Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . 1 CAE credit.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . 1 CAE credit.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. You have new members. Now it’s time to get them on board.

How To 148

How To Newsletter Communications Examples 148

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

MAY 12, 2023

Learn how to use analytics to uncover education gaps you didn’t know you had, discover which course topics do better live or online, and know if learners have a positive or negative tone in course reviews. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

FEBRUARY 12, 2021

Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Email Marketing Workshop.

Revenue 370

Revenue North Carolina Industry Technology 370

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years.

Marketing 72

Marketing Cost Email Marketing Social Media 72

MemberClicks

SEPTEMBER 20, 2023

Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach. With effective software, get access to e-learning that wows your members, covering top-of-mind training and certification courses.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

JULY 8, 2016

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Are your members resistant to online events like webinars, courses, and conferences? More info/register. Thu 7/14 at 11 a.m.

Certificate 150

Certificate DC Washington Revenue 150

Reid All About it

APRIL 23, 2021

tell us what they need from us in order to learn in 2021—both what they need us to do to help them learn and what those who function as SMEs while we create courses and events need from us so they can help their fellow members get great learning. – How to Personalize 5 Must-Have Email Templates. Wed 4/28 at 11:30 a.m.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Learn How to Take Your Email Game to the Next Level. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Wed 8/2 at 12 p.m. Lunch provided.

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

OCTOBER 28, 2022

Hybrid online courses. WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. How to Conquer Changes in the Digital Marketing Space. Speaker: Mark Roysner, Esq.,

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

MARCH 31, 2017

I’ll be off the grid except for sharing photos on Facebook (of course!) Aptify shares five under-utilized member recruitment tactics. They want to be able to complete full courses, prep for board exams, and earn their certificate – all on their mobile devices. Emma’s Top Email Design Tips. A must-read.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

DECEMBER 9, 2022

On the side, cabbage, of course, sautéed with bacon (and ham, oink), red onion, red bell pepper, carrot, smoked paprika and chicken broth. Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Host: Validity.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

JULY 21, 2017

A few years ago I took an excellent online Coursera course, Modern American Poetry. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them. Learn optimization tips for subject lines and email design, why email deliverability can’t be ignored, and what email metrics are true indicators of success.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

Aptify

DECEMBER 6, 2017

The first goal of a marketing plan is to attract the attention of your different target audiences: prospective and existing members, attendees, learners, and customers. Or, the offer could be purchasing an on-demand webinar, registering for an online course, or joining your association.

Marketing 56

Marketing Content Software Process 56

Reid All About it

OCTOBER 12, 2018

Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. . – The Secret Sauce on Creating Compelling Member Journeys. 1 CAE credit. More info/register. Tue 10/16 at 3 p.m.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

OCTOBER 21, 2022

Why Authentication Matters: An Email Marketer’s Crash Course in DMARC, SPF, and DKIM. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Take a deep dive into the trends and groundbreaking innovations powering hybrid work and driving exceptional customer experiences. More info/register.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

MAY 27, 2022

Course evaluations. Most course (and conference) evaluations are pretty useless, says WBT Systems, because they measure how a learner felt about the course, not whether the course was effective. Once a pipe dream for small and mid-size associations, marketing automation is now within any organization’s reach.

Technology 41

Technology Case Study Course Education 41

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. .* – 3 Ways to Grow Your Membership in a Changing World (Membership Growth Online Summit). 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. First up, this Greek (of course) fish dish. Staffing issues.

Arlington 39

Arlington Revenue Content Team 39

Membership Marketing

JULY 12, 2013

A very simple test that many forget to do is trying different “From” lines and “Subject” lines in your email marketing to a portion of your list. The same idea applies to membership recruitment. Then send the remainder of your file with whatever “From” line or “Subject” line had the best open and click through rates.

Marketing 40

Marketing How To Sample Discount 40

Reid All About it

SEPTEMBER 10, 2021

Learn about common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement. Presenters: Higher Logic’s resident email marketing experts, Beth Arritt and Vivian Swertinski. Presenter: Tirrah Switzer, Director, Product Marketing, Your Membership. Host: Fonteva.

Content 195

Content Strategy Education Tips 195

Reid All About it

MAY 20, 2022

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.

Arlington 41

Arlington DC Project Technology 41

WBT Systems

JULY 25, 2017

They’re relatively aware of educational technology—60% have used the internet for some type of personal learning but only 23% have taken an online course. Their interest in learning is low, especially online learning— only 1% of them are aware of online educational resources and only 6% have taken an online course. Digital skills.

LMS 218

LMS Mooc Course Education 218

Reid All About it

JULY 14, 2023

Should you continue as planned or course correct? Next-Step Career Advice for Meeting Planners Join a frank discussion with a long-time recruitment and placement pro about how the employment landscape has changed for meeting planners since COVID. . – Are You in Touch with Your Data? 1 CMP credit.

Education 39

Education Price Technology Tools 39

Fonteva

SEPTEMBER 30, 2019

Associations often provide educational opportunities, courses, and events to help their members educate themselves or even grant them official certifications. Find out which of your courses have the highest attendance and which are the least popular. iMIS – Best for Member Recruitment. Email marketing.

Software 40

Software Association Management Association Software Tools 40

Reid All About it

NOVEMBER 2, 2018

But most will agree that recruitment and retention feels tougher now than ever before. Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. . – 3 Ways to Grow Your Membership in a Changing World (Membership Growth Online Summit). 1 CAE credit.

Chicago 38

Chicago DC Tools Content 38