Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations .

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

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How to Be Sticky: A Guide to Lasting Member Engagement

Aptify

New members are the lifeblood of associations, and you’ve likely worked your fingers to the bones to attain them. You probably have a list of tactics and costs associated with attracting new members, but what have you done specifically to retain them?

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership Blog

I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. Interesting thought, but I don’t think a new member packet on its own comes close to getting the job done. That’s where member engagement lives.

Additional Resources You Can Offer Your Members (At No Extra Cost to You!)

MembersClicks

Member resources directly equate to member value. That said, what if we told you there was a way to offer your members MORE resources at no extra cost to you? Read on for a few specific ideas to consider: member engagement member retention Small Staff Chatter

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Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. ET, and don’t forget to register (at no cost) by clicking here.

How a Thoughtful Marketing Strategy Drives Member Engagement

Associations Now

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. For example, “Is it that 20 percent of my members are doing 80 percent of my work, and I need to engage my members more broadly?”

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

25 (Cost-Effective) Ways to Thank Your Volunteers

MembersClicks

association management member engagement membership management Small Staff ChatterAs an association professional, you understand the importance of volunteers. They’re the ones that help your association function.

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Broken Association Processes Fracture Member Engagement

Smooth The Path

Three years ago a membership manager wrote a warm welcome letter for all new members to receive. This letter explained the benefits of being a member and how to get involved. Members can just hit reply. Has there been any member feedback?

Maximum Member Engagement SOLVES EVERYTHING

Tom Morrison

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.

The High-Cost Solution Association Fallacy

Smooth The Path

Free or low-cost solutions are not always bad. At the same time, high-cost solutions are not always good. In some cases, low-cost solutions work just as well as high-cost solutions, and this is good news for cash-strapped associations.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? How do members perceive value and rate their overall membership experience?

The Science behind the Theory of Member Engagement | Experts in.

Experts in Membership Marketing

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles.

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Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members.

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Five Tech Tools that Every Association Needs to Be a Leader in Their Industry

Socious

Innovative association professionals understand the importance of keeping an eye on technology because ultimately it is a cost-effective way to streamline daily operations and keep members engaged. Association Management Member Engagement Membership Database Association Trends

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. Resource: How Engagement Tools Improve Association Event Management.

4 Ways to Use Events + Conferences to Increase Online Community Engagement

Higher Logic

It can also boost community engagement. This is great news for association members or customers who are looking to network with people in your organization, their peers, and other experts, as live events can deliver a lot of enthusiasm for a cause, company, or product.

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile event apps can be integrated with an online community platform to drive engagement prior to and following an event.

39 Online Community Stats You Should Know in 2019

Higher Logic

The online community stats are broken down into these categories: Benefits of Community for Community Members. Benefits of Community for Community Members. 63% of communities empower members frequently or all of the time, in the following ways: Asking questions (76%).

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Supporters, members, and donors are the lifeblood of your organization or association. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! Committees and other member-managed groups.

Data Driven Innovation

Potomac Core

According to the Conference Board , corporate profitability may face headwinds resulting from higher costs as “the business cycle matures.” More importantly, the data can uncover new engagement opportunities that increase your association’s productivity and profitability.

Association Supply Chain Advocacy

Potomac Core

Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own. This could be the dawn of Member Engagement 3.0.

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4 talking points to justify membership management software

YourMembership Blog

With the right technology, you can keep track of member activities and assess critical metrics to know when your member engagement practices gain traction and increase membership. You must communicate how to balance the cost of doing nothing. Membership & Marketing Member EngagementAre your strategies limited by your technology?

Post Brexit Associations

Potomac Core

. The Brexit vote in the United Kingdom along with modest and subdued global economic growth will continue to affect corporate decisions on external costs not related to top line growth and operating performance. These reorganizations also have: Highly engaged and strategic boards.

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AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

A flat line in the association’s core group of active members was even starting a bit of a downturn. This steady decrease in membership renewals gave rise to a growing number of lapsed members. By 2015, the organization had over 18,000 lapsed members within a 24-month period.

4 Steps to Create Your Omnichannel Engagement Strategy

Higher Logic

And it comes down to making members feel like regulars in a quickly-evolving digital world. Norms are changing, and members expect the same thing, a personalized experience, from you too. What's the best way to create that personal encounter for members? Segment members.

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. If not, Members will vote with their feet and go somewhere else.

Google Remarketing: 6 Tips for Advertising Success

Higher Logic

When remarketing is done successfully, you can re-engage prospects that dropped off, transforming them into leads and converting them based on behavioral actions. Think about your segments and personas of potential customers or members. If your ad receives 2 clicks, one costing $0.20

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Private Equity Hires Associations, Private Equity Fires Associations

Potomac Core

Two Steps to Engage Private Equity Owners. They also create understanding (as well as business to business opportunities) for promoting dialogue between Private Equity owed companies and other members of the Association.

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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? You have more engagement with your customers/members. You can try to engage your customers or members, but everyone else is also there.

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5 Ways You Know It’s Time to Grow Your Community Management Team

Higher Logic

Too early, and you’re shouldering additional cost before it’s warranted. Too late, and you risk overwhelming your employees and dropping the ball on important projects, including delivering value and engaging your audience. Supportive board members.

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Virtual events engage and grow value for association members.

YourMembership Blog

Online events are an efficient way to serve your members, career center users and niche industry, while generating revenue. Virtual events effectively grow your association’s value to members.

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Advocacy Drives Business Outcomes

Potomac Core

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. Engaging the Board on External Issues.

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Breakthrough Associations

Potomac Core

The constant stream of information reminds association executives just how complex the world has become for your members. How can your organization utilize its strategic planning process to help your members in new and different ways that increase your association’s relevance ?

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