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Association Brain Food Weekly: 6.14.19

Reid All About it

Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. Find out how to optimize the member journey by getting a 360-degree view of members across all your data sources.

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From the Corner Office: John Graham, ASAE The Center for Association Leadership

Association Adviser

John, what is the biggest change you’ve seen on the association landscape since we talked in Dallas this time a year ago? Mobile is a game changer in the sense that it alters the way a member engages with an association. Historically, the association controlled the member experience. I’d say mobile technology.