The weekly list of free educational events and resources for the association community…
I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks.
Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications.
Conference attendee learning journey. WBT Systems explains how to help your virtual conference attendees continue their learning and networking experience. Since attendees will forget most of what they hear and lose touch with new connections, associations should provide a learning experience that goes beyond the confines of an isolated event.
Virtual conference experience. Ryan Costello at Event Farm says great content alone doesn’t make for a great virtual conference experience. He describes what attendees are truly seeking from an event—and it’s not a passive session-watching experience.
Diversity and inclusion in marcomm. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. He says real change doesn’t happen overnight, but requires a shift in culture, specifically, “recognizing a comfortable status quo and wanting to be better. A lack of diversity isn’t an indictment on your organization, but rather a symptom of that implicit bias.”
Speaker panel diversity. New research from EventMB says event speaker panels are still not diverse. Keneisha Williams, co-founder of Black In Events, and Dylan Monorchio of Event MB provide details on the findings and discuss barriers to progress.
Quick hits before we get to the list of next week’s free education:
- What not to do when planning your next virtual event. (JT Long, Smart Meetings)
- 5 unusual ways to find new inspiration for content. (KiKi L’Italien, Association Chat)
- Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. (Amanda McGowan, PRI The World)
Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.
- I found an old unopened bag of jalapeno pretzels hiding in my pantry—which is really a bookcase in my office. Since they were stale, I crushed them in the food processor and used them as a coating for pan-fried catfish—first dredging the fillets in flour and then egg. I must say, what a super idea it was.
- On the side, we had sautéed greens and roasted carrot fries, another good recipe to keep handy.
- The next night was comfort food all the way: blackened red drum with cheesy grits—and more greens.
- I was hankering for Indian food so on Sunday I pan-fried flounder per this recipe for chepa vepudu aka fish fry. Ooh, that spice paste was excellent. I served the fish with mint-cilantro chutney, a recipe from Modern Spice, an Indian cookbook by Monica Bhide.
- On the side, I made mustard greens (and kale) masala. The recipe didn’t include ingredients for the ginger-garlic paste so I used some of the fish recipe’s spice paste. So good. The leftovers have been great for breakfast in an egg fried rice type of thing.
- And to round out the meal, a fantastic chickpea salad with dried apricots and almonds. Enjoying those leftovers too.
Here are the educational events scheduled for the next two weeks. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.
Fri 9/25 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future
The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.
Host: Ed Rigsbee, CAE, president at Rigsbee Research
*All times are Eastern Daylight Savings Time unless otherwise noted.
Fri 9/25 at 12 p.m. – Meeting Executive Re-Think Tank: Lessons Learned from Hotel Openings & Restarting Live Meetings
Hear about recent face-to-face meetings held in the new environment, insight into the outcomes of those meetings, and the current legal dilemmas which we now face. We will focus on lessons learned during the re-opening phase and what we see happening in the months ahead. 1 CMP credit. More info/register (fee for non-MPI members).
Host: MPI
Presenters:
- Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
- Tyra Warner, Esq., PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia
- Melanie Clifford, Regional Director of Sales, M. Gibson Hotels
- Vito Curalli, CHA, Executive Director, International Sales and Industry Relations Hilton Worldwide Sales
- Nicole Unger, CMP, Vice President of Sales, Alliance
- Sven Boelhouwer, Freelance Event Professional, No Desk
Fri 9/25 at 1 p.m. (maybe?) – Association Chat Friday News on LinkedIn Live
Watching a replay of this last Friday brought back memories of Sweet Spot, who remembers that? KiKi covers industry news, upcoming events, people on the job hunt, and more. Follow KiKi on LinkedIn to confirm the time and get more details.
Host: KiKi L’Italien, senior consultant at Tecker International, speaker, and host of Association Chat
Fri 9/25 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)
Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.
Host: Matchbox Virtual Media
Presenters:
- Ann H. Hoover, Vice President of Programs, Association Health Law Association
- Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
- Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
- Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media
Fri 9/25 at 2 p.m. – The Ethical Dimensions of the Board’s Duty of Foresight (Foresight Fridays with Jeff De Cagna)
During this series, we will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning. 1 CAE ethics credit. More info/register.
Host: Jeff De Cagna, executive advisor for Foresight First LLC
Mon 9/28 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions
Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.
Host: Ed Rigsbee, CAE, president at Rigsbee Research
Mon 9/28 at 1 p.m. – Chatting with Agnes & Cecilia
This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.
