September 2013 Newsletter

YourMembership Blog

What is the real cost of waiting? What’s the cost of inaction? The post September 2013 Newsletter appeared first on Newsletter Archives Another few months of trying to manage multiple databases and wondering whether you have the most up-to-date member list? An unknown number of prospective members who pass your association by simply because your website looks dated and isn’t user friendly? Another board meeting [.] ( Read more. )

Generate Revenue from Email Newsletters


As a representative of industries and vertical markets, your email newsletter is a connection point to facilitate the exchange of important information for your community. The immediate way to gain revenue is to sell digital sponsorships within your newsletter.

Newsletter Update

Moving through the Association World

It has been a lot of hard work but it looks like the TMG Connection Newsletter is very close to launching. I ended up taking the newsletter in a different direction, continuing with the HTML format, which I am using MailChimp to create. I also created a blog to serve as the newsletter website, I also created a subscribe form for anyone interested in receiving the newsletter.

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Newsletter Distribution. How tight should you control your associations newsletter distribution? Newsletter Distribution.

18 tips for negotiating with speakers

Aaron Wolowiec

Following are some examples of activities an organization may request or require of its professional speakers: write a newsletter/magazine article or be interviewed; write a post for the organization’s or meeting’s blog; participate in other elements of the meeting; participate in a pre-meeting online conversation; record a promotional video; or present/facilitate a pre- or post-meeting webinar.

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Readers Say Virtual Attendees Should Pay Fair Share to Access Conferences

Association Adviser

Chart represents consolidated responses from recent newsletters and Dan Stevens, president of WorkerBee.TV , recommends “pricing at market” by factoring in the total cost of attending the event (registration, hotel, travel, etc.), Polls conferences content cost event registration video virtual attendees

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A Guide to the Association Market in China ?


The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Web-based products like e-newsletters, webinars, social and networking platforms (Twitter, Facebook), mobile channels, or other cyber-related activities work well.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

In one of my volunteer roles, I contribute content for a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. If youre interested in trying this approach, two free or low-cost online software options are IdeaScale and Skild. Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas. custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community.

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Cost of Wrong Strategy. (8). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Let’s get ‘appy and talk about how organizations can cost-effectively enable staff, attendees, speakers, and sponsors to connect and provide feedback during a conference or other event. Publish an event blog or newsletter.

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

MSCPA’s daily digests and weekly community e-newsletter are popular with both lurkers and active contributors. All 11,000 members receive the weekly e-newsletter, where MSCPA sells advertising space. Revenue from ads more than covered its community licensing costs for the year.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Maybe some of your members don’t have much time to stay engaged; a podcast newsletter to listen to on the way to work is the perfect solution. Announce the session on your (print and/or audio) newsletter a week or two in advance.

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. Cost of Wrong Strategy. (8). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Speaking Engagements.

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Digital Transformation Stalls Without Strong Leadership

Associations Now

While technology has the power to reshape processes and drive down costs, many digital transformation strategies lack the C-level support needed to succeed. A recent survey spells out challenges that leaders need to overcome to bring about change within their organizations.

How to Analyze Your Association’s Survey Data Without Losing Your Mind


If you don’t do it right and miss a step, you could end up with data that sends you down the wrong path – costing you a lot of time, money, and brand damage. The percentage of members who love your email newsletter may different by age, for example.

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. I’m always amazed how many professional associations do great things and then forget to tell anyone about it.

Building Community With $1.50 Beer

Associations Now

After that, the cost goes back to normal. If cheap beer isn’t quite your style, here are some other ideas to create this at your event: A reverse registration fee structure —the more people who register, the less it costs. How to achieve the next level of engagement at your event.

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4 Email Marketing Tips Worth Embracing

Associations Now

The rise of email hasn’t just been a shot in the arm for marketing tactics like the ever-present drip campaign , but it’s also been a big win for editorial newsletters that are often driven by individual voices.

Turn Your Community into a Content Marketing Engine

Higher Logic

Content marketing costs 62% less than traditional marketing and generates three times as many leads, according to. Reduce costs. Newsletters. Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down.

17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

Data from our 2018 State of Marketing Automation: Association Benchmark Report indicates that email marketing/marketing automation is still one of the most highly used, cost-effective, simple ways for associations to drive revenue and engage members and prospects.

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Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

This leads to the mentality that you need to hire an agency, and that the costs will be too high to actually implement. Use your social channels, newsletter, and email marketing.

