Remove Cost Remove Marketing Remove Price Remove Technology
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How to Make Your AMS a Revenue Generator, not a Cost Center

MatrixG

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Can you look at previous purchasers, create demographic profiles and market to others like them? This is a mistake. confusing directions, bad login page). Keep tweaking.

Revenue 105
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Organizer: Association Women Technology Champions Wed 4/10 at 1 p.m. Gamification at events.

Revenue 256
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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues.

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Looking For a Virtual Events Partner? Be Sure To Ask These 10 Questions

Blue Sky eLearn

So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? Are you a reseller for your event platform or is it your own technology? How do you price your virtual events? How many years’ experience?

LMS 282
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Why Your Association Needs a CIO (How a Fractional CIO can Make this Affordable)

Achurch

Having strategic technology leaders on your team is imperative. They play a pivotal role in ensuring the right technologies are not only in place but also effectively leveraged to meet and exceed your goals. They create a unified technology approach to meet each department’s individual needs and the organization’s collective needs.

Project 83