Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

Recruiting 98

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Fonteva

FEBRUARY 9, 2021

Included in this genre are e-learning and online courses. Selling online courses to your association members is an effective way to provide engaging and educational experiences and opportunities. Selling online courses is more than just pulling together educational materials and handing them off to your members. Let’s begin.

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Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. They become warmer leads for membership or for bigger purchases, like a conference or online course.

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Achieve

JUNE 2, 2021

However, growing up with technology and the internet has also led millennials to have certain expectations about marketing, especially in online spaces. But in reality, when done correctly, they can be just as effective as digital marketing. . direct mail and digital marketing. direct mail campaigns. benefits of direct mail.

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Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. This is even more important than you might think.

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MemberClicks

MAY 3, 2022

Now is a great time to be thinking about new member recruitment for your association. But how exactly should you go about recruiting new members? Read on to discover 10 association membership recruitment ideas that have been proven to work. Create a Word-of-Mouth Marketing Strategy. Host a Bring-a-Friend Meeting or Event.

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Multiview

NOVEMBER 3, 2020

Membership is, of course, the literal lifeblood of an association. Over the… The post The 2020 Membership Detour: Resetting Recruitment for the Future appeared first on MultiView. After all, that’s why they’re called “membership organizations.”

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Fonteva

OCTOBER 18, 2022

To help your association’s team understand CX, why it matters, and how to get started with it, this article will provide a crash course, reviewing topics such as: What is CX? According to NPOInfo’s charitable giving statistics, 57% of associations report that word-of-mouth is their most successful method for recruiting members.

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Associations Now

JULY 21, 2017

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members. It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. How to hack it? Why does it work?

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MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

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Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way. Does this sound familiar?

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Association Analytics

SEPTEMBER 27, 2023

By using analytics, they realize that most of their online course engagement happens in the evenings. These could be member retention, recruitment, products & services and event registrations. The event team might be eyeing a better registration system, while marketing focuses on a new email tool.

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YourMembership

MAY 15, 2012

But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. Assume nothing. Hearsay can only go so far.

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Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

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Eric Lanke

JULY 30, 2018

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. Why, I wondered had he not yet decided to become a member?

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Nimble AMS

DECEMBER 11, 2022

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. A crash course in Gen Z for associations. Five things you need to know when recruiting Gen Z members.

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Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> This is not an assistive technology convention. 1 CAE credit.

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Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Gen Z education. Sponsorship.

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WBT Systems

MAY 22, 2018

But how do you get people to make that first investment of time and money into one of your online courses? Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. Your free sample will do the selling for you. New members.

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Associations Now

JUNE 21, 2019

According to the research firm Gartner, a competitive market for new hires is leading employers to pay even more than prospective workers are seeking—which encourages current employees to start looking elsewhere. The solution, of course, is better retention, which is an area where organizations already struggle.

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Membership Marketing

JANUARY 6, 2021

The opportunity to participate in the 2021 Membership Marketing Benchmarking Report is now available. Your voice helps gain insights about recruiting, engaging, and retaining members during the pandemic. Of course, I will report many of the findings from our research here. If not, you can use this link to fill out the survey.

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Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

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Associations Now

AUGUST 23, 2023

Recruitment and retention remain top-of-mind concerns for employers in 2023. In addition, 80 percent said that upskilling would help them stand out in the job market. Jessup also recommends inexpensive webinars, videos, and training courses through LinkedIn Learning and Ted Talks.

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Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

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Reid All About it

SEPTEMBER 1, 2023

But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Who has the time to learn? Answer: we all do. Workplace culture. Membership trends.

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Associations Now

AUGUST 31, 2016

And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages. Of course, many associations (and likely most of our readers here at Associations Now ) aren’t starting from scratch. Barkan suggests that they do, particularly in regard to market outreach and lead generation.

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Blue Sky eLearn

OCTOBER 19, 2020

If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether! Which learning opportunities and online courses are your members signing up for? . Event attendance. Pivoting to a virtual event.

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Reid All About it

JANUARY 22, 2021

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Julie Frey, APR, CPRC. Expand your network.

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Reid All About it

DECEMBER 15, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. He saw the idea in action at the Social Media Market World conference. Board responsibilities. Gen Z and subscriptions. CAE credits.

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Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

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Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report. When understood, lifetime value makes a powerful case for investing more aggressively in membership marketing efforts.

Marketing 75

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Association Adviser

OCTOBER 25, 2017

Brianna Martin is a corporate marketing specialist for Naylor Association Solutions. The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association? What are these obstacles? Association Adviser Webinar Series. Wednesday, December 6. EST. About The Author.

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