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What to include in your membership marketing plan

Optimist Consulting

Non-member e-newsletter remain a good recruitment tool, you can repurpose content from your main e-newsletters but include more promotional messages. Who will deliver the plan and what will it cost? .

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Manage email newsletter subscriptions. Our eBook 9 Low-Cost Member Engagement Strategies for Associations might be right up your alley.

From Owning the Publication to Owning the Idea


What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs?

Techsoup Canada: Technology for nonprofits and charities


As you can imagine, the cost savings can become quite significant, especially if you’re purchasing software for your entire team. We write blog posts, share resources on social media and through our monthly newsletter, and host monthly webinars with experts who share insight into relevant issues, programs, and trends. Don’t forget to sign up for our newsletter and to find us on social media. As an association, technology can be a tremendous asset in achieving your mission.

Membership Marketing on a Shoestring

Thanks For Playing

Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. Retention is even more important than recruitment – it’s a much lower cost, higher value transaction.

Four Reasons Your Marketing Team Needs Community

Higher Logic

These insights will help you develop a better product and reduce support costs through members helping each other on the community. Could your marketing department benefit from your organization’s community?

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Community Empowers Brand Ambassadors

Higher Logic

You may have heard of theSkimm -- it’s a daily newsletter geared towards fast paced women who needed to stay on top of world events. Their growth and loyalty are particularly impressive feats since the newsletter is only a few years old.

Print is Alive and Kicking

Association Adviser

For the first time, printed member newsletters and show guides appeared in the Top 10 preferred communication channels in the Communications Benchmarking Survey. While there are printing costs to consider, the value of print to your members could outweigh those costs. Newsletter.

The Hottest Event Trends for 2029

Associations Now

And you can set up a conference code where you cover a portion of the cost. Using ideas for the future to improve our events today. By Beth Surmont CAE, CMP. A search for “event trends 2019” brings up more than 657,000,000 results. We’ve got 2019 handled; let’s talk about 2029 instead.

Interview with an Expert: Emilio Arocho, Director of Technology and Digital Strategy at FDLI

Blue Sky eLearn

I also think associations will increasingly adopt an internal culture of continuous improvement and iteration, with big technology projects not being so loaded with heavy implementation and integration costs at their outset. Maybe you want to try running an entirely virtual event for the first time, or maybe you want to A/B test a bold change to your member newsletter.

Lunchtime Links: The Silver Lining in Employee Turnover

Associations Now

Also: what to do when your newsletter can’t keep up with the news. Turnover cost: Association executives pride themselves on hiring and keeping good employees—and they should. And it costs money. Why losing employees isn’t always such a bad thing.

Quick Photo Effects and Picture Frames

Wild Apricot

A nonprofit blog or newsletter that’s illustrated only with traditional “news release” photos can get a bit dull after a while – except maybe for the folks in the photographs! There are lots of free and low-cost image editing tools , but for a really quick way to add a special effect or picture frame to your online images, try Tuxpi.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. Would you build your house on rented land? Or move all your belongings into a hotel room?

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Best Benefit Ever: Always Be Prepared

Associations Now

And, for every dollar an insurance company spends on these claims, fire departments will have an additional $4 in hidden costs,” the website for the classes states.

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The Paperless Association

Association Management

As for newsletters and surveys, they are usually all electronic too. Haven’t figure out cost-effective replacements for these yet, but there will be some. Decades after some unnamed publicist coined the term “the paperless office,” paperless association operations are at hand.

Five reasons why membership is killing association business models: Part I

Principled Innovation

As a result, most associations tend to offer only “pay-to-play” membership relationships, even though current and future stakeholders often have free or low-cost access to a variety of “good enough” and superior alternatives for building networks, retrieving information and pursuing learning. ’s new Serious Questions electronic newsletter! Membership is perhaps the most sacred tenet in all of association orthodoxy.

Association Events Can Learn from Amazon’s Disruption Model

Associations Now

I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market. Association events are poised for change. Are we able to head off the competition (even outsiders) before they catch us off guard?

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Survey Looks at Top Challenges And Trends Among Meeting Planners

Associations Now

Planners also reported that advertising, destination e-newsletters, and online webinars were the least effective ways to market a destination. More than half of meeting planners reported that cost was the top criteria when it came to influencing a final decision on a location.

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5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

This can be the case even if there’s minimal cost - anything that seems “risky” can get pushback. This allows you the flexibility to create a consistent look and feel that is true to your brand and build a great library while not worrying about the cost of using an outside agency.