug Prices

Associations Now

Drug prices may be expensive, but they cost a whole lot less than the alternative. That’s the case the Biotechnology Innovation Organization is making with its latest marketing campaign. For years, the pharmaceutical industry has been dogged by complaints about high prices for its life-saving products, such as Daraprim and EpiPens. The drugs may not be cheap, but they’re very much worth the price. “We

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10 Tips for Creating an Effective Marketing Piece

Spark Consulting

I’m headed to Providence to speak at CESSE this week, and one of the sessions I’ll be participating in will be an idea swap where we’ll be sharing marketing materials. Innovations in print technology have really brought the cost down. If you’re not clear about what you want people to do, you are not ready to invest in a marketing piece. Are the prices right? conferences marketing CESSE

Membership Marketing Blog: Membership Dues Pricing and Value

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Membership Dues Pricing and Value. We will explore some of the following topics: • Pricing Theory.

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USPS Delays Decision on Price Increases for Mass-Mailers

Associations Now

More details on the “exigent” rate increase: The issue: With the Postal Service cash-strapped and ideas to help cut costs (such as eliminating Saturday mail delivery ) meeting with public criticism, the USPS has in recent weeks considered increasing postal rates, on both regular first-class mail (currently 46 cents) and magazine mailers (27 cents). The post USPS Delays Decision on Price Increases for Mass-Mailers appeared first on Associations Now

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Segmenting Your Market - A Case Study.

Association Success

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined. In other words, like individual consumers, each of these companies is behaving differently in the marketplace by using their marketing budgets in different ways.

The Impact of Gas Prices on Associations and Their Members

Observations on Association Management

The Impact of Gas Prices on Associations and Their Members. Associations, like every other type of business, are feeling the impact of rising petroleum prices. The effect of high gas prices will be felt for the forseeable future. As frightening as the rapidly-escalating price of energy is, it provides us with an opportunity to think about new ways to do business. Labels: environment , gas prices , social changes. gas prices. (1). marketing. (1).

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How to Save on Food and Beverage Costs at Your Next Meeting

Associations Now

PCMA’s Convene 26th Annual Meetings Market Survey found that “Despite the continued improving economy, most meeting organizers are still being asked to cut back on meeting expenses, and the majority (63 percent) have been asked to focus on reducing F&B expenses.” ” At this point, you already know the cost-cutting basics : Plan the menu well in advance, control portion sizes (e.g., This will be lowest-cost lunch option.

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Know Before You Buy: What Can Go Wrong With Marketing Automation Implementation

Higher Logic

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. Launching a new marketing automation platform will inevitably come with its challenges, so it’s critical to do your research and gain a clear understanding of what roadblocks you may face during the implementation process – that is, before you sign on the dotted line and pay the price.

Good News for Business Users? Google Tries Starting a Cloud Storage Price War

Associations Now

With Google severely cutting the price of its Drive service, here’s the next question for cloud users: Will competitors like Dropbox follow suit or focus on robust offerings instead? For less than the price of a cheap paper file organizer , you can get 100 gigabytes of cloud storage from Google. If you think that’s impressive, that’s nothing compared to the company’s 80 percent price cut for a terabyte of space—from $49.99

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Does Wal-Mart Announce a Price Increase?

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Tuesday Buzz: How Netflix Navigated a Price Increase

Associations Now

Despite raising its prices, Netflix actually saw a huge surge in subscribers during its most recent quarter. Sometimes, price increases can scare away your members. But they don’t have to—especially if your benefits remain worth the cost. At times, the streaming company has struggled to raise its prices without facing consumer backlash—most notably in 2011, when the company was criticized for its attempt to spin off its DVD-delivery service from its streaming service.

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How Do I Know What to Charge?

Spark Consulting

One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy because they think what you’re offering isn’t valuable. So how do you determine your pricing strategy? That will help you determine your floor price. This also helps set the floor price. That will help you figure out what the market is expecting and will bear. Determine your marketing goal.

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Key Takeaways Association Marketers Need to Know from ASAE’s 2017 #MMCCon

Association Adviser

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward. Here are five key takeaways that will help association marketers face the future. IT and marketing need to have a symbiotic relationship.

SCD Group: Is there a "magic" price for association memberships?

SCD Group

Is there a "magic" price for association memberships? Dynamic pricing graphic from The Wall Street Journal. By the way, the same challenge applies to conference registration fees, webinar fees and any other pricing decisions at your association.). And, Jim shared that he frequently changes the prices of his books usually to check price points but sometimes to generate more revenue. Then, I read a Wall Street Journal article titled " Dont like this price?

10 Tools for More Productive Online Marketing


Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more. Recently they have unveiled their automated marketing feature, landing pages (customized and optimized for your brand), and webinars that can be viewed by hundreds or thousands of people, depending on your plan.

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Stop Waiting. It’s Time for Associations to Use Marketing Automation


Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. The reasons for this vary, but three of the more common excuses are we don’t have the: time to implement marketing automation. Much of the software out there now contains marketing automation features, making entry free for you.

PhRMA Tries New Approach to Pricing Problem: Consumer Appeals

Associations Now

The pharmaceutical trade group PhRMA has in recent weeks combated the outcry against high-priced drugs by using new consumer-facing advertising campaigns to emphasize the value of those drugs. The encounter, which repeatedly aired on television and topped the news cycle, drew fresh attention to the high price of pharmaceutical drugs. The “ From Hope to Cures ” campaign doesn’t focus so much on the exact prices of drugs.

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How Job Market Changes Could Affect Association Hiring

Associations Now

After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. While the market looks good for most sectors, nonprofits plan to hire fewer people, and a certain skill set is highly sought. Even still, a robust job market means more turnover and more time spent training new employees. A new report from Michigan State University, Recruiting Trends 2019-2020 , offers some clues about how the job market will change.

Study: Why Business Travel Costs Vary Significantly by City

Associations Now

Event planners and business travelers alike should be aware of the additional costs that come with launching an event in a coastal city, a new study finds. A big city or coastal locale might seem like the best way to draw in attendees, but a new report shows that those locations often come with a big additional cost. What’s more, Runzheimer expects each of these costs to grow in 2020: airfare by up to 1 percent, ground transportation by 2 percent, and hotel prices by 2 to 3 percent.

New Technological Realities: What’s on the Market?

Association Success

This is a trendy topic these days because these technologies are increasingly accessible in the market. This is a whistle stop tour of the latest products and technologies on the market to act as a guide for associations looking to incorporate VR, AR, or MR into their events or offerings. They can be given away in gift bags due to size, price, and easy user experience. 1550), pushing the cost. They come with their own controllers and cost between $310-465.

Why These Four “P’s” Add Up to Successful Event Marketing

Association Management

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. Particularly when you consider that this photo represents the state of the art in computing the year that Kottler wrote his seminal textbook “Marketing Management.”. Disastrous events.

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Membership Marketing Blog: So Why Test in Membership.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half.