Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Consider these models to price your eLearning right.

Price 172

Your 2020 guide to setting pricing for your association’s educational content

YourMembership Blog

Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership.

Price 200

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Make small adjustments when it comes to pricing. Offer different pricing based on member segments. . Get creative with pricing. . PYOP – Pick Your Own Price! Allows people to choose their own price, switching the power structure and asking people what something is worth to them rather than you telling them what it costs.

Price 45

How’s Your Pricing Strategy?

Associations Now

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. Except, perhaps, that you should be more confident about experimenting with pricing than you perhaps have been. One is that the lack of a coherent pricing strategy risks alienating members.

Price 58

Pilot Online Training Course on Rapid Culture Change

Jamie Notter

Culture change can be a marathon, but sometimes you also need to do a few sprints to keep the momentum, and that’s the focus of this course. The next step in the development of the course is to run a PILOT, and we’re opening up the pilot course for enrollments this week. To learn more (and enroll), visit the course page.

Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks

By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. While there are numerous pricing models used in the world of eLearning and online courses today, two of the most common are subscription and one-time-fee models. One-Time-Fee should be the first pricing option for higher quality courses.

Price 40

What to Do If Your Association’s Online Course Failed

WBT Systems

You really thought you had a great idea for an online course. But when the course launched: crickets. After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed? Learn why your online course failed. Is there really a market for this course? Employers told you they need people to develop the skills taught in the course. Develop a webinar based on a portion of the course.

How to Validate an Online Course Idea

WBT Systems

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Prepare for the Course Validation Process.

Is an Email Marketing Price War on the Way?

Associations Now

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. So, rather than paying based on subscribers, you’re paying based on the number of employees using the tool, a price of $15 per month, per head, with discounts for yearly subscriptions. Microsoft can do this, of course, because of both its size and its sizable cloud resources through its Azure platform.

Price 58

Social Media Roundup: Nailing Down the Price

Associations Now

Make sure you’re pricing it according to market demand. Some advice on that in today’s Social Media Roundup: Is the Price Right? RTF @digitec : Tips for Pricing Member Education [link] #assnchat #eLearning via @digitec @nrgmunguia. “No matter how you decide to price your online learning, remember it is always easier to lower the price if sales aren’t what you thought they’d be than it is to raise prices later,” she writes.

Price 52

Game Changer: Tips For Creating A Pricing Strategy

Associations Now

Learn why setting the best price often involves more than just raising and lowering costs from pricing strategist Rafi Mohammed, who presented during an Annual Meeting Game Changer session this week. Quick example: Video streaming and rental company Netflix whose stock fell almost $200 over the course of a few months after increasing the prices of its streaming service several years ago to cover the cost of higher licensing fees.

Price 63

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Amy Porterfield , who teaches online marketing to aspiring digital entrepreneurs, is one of many digital entrepreneurs whose courses have put them in the six-figure club.

Groups Eye Ways to Take Bite Out of College Textbook Prices

Associations Now

As another school year starts, a new analysis by NBC News shows that textbook prices increased at three times the rate of inflation between January 1977 and June 2015, according to data from the Bureau of Labor Statistics (BLS)—a 1,041 percent increase, NBC says. Despite higher textbook prices, spending on student materials has actually gone down significantly since 2007, according to a a recent study by the National Association of College Stores (NACS).

Price 65

The Impact of Gas Prices on Associations and Their Members

Observations on Association Management

The Impact of Gas Prices on Associations and Their Members. Associations, like every other type of business, are feeling the impact of rising petroleum prices. The effect of high gas prices will be felt for the forseeable future. As frightening as the rapidly-escalating price of energy is, it provides us with an opportunity to think about new ways to do business. Labels: environment , gas prices , social changes. gas prices. (1).

Price 40

The One Question You Don't Want New Members Asking

YourMembership Blog

Pricing. Pricing. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company. News + Press. Customers. Technology. Management Team. Partner Programs. Corporate Responsibility. Inside YM. Careers. Contact. YourMembership.com Blog. Ideas to help you engage, empower and retain members.

