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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” Are you curious to learn more?

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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Hear about 20+ helpful freemium, low-cost, and game-changing solutions out there to make your job easier—tools that can automate your workday and make connecting online easier. Tue 5/7 at 1 p.m.

Tucson 262
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Many Organizations Accidentally Ignore New Members

Smooth The Path

Surprised by the high price of registration and my estimated travel cost, I pressed delete. I had a half hour before my next meeting, and I spent the time browsing the association’s website looking at their events, research reports, and online community. How many emails will new members get? When will they get them?

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Association Brain Food Weekly: 7.9.21

Reid All About it

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

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Do Members Like Association Renewal Notices?

Smooth The Path

Yes, many of the association’s loyal members like receiving renewal notices because they serve as an essential reminder to renew. Over the years these members received more value than the cost of their membership and they had wonderful experiences because of the association.

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From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : What’s the best way to figure out what members need?

Ohio 60
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Why Just One Kind of Member Research Isn’t Enough

Associations Now

Job one was getting foundational data about CFMA’s members into useful reports—demographics, company size and type, and retention rates among different member segments—most of which he built himself. The moment new members understand the value of the association is the association’s value trigger point.”