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A Better Alignment of Membership and Certification

Associations Now

For one association’s new two-tier membership offer, the deciding factor between the two options is a member’s desired engagement with one primary activity: certification. “New Membership Structure Press Release” is a very niche genre. In APICS’ case, the focus is clear: certification.

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New Navigation Tools Boost Attendee Experience

Associations Now

And as an added bonus, these navigation tools will also allow your association to collect data that will help you better serve members and attendees in the future. We think the association could recuperate its costs at the very least, and quite possibly add positive revenue. Let us know in the comments.

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Association Brain Food Weekly: 6.8.18

Reid All About it

How Your Organization Can Use AI to Increase Member Engagement Right Now. Associations excel at engaging members deeply over the course of two or three days, once a year, hosting meetings and providing extensive educational programming. Content as Engagement: How to Make Your Website Insanely Relatable.