Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Of course it does. Email Marketing vs. Marketing Automation [Explained].

Marketing 149

Marketing Video Resources Content 149

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. One of the most important AMS features— so important that it earned its own section, rather than a bullet point in the section above— is a comprehensive integrations library. Email marketing software. Make the most of integrations.

Organization 270

Organization LMS Software Social Media 270

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Elevating Engagement

MARCH 31, 2023

i.e., I am going to take that happiness course. An outcome-based member message might look like this: To make completing your annual CE requirements easier, we have developed a learning library of over 75 titles. One idea from the book I’ve been mulling over is the power of making the desired habit part of your identity.

Library 70

Library Course Examples Strategy 70

Associations Now

AUGUST 23, 2023

In addition, 80 percent said that upskilling would help them stand out in the job market. Jessup also recommends inexpensive webinars, videos, and training courses through LinkedIn Learning and Ted Talks. And if professional development isn’t a priority, employees will look for jobs at other places where they feel supported.”

Strategy 98

Strategy Library Recruiting Recruitment 98

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Members can purchase badges for individual course completions with discounts for a bulk badge purchase if they become certified in a specific learning path.

LMS 252

LMS Certificate Library Education 252

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Behind the Scenes: How We Built a Webinar Using ChatGPT Hear how the team at Cvent used ChatGPT to create a webinar that was so good, it had people lining up to attend (virtually, of course).

LMS 266

LMS Revenue Education Strategy 266

Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. Just as big cats hunt animals as large as elephants and as small as rodents, Big Cat Rescue has a constant need for volunteers and interns, donors and advocates, and of course, park visitors. Carole Baskin did.

Strategy 100

Strategy Tampa San Diego Marketing 100

Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). Rather than being administrator-led with course recommendations based on the learning business’s trajectory, each learner can control the path of their own experiences.

LMS 91

LMS Course Library Learning Management System 91

Higher Logic

MAY 1, 2020

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Ask the speakers to share additional resources in the resource library that complement their presentation. This is access and connection.

Tips 293

Tips Library Tools Communications 293

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. – More info/register. 1 CMP credit. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Forj

JUNE 15, 2021

Matt kicks off the episode with a definition of digital transformation: the process of using digital technologies to create new or modified existing business processes, culture, and customer experiences to meet the changing businesses and market requirements.

LMS 91

LMS Library Education Course 91

Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277

Revenue LMS Price Education 277

WBT Systems

NOVEMBER 28, 2017

However, you don’t have the budget to hire instructional designers to develop courses. First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Is there a segment of the market they’re not serving?

How To 202

How To LMS Video Class 202

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow. Reduce costs. Track progress.

Software 52

Software LMS Certificate Learning Management System 52

Smooth The Path

MAY 21, 2020

You are now entitled to over 22,000 articles on our website, the member rate for our two annual conferences, access to our online community, five annual research studies (at the member rate of course)… ” And the bulleted list goes on and on below the fold. You close it hoping to get back to it when you have more time.

Library 148

Library Class Survey Course 148

Disciple Media

DECEMBER 27, 2023

Content library This approach offers access to a pre-existing library of content. Product bundle This model works well if you have a range of digital products like courses, eBooks, or templates. Some platforms come with extra bells and whistles like community forums and marketing tools.

How To 36

How To Library FAQ Content 36

GrowthZone

APRIL 23, 2020

Lucidchart : Free single user account with access to Lucidchart introductory library and basic templates. Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. HUMAN RESOURCES.

Resources 158

Resources Software Video Class 158

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Gen AI, Trust, and Your Marketing Engage with essential questions that will define your relationship with GenAI. More info/register. What’s the future of trust in an AI-driven world? CAE credits.

Strategy 272

Strategy Video Technology Innovation 272

Associations Now

DECEMBER 11, 2019

Elections, of course, aren’t the only periodic process that government bodies—and, by extension, associations and nonprofits—will be focused on in 2020. Census Groups. It’s Census time—and a variety of groups will be campaigning for populations to be fully counted, as it directly affects the funding they’ll receive from the U.S. government.

Library 98

Library Maine Industry Survey 98

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved. You make what they want easily accessible.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. At Locus, Cory Doctorow says, “Of course AI is a bubble.” More info/register (ASAE Marketing Professionals Community). But the question is: what kind? More info/register. 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. Image found at the UNLV library site. Now that she’s here, you need to welcome her.

Case Study 170

Case Study Library Communications Maine 170

MemberClicks

JANUARY 18, 2024

To see what’s available, browse their library of free WordPress membership plugins. Here’s a rundown of what Thrive Apprentice includes: Features Student progress tracking and management Payment integration Comprehensive marketing tools Course customization Why Choose Thrive Apprentice? Does WordPress have a membership plugin?

Price 52

Price Membership Management Software LMS 52

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market. Of course, this kind of tool must be trustworthy and backed by a reputable company.

Tools 141

Tools Software System Library 141

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

WBT Systems

FEBRUARY 13, 2018

46 percent more likely to be first to market. Employees need time to read, watch webinars, attend events, or take online courses. Dedicate library space in the office where employees can read, find books, and gather for book club discussions. 58 percent more prepared to meet future demand. Dedicate time for learning.

How To 155

How To LMS Learning Management System Course 155

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Forj

AUGUST 12, 2021

Your team, subject matter experts (SMEs), and eLearning consultants work together to author content for your courses. But, what about the software used to bring those courses to life? Your choice in course authoring software is just as crucial as the tools you choose to deliver the content to learners.

Course 91

Course Software Authoring Tools LMS 91

Higher Logic

SEPTEMBER 21, 2017

Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume. From courses to professional tips, how-tos to behind-the-scenes tours, be creative in your approach to video. Marketing Reminders.

Social Media 189

Social Media Software Video Content 189

Aaron Wolowiec

JANUARY 31, 2016

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. In a coffee shop with lots of noise or in a quiet, library-like setting? Q: Learn: How do you learn best?

Michigan 100

Michigan Content Certificate Library 100

Higher Logic

JANUARY 24, 2017

Or, depending on the skill and your interest, you could look into free trainings or see if an organization like General Assembly has a quick course to bring you up to speed. Do you ever work at a coffee shop or the library? If people have trouble posting resources to the library, see what steps you can smooth out. Start small.

Library 120

Library Tools Team Survey 120

Associations Now

JULY 20, 2017

Thanks to outreach efforts and the work of participating institutions, an initiative from the Association of Children’s Museums and the Institute of Museum and Library Services has met key milestones and is on track to reach its second year goals. museums and cultural institutions.

Library 80

Library Massachusetts Press Release United States 80

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

SEPTEMBER 4, 2020

One of my guy’s favorite beach snacks is boiled peanuts topped with slices of pickled jalapeño, passed around to your beach buddies on a frisbee, of course. Amy Burke, Executive Director, Special Libraries Association. Bob Gilbert, President & CEO, Hospitality Sales and Marketing Association International. It’s a keeper.

Montana 322

Montana LMS Revenue Recruiting 322

WBT Systems

JUNE 26, 2018

Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. Of course, but don’t expect it to suffice for your needs without major revision. How are you positioned in your market? What are your market challenges? Who are your customers?

LMS 155

LMS How To Sample Proposal 155