Hosts:
- Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
- Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
Tue 9/29 at 11:30 a.m. – Monetization in Hybrid and Virtual Events
Learn about the best ways to monetize your events, no matter if they’re 100% online or in hybrid format. More info/register.
Host: Swapcard
Presenters:
- KiKi L’Italien, senior consultant at Tecker International, speaker, and host of Association Chat
- Michael Leahy, sales leader
- Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager
Tue 9/29 at 12 p.m. – Power Up Your Networking… LinkedIn and BEYOND
With the meetings/hospitality industry virtually at a standstill, and many MPI members losing their jobs, a lot of us are wondering what’s next, let alone how to pay our bills. Learn about the power of LinkedIn for building up your networking efforts. Get meaty insights on how to update your profile and use LinkedIn to make connections, as well as alternative job directions for industry people at a loss of where to start. More info/register (fee for MPI non-members).
Host: MPI
Presenter: Dawn Rasmussen, CMP, President, Pathfinder Writing and Career Services LLC
Tue 9/29 at 12 p.m. – Tips for Choosing Your Next AMS
Hear tips to understanding which AMS capabilities are right for your organization, advice on the vendor selection process—key themes and questions to ask, an overview of pricing in the AMS marketplace in 2020, and pros and cons of off-the-shelf solutions vs. flexible, configurable platforms. More info/register.
Host: Aptify
Presenters: Johanna Snider, EVP of Sales, and Grace Gardner, Sr. Marketing Manager, Aptify
Tue 9/29 at 12:30 p.m. – Meetings of Membership Minds
These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.
Host: The Business of Membership
Presenters: Dan Ratner and Scott Oser
Tue 9/29 at 12:30 p.m. – Unlocking Opportunities to Advance Virtual Sales
Hear about the sales skills needed to open up opportunities selling virtually in this new environment, and walk you through areas of adjustment for your business. Join us for tangible takeaways that you can implement right away to take your sales strategy to the next level. More info/register.
Host: Pathable
Presenter: Ciara Feely, Sales Strategist and Author
Tue 9/29 at 1 p.m. – Dynamic Meetings
Find out about approaches to create high engagement in your virtual meetings and trainings that make participants feel engaged throughout. See how to validate the learning and idea discussion in the virtual space. Learn how to cue interactions that gain greater sharing and input. More info/register.
Host: The Collaborative
Presenter: Christina Rowe, founder, The Collaborative
Tue 9/29 at 2 p.m. – Where We Stand Now: One Foot in the Pandemic and One Foot in the Recovery (Association TechTalk)
Host: Loretta DeLuca, CEO, DelCor
Guest: Chris Busky, CEO, IDSA
Tue 9/29 at 2 p.m. – How to Look, Sound, and Think Better on Video
Host: KiKi L’Italien, principal consultant at Tecker International, speaker, and host of Association Chat
Guest: Chuck Espinoza
Tue 9/29 at 2 p.m. – No Events? No Problem. Help Your Members Get Hired with Virtual Career Fairs.
Hear how to leverage (and monetize) virtual career fairs, and learn best practices around creating and hosting successful online events in a crowded marketplace. Hear about one association’s experience implementing and executing a career fairs platform, connecting employers with job seekers, and offering members a valuable career advancement benefit. 1 CAE credit. More info/register.
Host: Web Scribble
Presenters:
- Lynz Floren, LA County Bar Association
- Dawn DiLorenzo, Director of Marketing, Web Scribble
Tue 9/29 at 2 p.m. – How to Enact Change in Your Organization
The need for real diversity and inclusion is clear, but how do we make it happen? For some organizations, only small changes are needed to encapsulate the true meaning of diversity and inclusion, but for others, massive steps need to be taken. Hear about the practices Reed Exhibitions has put in place to hold the organization and its decision makers accountable to their plan. 1 CMP credit. More info/register.
Host: PCMA
Presenter: Ron Walden, Group Vice President of Strategic Partnerships and Activation, Reed Exhibitions USA
Tue 9/29 at 2 p.m. – How to Scope and Implement Virtual Event Technology
Virtual event technology is key for pulling off a virtual event, but implementing new tech is never easy. Learn the four stages of scoping and implementing virtual technology to ensure consistent data, improve the attendee experience, increase engagement, prove ROI, and build effective cross-functional teams. 1 CMP credit. More info/register.