Course 197

Membership Recruitment Dues Discounts: The Do’s and Do Not’s

Membership Marketing

With a steep 50% off discount, it is unlikely that the additional response will make up for the lower price. And even if it does, the members that are obtained will likely continue at a much lower rate when the full price is requested at the time of renewal. This approach allows for testing and optimization of the program over the course of the year. Dues Discount price testing Test marketing

Virtual Event Sponsorship Resources for Associations

Moery Company

OVERVIEW | DOWNLOADS | STRATEGY | DESIGN | PRICING & SALES | ADDITIONAL RESOURCES. Virtual Event Sponsorship Program Pricing and Sales There are several factors that go into pricing your virtual event sponsorship inventory.

Biggest Problem with Conflict: It Prevents Action

Jamie Notter

Yesterday I was interviewed by Michele Price on her Breakthrough Business Strategy internet radio show about our book, Humanize. I, of course, think conflict resolution training is good for everyone, but it’s my field so I’m biased. Previous post: Interview with Michelle Price on Breakthrough Business Strategies Radio. Consulting. Speaking. About. Contact. Generations. Humanize. Books: Jamie Notter. Leadership insight.right when you need it.

Price 99

6 Tips to Attract Attendees to Your Virtual Conference

Blue Sky eLearn

Offer Tiered Pricing . However, if you’re bringing your conference into a virtual format, and your conference had tiered pricing based on when you registered, why not use the same pricing model for your virtual event? You can even think about getting creative and shortening the event overall and having events 1-2 days a week over the course of a month, or events a couple of times a year instead of one large event over a few days. .

SCD Group: 5 Articles for Association Executives: Best of the Week.

SCD Group

Elephant via edudemic.com The idea of implementing mobile learning into a course or instruction may be daunting for many educators. Trillion Price Of Not Tweeting At Work By Ryan Holmes via FastCompany A new report from McKinsey Global Institute makes the business case for social media a little easier to sell. Is there a "magic" price for association membershi. Pages. About. Contact. Causeaholic. AMR Management Services. Stronger by Association.

Price 59

Practical Uses of Social Media for Association Marketing

Membership Marketing

Of course, the topic of social media came up for conversation. Social media enables you to explain yourself, to market yourself based on value rather than on price.” Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Price. (9). price testing. (5). Membership Marketing Blog.

Partnership v. Membership: ROI

Spark Consulting

The association provides tremendous value, of course, so if you clearly demonstrate to the members what an incredible value membership in your association is – members get a HUGE list of stuff that would cost MANY, MANY dollars for the low-low price of [whatever your dues cost], they’ll come flooding in.

Cost 150

5 Ideas for New Digital Revenue Streams

Blue Sky eLearn

This could also allow for some more flexible pricing (for example, paying per session instead of for the entire conference) which may allow more people to attend and increase your overall revenue at the end of the day. . Create content specifically for on-demand courses. How Do I Price It? . We’ve received this question so many times throughout the years we wrote a blog post about 10 Strategies for Pricing eLearn ing Content.

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses. Group pricing – allowing you to differentiate pricing between members and non-members, attendees and non-attendees, any other group(s) of people you define. How vital is non-dues revenue for your association? For many, it is quite substantial.

Looking For a Virtual Events Partner? Be Sure To Ask These 10 Questions

Blue Sky eLearn

How do you price your virtual events? There is a wide variance in how virtual events are priced. If pricing is based on attendance, be sure that pricing is in broad bands of users, so that you do not unnecessarily get saddled with high overage fees. You may not yet have a solid sense of what attendance will be at your virtual events, so having pricing that is flexible is very important. Can we use the platform for other courses or webinars?

LMS 186

Association Law Blog: Associations and Contracts for Meetings and.

Association Law

Over the course of the next 18 to 24 months we believe meetings and events will continue to be impacted by the state of the economy, changing attendee expectations and what appears to be a permanent trend of booking outside the block. Food and Beverage – There should be an understanding that the F&B pricing quoted during negotiation of the contract should not be raised. skip to main | skip to sidebar.

