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3 Marketing Lessons From the Newspaper Industry

Associations Now

In a time when the industry as a whole is struggling, newspapers have been getting creative with their marketing approaches. But rather than flailing, the industry has taken to coming up with clever marketing approaches. In comments to Digiday , the paper’s vice president of global marketing, Paul Plumeri Jr.,

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Content Marketing: Just Do It!

Vanguard Tech

One of the most powerful (and in my opinion, under attended) sessions at the ASAE Annual meeting in Dallas last month was Monica Bussolati’s presentation titled " The Hottest Tool in Member Retention: Content! ". But then I realized that the first point of a content marketing strategy is to just do it !

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Attending ASAE Next Week? Don't Miss Our Social Media Contest!

YourMembership

Catch us at ASAE 2012 at Booth 439 – August 11-14 in Dallas, Texas. Smith is the Director, Inbound Marketing at YourMembership.com. Like us on Facebook and/or follow us on Twitter (doing both means 2 entries.). Post on our wall or tweet #asae2012 to @yourmembership. Five Amazon.com gift cards are up for grabs!

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2020 ASAE Virtual Annual Meeting & Exposition Breaks Event Registration Record

AssociationChat

At any rate, I think more could have been done with some creative marketing for suppliers working with ASAE and hoping to augment their investment. Next year’s ASAE Annual Meeting & Exposition will be held in Dallas, Texas, August 14-17, 2021, at the Kay Bailey Hutchinson Convention Center. Visit Dallas. Community Brands.

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Diversity Front of Mind for PGA Ahead of Big Move

Associations Now

With diversity issues long facing its membership and golf in general, the association sees opportunity for improvement as it moves to the Dallas area in the coming years. As the Dallas News notes , the association has a membership that is 91 percent white and almost 96 percent male.

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Association Brain Food Weekly: 7.31.20

Reid All About it

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

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Association Brain Food Weekly: 11.20.20

Reid All About it

We will take you through a number of strategies and technologies that can help you support your members and transform your organization, including email marketing, member portal, relationship management, online events, and remote working and digital transformation. Dennis Dalla Costa, Business Development Manager, Professional Advantage.