September 2013 Newsletter

YourMembership Blog

What is the real cost of waiting? What’s the cost of inaction? The post September 2013 Newsletter appeared first on YourMembership.com. Newsletter Archives Another few months of trying to manage multiple databases and wondering whether you have the most up-to-date member list? An unknown number of prospective members who pass your association by simply because your website looks dated and isn’t user friendly? Another board meeting [.] ( Read more. )

Newsletter Update

Moving through the Association World

It has been a lot of hard work but it looks like the TMG Connection Newsletter is very close to launching. I ended up taking the newsletter in a different direction, continuing with the HTML format, which I am using MailChimp to create. I also created a blog to serve as the newsletter website, www.tmgconnection.com. I also created a subscribe form for anyone interested in receiving the newsletter.

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Is Your Association Providing a Quality Digital Experience?

Protech

Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . By Brian Smith – Communications Specialist.

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18 tips for negotiating with speakers

Aaron Wolowiec

Following are some examples of activities an organization may request or require of its professional speakers: write a newsletter/magazine article or be interviewed; write a post for the organization’s or meeting’s blog; participate in other elements of the meeting; participate in a pre-meeting online conversation; record a promotional video; or present/facilitate a pre- or post-meeting webinar.

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Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Newsletter Distribution. How tight should you control your associations newsletter distribution? Newsletter Distribution.

Readers Say Virtual Attendees Should Pay Fair Share to Access Conferences

Association Adviser

Chart represents consolidated responses from recent newsletters and AssociationAdviser.com. Dan Stevens, president of WorkerBee.TV , recommends “pricing at market” by factoring in the total cost of attending the event (registration, hotel, travel, etc.), Polls conferences content cost event registration video virtual attendees

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Email Newsletter.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

In one of my volunteer roles, I contribute content for a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. If youre interested in trying this approach, two free or low-cost online software options are IdeaScale and Skild. Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas. custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community.

Bold idea? This association got rid of its annual conference

Association Success

But big ideas cost money, and that was something Bridges didn’t have: The organization hasn’t raised membership dues since the 1980s — while just $52 per year, that can go a long way in a state worker’s budget — and he’s determined to start raising them anytime soon. .

The Humble E-Mail: An Appreciation

Guilt by Association

They rhapsodized over its near-zero costs. I ponder the e-mail this week because our organization just installed and launched a new e-mail marketing and newsletter platform, integrated with our association management system. Tagged: e-mail marketing, e-mail newsletters.

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Here’s a big idea: Innovation can be small

Association Success

While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want? Let’s make a bet.

Building Buy-In for an Online Community at Your Association

Higher Logic

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Difficulty justifying membership costs with any significant ROI (27%).

Survey: 9 of 10 Association Professionals Say They Aren’t Using Artificial Intelligence

Protech

During the webinar, Protech Marketing Director Liz Palm shared an example of a collaboration between ASAE and rasa.io, in which the pair came together to use AI to power ASAE’s Associations Now Daily News email newsletter for more than 50,000 people. . “So

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Cost of Wrong Strategy. (8). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

MSCPA’s daily digests and weekly community e-newsletter are popular with both lurkers and active contributors. All 11,000 members receive the weekly e-newsletter, where MSCPA sells advertising space. Revenue from ads more than covered its community licensing costs for the year.

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Let’s get ‘appy and talk about how organizations can cost-effectively enable staff, attendees, speakers, and sponsors to connect and provide feedback during a conference or other event. Publish an event blog or newsletter.

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. Cost of Wrong Strategy. (8). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Speaking Engagements.

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Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Maybe some of your members don’t have much time to stay engaged; a podcast newsletter to listen to on the way to work is the perfect solution. Announce the session on your (print and/or audio) newsletter a week or two in advance.

Quick Photo Effects and Picture Frames

Wild Apricot

A nonprofit blog or newsletter that’s illustrated only with traditional “news release” photos can get a bit dull after a while – except maybe for the folks in the photographs! There are lots of free and low-cost image editing tools , but for a really quick way to add a special effect or picture frame to your online images, try Tuxpi.

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

If you don’t do it right and miss a step, you could end up with data that sends you down the wrong path – costing you a lot of time, money, and brand damage. The percentage of members who love your email newsletter may different by age, for example.

