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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Hear about 20+ helpful freemium, low-cost, and game-changing solutions out there to make your job easier—tools that can automate your workday and make connecting online easier. Tue 5/7 at 1 p.m.

Tucson 262
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Many Organizations Accidentally Ignore New Members

Smooth The Path

Surprised by the high price of registration and my estimated travel cost, I pressed delete. I had a half hour before my next meeting, and I spent the time browsing the association’s website looking at their events, research reports, and online community. As you can probably imagine, neither inspired me to renew.

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Do Members Like Association Renewal Notices?

Smooth The Path

Yes, many of the association’s loyal members like receiving renewal notices because they serve as an essential reminder to renew. Over the years these members received more value than the cost of their membership and they had wonderful experiences because of the association.

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Daily Buzz: Event Registration’s New Frontier

Associations Now

A learning management system, or LMS, can be fundamental to members’ professional development—but finding the software that fits within your organization can be challenging. Colleen Bottorff from the MemberClicks blog says a streamlined member experience should be your number-one priority. Another LMS requirement?

LMS 69
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Association Brain Food Weekly: 7.9.21

Reid All About it

Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. CAE credits. More info/register. Transactions Corp.

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Our Point of View is Not Our Members’ Point of View

Smooth The Path

After all, look at the value and the comparative costs of membership for associations like ours. Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. We may think membership is a great value.

Price 74
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Why Just One Kind of Member Research Isn’t Enough

Associations Now

Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment. Please share your experience in the comments.