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What to Do If Your Association’s Online Course Failed

WBT Systems

You really thought you had a great idea for an online course. But when the course launched: crickets. After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed? Learn why your online course failed. Is there really a market for this course?

Course 175
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How to Validate an Online Course Idea

WBT Systems

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 160
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How to Use Webinars as Lead Generation for Your Online Courses

WBT Systems

What does it take to make a seven-figure income from online courses? Her free webinars act as lead generators for her paid online courses. Even better, free webinars lure prospective customers into the top of your marketing funnel and nudge them along that funnel toward one of your paid programs, like an online course.

Course 160
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The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. How to use content to market your educational programs.

Content 150
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Association Brain Food: 2.16.24

Reid All About it

The weekly list of free educational events and resources for the association community… Competition-beating strategies. DEI & education. Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy.

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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Gen Z education.

Revenue 210
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Tips for Marketing (Online Courses) To Your Association Members  

Forj

Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. When marketing online courses or events to members, identify the best platforms for reaching them simply by asking. Tips for Marketing to Association Members. Go off-line, too. Create a buzz.

Course 98