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2018 eLearning Predictions: Updated Hype Curve

Web Courseworks

Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit. Less abstractly, the CE business of non-profit associations is threatened by for-profit CE providers that undercut the associations’ prices. It’s a great attractor for learning experiences at conferences and multi-day live courses. All the MOOCs out there.

SCD Group: 5 Articles on Association Meetings & Education

SCD Group

Education (whether conferences, seminars or webinars) represents a key component – and major revenue source – of most associations. College may never be the same By Mary Beth Marklein, USA TODAY Massive Open Online Courses --MOOCs, for short. And MOOCs already have attracted the interest of some employers, paving the way for a potential revenue source. COURSE BUILDER in Google’s own words is: [.] Pages. About. Contact. Causeaholic.

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Association Brain Food Weekly: 7.21.17

Reid All About it

A few years ago I took an excellent online Coursera course, Modern American Poetry. LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Banner ads, custom push notifications, leveraging data and insights to identify hot leads for sponsors—the opportunities to generate revenue through event app sponsorships are endless.

Smithsonian Dives Deeper Into Online Learning. What Now for Associations?

Associations Now

As I was reading The Washington Post online earlier this week, I came across this headline: “ Smithsonian Makes Deal to Offer Online Courses.” Of course, it piqued my interest being that it falls under the umbrella of topics I cover in this blog. Here are some more details about the Smithsonian’s courses: At least 12 multimedia lectures will be developed over the next 10 years, all based on a licensing agreement with education group The Great Courses.

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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. Besides other associations, you now have online professional platforms like LinkedIn (now owned by Microsoft) and Udacity to worry about, plus all the MOOCs like Coursera and EdX. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

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