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Membership Marketing on a Shoestring

Thanks For Playing

Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. Retention is even more important than recruitment – it’s a much lower cost, higher value transaction.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. I’m always amazed how many professional associations do great things and then forget to tell anyone about it.

Daily Buzz: Struggling Chapter Leadership? Help Them Out

Associations Now

Garrity suggests providing existing and emerging chapter leaders with training resources such as online courses, in-person leadership training sessions, and weekly or biweekly leadership newsletters. What to do when you encounter a chapter in turmoil.

7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

Improve (decrease) support costs by 32.9% Traditionally, companies sent monthly newsletters full of tips and offered advice to customers at tradeshows or customer events.

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Digital Transformation Stalls Without Strong Leadership

Associations Now

While technology has the power to reshape processes and drive down costs, many digital transformation strategies lack the C-level support needed to succeed. A recent survey spells out challenges that leaders need to overcome to bring about change within their organizations.

17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

Data from our 2018 State of Marketing Automation: Association Benchmark Report indicates that email marketing/marketing automation is still one of the most highly used, cost-effective, simple ways for associations to drive revenue and engage members and prospects.

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4 Email Marketing Tips Worth Embracing

Associations Now

The rise of email hasn’t just been a shot in the arm for marketing tactics like the ever-present drip campaign , but it’s also been a big win for editorial newsletters that are often driven by individual voices.

Print is Alive and Kicking

Association Adviser

For the first time, printed member newsletters and show guides appeared in the Top 10 preferred communication channels in the Communications Benchmarking Survey. While there are printing costs to consider, the value of print to your members could outweigh those costs. Newsletter.

Building Community With $1.50 Beer

Associations Now

After that, the cost goes back to normal. If cheap beer isn’t quite your style, here are some other ideas to create this at your event: A reverse registration fee structure —the more people who register, the less it costs. How to achieve the next level of engagement at your event.

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What to include in your membership marketing plan

Optimist Consulting

Non-member e-newsletter remain a good recruitment tool, you can repurpose content from your main e-newsletters but include more promotional messages. Who will deliver the plan and what will it cost? .

Four Reasons Your Marketing Team Needs Community

Higher Logic

These insights will help you develop a better product and reduce support costs through members helping each other on the community. Could your marketing department benefit from your organization’s community?

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3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Manage email newsletter subscriptions. Our eBook 9 Low-Cost Member Engagement Strategies for Associations might be right up your alley.

From Owning the Publication to Owning the Idea

SocialFish

What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs?

Community Empowers Brand Ambassadors

Higher Logic

You may have heard of theSkimm -- it’s a daily newsletter geared towards fast paced women who needed to stay on top of world events. Their growth and loyalty are particularly impressive feats since the newsletter is only a few years old.

Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. E-Newsletter.

Look Beyond the Renewal: The Best Sources of Non-Dues Revenue

YourMembership Blog

Newsletter and Publication Advertising. Traditional meetings are evolving into virtual, online events as organizations look to reduce travel costs and become more inclusive to members who are geographically challenged.

Techsoup Canada: Technology for nonprofits and charities

SilkStart

As you can imagine, the cost savings can become quite significant, especially if you’re purchasing software for your entire team. We write blog posts, share resources on social media and through our monthly newsletter, and host monthly webinars with experts who share insight into relevant issues, programs, and trends. Don’t forget to sign up for our newsletter and to find us on social media. As an association, technology can be a tremendous asset in achieving your mission.

Interview with an Expert: Emilio Arocho, Director of Technology and Digital Strategy at FDLI

Blue Sky eLearn

I also think associations will increasingly adopt an internal culture of continuous improvement and iteration, with big technology projects not being so loaded with heavy implementation and integration costs at their outset. Maybe you want to try running an entirely virtual event for the first time, or maybe you want to A/B test a bold change to your member newsletter.

Lunchtime Links: The Silver Lining in Employee Turnover

Associations Now

Also: what to do when your newsletter can’t keep up with the news. Turnover cost: Association executives pride themselves on hiring and keeping good employees—and they should. And it costs money. Why losing employees isn’t always such a bad thing.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. And that’s just the cost of joining. A targeted newsletter and streaming video series helps them build rapport with prospects. Make sure Millennials can afford the cost of digital badges and other early-career education. Make sure those programs have enough low-cost entry points so new members stay committed to their educational journey.