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Accessible, Affordable: The Strategy Behind One Group’s Online Learning Efforts

Associations Now

The offering will be free to (ISC)²’s members and associates, according to an association press release. The post Accessible, Affordable: The Strategy Behind One Group’s Online Learning Efforts appeared first on Associations Now.

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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

It can feel a bit nerve-wracking, of course. A guide from the marketing platform HubSpot suggests a variety of steps for building out your messaging for the first time, including creating mock press releases and workshopping it internally. Have a post-launch strategy. Here are a few ideas to get going.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. It’s more than a photo. It’s more than words. time duration) and conversions. Then, a N.J.

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Over the course of a year, these numbers add up, and they make a compelling case for membership renewal. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. 4. Plan ahead with your social strategy.

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Creating an Event Communication Plan

MemberClicks

These might include email, social media, event apps, websites, press releases, and signage. They’re already registered of course, but definitely consider it, if the messaging will give them more reason to be excited! Of course, you’ll want to thank your attendees for spending their time (and, probably, money) with you!

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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy? Other Links of Note.

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Building an Association Crisis Communications Webpage

GrowthZone

Forward-thinking is critical for making important decisions that will influence the course of events. Links to press releases. Either commit to a long-term update strategy or unpublish the page. Determining the how or why of an occurrence typically isn’t the top priority. There’s time for that later. INFORMATION.