Host: Cvent
Presenters:
- Taylor Bohn, Senior Event Technology Analyst at Cvent
- Lauren Allison, Lead of Meetings and Events at Cvent
Tue 9/29 at 3 p.m. – Simple SEO Strategies for Associations
Learn why it’s so important to make sure your educational content is optimized for search engines. Hear about the three most-overlooked SEO tactics, how to tackle them using existing resources, and real-world examples that demonstrate how these steps dramatically increase the visibility and reach of your content. More info/register.
Host: Omnipress
Presenters: Tracy Grzybowski, Director of Marketing, and Sara Peck, Digital Strategist, Omnipress
Tue 9/29 at 3 p.m. – Online Fundraising Compliance: What Nonprofits Need to Know
Online fundraising’s broader reach also brings increased registration and reporting requirements. It also brings greater scrutiny from donors, foundation funders, and corporate sponsors. Learn what your nonprofit needs to know about online fundraising compliance, including which state laws apply when you fundraise online, where your nonprofit needs to register to fundraise, two methods your nonprofit can use to achieve fundraising compliance, and how you can message compliance to grow donor trust and giving. More info/register.
Host: Nonprofit Hub
Presenter: Sharon Cody, Partnership Manager at Harbor Compliance
Tue 9/29 at 5:30 p.m. – Virtual Networking for Association Pros
Want to get new ideas for your organization? Looking for a job? Have some best practices to share? Just want to actually meet some new people in your field? We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. More info/register.
Host: Better Meetings
Facilitator: Lee Gimpel, founder, Better Meetings
Tue 9/29 at 6 p.m. – 10 Actionable Tips to Improve Website Quality & E-A-T
Learn about the role E-A-T (expertise, authoritativeness, and trustworthiness) plays (and does not play) in Google’s algorithms. Hear about the tactics and strategies that can potentially create trust issues with your website. More info/register.
Host: Orbit Media
Presenter: Lily Ray, Director of SEO at Path Interactive
Wed 9/30 at 10 a.m. – PIA Case Study, Rethinking Your Membership Plan
Hear about the journey to increase membership for the National Association of Professional Insurance Agents (PIA). Learn how they approached membership recruitment, onboarding, engagement, retention, and renewal—the full membership lifecycle—to increase membership. More info/register.
Host: Charles River CFO
Presenters:
- Dana Anaman, CAE, Senior Director of Membership & Affiliate Services at the National Association of Professional Insurance Agents
- Elizabeth Weaver Engel, CAE, Chief Strategist at Spark Consulting
Wed 9/30 at 11 a.m. – Deliver Winning Digital Event Presentations
To cut through the numerous distractions and “Zoom fatigue” many virtual attendees face, speakers and planners must up their game. Hear about simple changes to make in your visuals and delivery as well as overall ways to rethink how you are presenting your material. 1 CMP credit. More info/register.
Host: Northstar Meetings Group
Presenters:
- Matt Abrahams, Lecturer, Stanford Graduate School of Business; author of Speaking Up Without Freaking Out
- Alan Davis, Founder and designer, UltraDesign.ie
- Alex Palmer (moderator), deputy editor, Northstar Meetings Group
Wed 9/30 at 11 a.m. – How to Build a World-Class Remote Team
Learn about the foundational strategies and key tactics used to build a world-class remote culture and how your organization can do the same to adapt to a new normal. Find out how to identify and acquire talent that fits your organization, even when hiring remotely. More info/register.
Host: Association Success
Presenter: Robert Glazer, founder and CEO of Acceleration Partners
Wed 9/30 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment
You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.
Host: Ed Rigsbee, CAE, president at Rigsbee Research
Wed 9/30 at 12 p.m. – What a Difference Strategy Makes: Behind the Scenes of American Psychological Association’s 2020 Virtual
Hear from two key executives from the APA on how they strategically turned a challenge into an opportunity to bring their community together like never before. They themed each day around relevant content, particularly via general sessions, and turned networking on its ear. Exhibitors? Not this time around. Learn about what worked, what they would have changed, and how they plan to approach their 2021 event. More info/register.
Host: Velvet Chainsaw Consulting
Presenters:
- Alicia Aebersold, Chief Communications Officer @American Psychological Association
- Jodi Ashcraft, Director of Media & Event Sales @American Psychological Association
- Sarah Michel, CSP, VP, Professional Connexity @Velvet Chainsaw Consulting
Wed 9/30 at 12 p.m. – Getting C-Suite Executives to Be Professional Development Thought Leaders and Champions (PD Town Hall)
Professional development strategy development and ongoing deployment success starts with the Chief Executive, the board, and the other “C-suite” staff leaders across an association. We will share and facilitate the exchange of success stories and proven practices for enlisting C-Suite executives as PD thought leaders, as well as focus on strategies to keep C-Suite executives engaged as PD Champions. 1 CAE credit. More info/register.
