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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee.

Price 172
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How to Make Your AMS a Revenue Generator, not a Cost Center

MatrixG

So why isn’t your AMS part of YOUR association’s non-dues revenue strategy? Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Can you look at previous purchasers, create demographic profiles and market to others like them?

Revenue 105
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Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

In other words, a sponsor’s ROI is subjective in nature, making pricing an inexact science. Pricing methodologies for sponsorship vary greatly. If you’re being charged with updating and optimizing the pricing and effectiveness around your conference’s sponsorships, use these five tips to guide you: Leverage competitive intelligence.

Price 98
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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 210
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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal.

Revenue 256
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

Strategy 130