CA 46

The Correlation of Social Media Usage and Membership Growth

Membership Marketing

I will be sharing some of them on this blog, but of course the full report will go to the 405 associations who participated in the research. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Price. (9). price testing. (5). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

Is pricing too low? Online educational courses and webinars , as well as in-person professional development classes. Set Prices Carefully. Price is often the number one question people have when buying a product or evaluating a sponsorship offer. Set your prices deliberately, based on the perceived value of each package. Offer a range of pricing and commitment choices to give sponsors choices. Use that to guide your own prices.

Membership Q&A: When Should I Ask Them to Join?

Spark Consulting

Maybe it was particular offers (“if someone takes our free mini-course on the latest regulatory changes in our industry, she’s ready to join”). What is the ideal time to ask a prospect to join? This is actually two questions: When in the cycle of relationship should I invite a prospect to join? When in the cycle of the year should I invite a prospect to join? Relationship. The glib answer is: “When she’s ready to say yes.”

Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses. Group pricing – allowing you to differentiate pricing between members and non-members, attendees and non-attendees, any other group(s) of people you define. How vital is non-dues revenue for your association? For many, it is quite substantial.

How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

What kind of pricing should we use for our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Send a survey afterward and include a question asking if they’d like to receive more information on additional courses and content related to the webinar – then send that information their way!

How To 163

Need new ideas for attracting members? Follow this 7-step framework for success

Association Success

Of course, not every member will fit the same mold. Pricing with multiple tiers. When it comes to pricing, there’s no reason to limit your organization to a single tier.

Price 110

4 Considerations for Your Virtual Event

Blue Sky eLearn

Or a 1-day conference into individual webinars over a couple of weeks or even the course of the year. For a higher price, allows those session sponsors to continue being the sponsor of the on-demand session, allowing them visibility throughout the year . Whether your event is next week, next month, or later this year, you’re probably starting to think about virtual options. It can certainly be overwhelming, so we’ve broken things down to get you started. .

Video 139

Association Brain Food Weekly: 10.16.20

Reid All About it

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about.

Best Practices for Monetizing eLearning Content

Fonteva

If you’re offering anything for continuing education credit, certificates or certifications are the first things we would recommend putting a price tag on. Here are some ideas to get started: Develop and sell courses. These can be courses created in-house or with an instructional designer, or developed from content that’s currently available. Whether part of courses or not, virtual events have become increasingly popular throughout the years.

LMS 50

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Send a survey afterward and include a question asking if they’d like to receive more information on additional courses and content related to the webinar topic – then follow up promptly and send that information their way. Also, include a link (or links) to other related content and courses.

7 Deadly Sins of Professional Association Training Programs

Association Management

They’re priced wrong. Pricing should have some relationship to the market. For example, what are the prices of competitive programs? Often, the pricing strategy seems to be, “$199 sounds like a good number…”. Remember in college when you could check out the course description and syllabus before you decided to take a course? The world is filled with bad training programs. I see them all the time in my inbox.

Price 154

Kindle Version of When Millennials Take Over is Live

Jamie Notter

UPDATE: Before you order the Kindle version, wait until next week, because we''re thinking about offering a drastically reduced price leading up to the release. Book update: the Kindle version of When Millennials Take Over is now available for pre-order (and so is the hard copy , of course). More details coming. If ebooks are your thing, be aware that Amazon is the ONLY place you’ll be able to get our book for the first year.

Why Data Analytics is Important and How to Budget Accurately

Higher Logic

Budget is a major consideration, of course, and you’ll want to plan accurately. Depending on how the platform is hosted , the price structure will either be a lower subscription fee or a high upfront licensing fee. Some data analytics platforms require significant capital investment up-front, but without seeing insight along the way, it’s difficult to shift course. Account for More Than the Price Tag. Your community contains loads of member and customer data.

How To 171

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Or, depending on your mission, you could create an online course that helps educate members about important issues like health and wellness. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. Expert Tip: The best learning management systems will also help you increase non-dues revenue by selling some of your online courses or certification materials.