Host: ASAE Professional Development Professionals Community
Facilitator: Dr. Richard Chang, CEO of Richard Chang Associates, Inc.
Wed 9/30 at 12 p.m. – Finance and Accounting: How to Budget and Plan During Uncertain Financial Times
Whether it is membership revenue, your annual meetings or any other income or expense on your financial statement every association needs to review the current situation and project where their year will end financially as well as what adjustments will need to be made to future budgets. Join our lead accountants as they share tips, tricks and best practices. More info/register.
Host: Talley Management Group
Presenters:
- Tim Bower, Director of TMG Association Solutions Consulting @Talley Management Group
- Diann Furfaro, Chief Financial Officer @Talley Management Group
- Ed Gorman, Director of Client Accounting @Talley Management Group
Wed 9/30 at 12 p.m. – New Hybrid Strategies: Producing, Streaming, and Selling Access to Live Event Content in a Post-Covid World
Hear about techniques for engaging both audiences—virtual and physical—and designing programs with global appeal. Learn about cost ramifications for catering to two audiences and tips for selling access to hybrid events while maximizing efficiencies. Gain insight as to what exhibitors and sponsors seek in the form of ROI from contributing to a hybrid event, and what options are available to the exhibitor in a hybrid world. 1 CMP credit. More info/register (fee for non-MPI members).
Host: MPI
Presenter: Bill Mott, CEO, Falcon Events
Wed 9/30 at 1 p.m. – 12 Proven Strategies to Monetize Your Association’s Content
The Coronavirus has accelerated many associations’ plans to go digital. With all the rush, don’t forget the revise, update, and maximize your monetization strategy. Learn proven tips to sell more content including: digital content and packaging strategies; strategies to demonstrate value to buyers; leveraging sponsors to drive revenue; and strategic payment options for every audience. 1 CAE credit. More info/register.
Host: Community Brands
Presenters:
- John Leh, CEO, and Lead Analyst at Talented Learning
- Tiffany Mack, Senior Marketing Manager at Community Brands
Wed 9/30 at 1 p.m. – Sustainability and Beyond: How to Create a Greener Meeting and Foster Positive Social Impact
Learn how to create more-sustainable, and socially responsible, meetings as well as track and report your efforts. 1 CMP credit. More info/register.
Host: Meetings Today
Presenter: Nancy Zavada, Founder & President, MeetGreen
Wed 9/30 at 1 p.m. – #ExpoChat on Twitter
ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.
Wed 9/30 at 2 p.m. – Expand Non-Dues Revenue Streams with SEO Content Pillars
Content Pillars are content- and keyword-dense website pages that amplify the SEO gravity of your site, increasing organic traffic. Learn when Content Pillars are the right choice, how they impact search results in your favor, and how to create them by leveraging existing content. Hear a case study detailing a major content pillar project that will give you a sense of how this practical, cost-efficient technique can be used effectively. More info/register.
Host: Protech Services
Presenter: Rob Bean, Marketing Strategist, Refactored
Wed 9/30 at 2 p.m. – Web Accessibility Is Not An Option
Due to recent federal court rulings, organizations and companies are increasingly at risk of lawsuits over their websites’ failures to meet the requirements of the Americans with Disabilities Act. Learn about the growing importance of accessibility, Web Content Accessibility Guidelines (WCAG) standards, varying levels of compliance, and how development and design can create a digital presence that engages all of your visitors. More info/register.
Host: Unleashed Technologies
Presenters: Unleashed Technologies Creative Director Matt Curtin and Digital Delivery Manager Ann-Marie Gnall
Wed 9/30 at 2 p.m. – No Location, No Problem! Planning for 2021 Event Success
Learn how to re-think and optimize physical event fundamentals in a virtual setting, maximize virtual event technology and minimize technology limitations, and identify possibilities for stronger virtual event engagement and interaction. 1 CMP credit. More info/register.
Host: MeetingsNet
Presenter: Andrew Denlow, SVP of North American Sales, PGi
Wed 9/30 at 2 p.m. – An Insider’s Look at Creating a Safe In-Person Event
Hear from organizations that hosted a hybrid event, with 100+ attendees in person. Get an insider’s look on what was needed to ensure attendee safety and ultimately pull off a great event experience. Get best practices and learn how to source safely and find global venues that facilitate the latest health and safety measures, partner with venues to implement and govern safety standards and protocol, and build custom event layouts with physically distancing guidelines in mind. 1 CMP credit. More info/register.
