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How to Improve Your Organization’s Member Experience: 14 Tips for Events, Engagement & Beyond

EventMobi: Association Events

Excitement, pride, gratitude—all of these emotions can stem from a positive member experience! So how do you improve your member experience? Member experience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does Member Experience Matter?

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Tiny Kindnesses to Improve Our Member Experience

Smooth The Path

Somebody at the TSA figured out how to transform a potentially terrifying experience for little kids into an adventure of intrigue and excitement. And those stickers only cost the TSA a few cents each. What bits of your member experience feel like drudgery for members? Related: Hearing every member’s voice.

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Broken Association Processes Fracture Member Engagement

Smooth The Path

About four months ago, the membership manager decided to forgo the cost of the mailed letter and converted the letter to an email. Conducting a regularly scheduled process audit can help close gaps in member experience, gaps that we accidentally create over time. The high-cost solution association fallacy.

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The High-Cost Solution Association Fallacy

Smooth The Path

Free or low-cost solutions are not always bad. At the same time, high-cost solutions are not always good. In some cases, low-cost solutions work just as well as high-cost solutions, and this is good news for cash-strapped associations. Delivering super low cost but exceptional member experiences.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

While we’ve already shown you how you can use member engagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for member engagement data is to bring more money in to your association.

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Make Newbies Feel Welcome!

Association Success

Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience? Nerve wracking for most!