Host: Cvent
Presenters:
- Katie Bohrer, CMP, Vice President, Meeting Design & Experience at Associated Luxury Hotels International
- Vicky Witt, Director of Convention Services at Omni Dallas Hotel
- Kelli Kopec, Product Marketing Manager at Cvent
Wed 9/30 at 6 p.m. – 21st Annual Power of A Virtual Summit Awards
For the first time in a virtual format, the 2020 Summit Awards will bring together association executives, industry partners, and business and community leaders for an evening to celebrate the value of associations and their impact on society. With the challenges presented by the COVID-19 pandemic, this year it is especially important that our community gather and celebrate our Summit Award winners and the collective power of associations. More info/register – tickets must be ordered by today (9/25).
Host: ASAE
Thu 10/1 at 11 a.m. – High Engagement Networking
Experience a series of networking options that your association could run for virtual events. Play and problem-solve with peers to experience how creative networking can be virtually. Take away applicable resources from ice breakers to shared experiences for elevating your virtual networking events. More info/register.
Host: The Collaborative
Presenter: Christina Rowe, founder, The Collaborative
Thu 10/1 at 11:30 a.m. – Virtual Event Revenue: Picking a Price for Your Online Conference
Planning a virtual research conference is no walk in the park. Yet it’s easy to undervalue your efforts when deciding how much your online event tickets should cost. Managing expectations and delivering on standards set by past years of in-person meetings makes this decision all the more difficult. Hear about the challenges and learn how to pick a price that’s right for you and your attendees. More info/register.
Host: Ex Ordo
Thu 10/1 at 12 p.m. – Virtual Events Office Hours
Getting ready to launch your first virtual event this fall and feeling the pressure? Hear about the top issues we address with our clients in the weeks before show time, including best practices for troubleshooting onsite technical issues, networking activities to implement last-minute, and communications needed by attendees. Get your questions answered in an open and collaborative forum. More info/register.
Host: 360 Live Media
Presenters: lead experience designers Beth Surmont and Brooke Wilson, 360 Live Media
Thu 10/1 at 1 p.m. –Event Hack Hybrid Games
Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.
Host: Socio
Fri 10/2 at 10 a.m. – Foresight Fridays with Jeff De Cagna
Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.
Host: Jeff De Cagna, executive advisor for Foresight First LLC
Fri 10/2 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future
The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.
Host: Ed Rigsbee, CAE, president at Rigsbee Research
Fri 10/2 at 12 p.m. – Science Not Stopped by Coronavirus: How a Large Scientific Meeting Successfully Pivoted to Virtual in Record Time
When COVID-19 shut down The Allied Genetics Conference, the organizers decided to go virtual and make it free to attend. Registration tripled, the conference was swamped by positive tweets, and recorded session views overwhelmed all expectations. Learn about how this conference flipped their format—in a matter of weeks—to fully online, allowing more than 1,000 scientists to present their research in more than 100 oral presentations and poster Q&A sessions. 1 CMP credit. More info/register (fee for MPI non-members).
Host: MPI
Presenter: Silke Fleischer, ATIV Software, CEO
Fri 10/2 at 12 p.m. – Virtual Events Office Hours
Getting ready to launch your first virtual event this fall and feeling the pressure? Hear about the top issues we address with our clients in the weeks before show time, including best practices for troubleshooting onsite technical issues, networking activities to implement last-minute, and communications needed by attendees. Get your questions answered in an open and collaborative forum. More info/register.
Host: 360 Live Media
Presenters: lead experience designers Beth Surmont and Brooke Wilson, 360 Live Media
Fri 10/2 at 12:30 p.m. – You Asked, We Answered (Legalese with the Ladies)
We’ll answer your questions around meeting and event contracting. More info/register.
Host: HopSkip
Presenters:
- Barbara Dunn, Partner @Barnes & Thornburg LLP
- Lisa Sommer Devlin, Principal @Devlin Law Firm, P.C.
- Sean Whalin (moderator), Co-Founder & CEO @HopSkip
Fri 10/2 at 1 p.m. (maybe?) – Association Chat Friday News on LinkedIn Live
Watching a replay of this last Friday brought back memories of Sweet Spot, who remembers that? KiKi covers industry news, upcoming events, people on the job hunt, and more. Follow KiKi on LinkedIn to confirm the time and get more details.
Host: KiKi L’Italien, senior consultant at Tecker International, speaker, and host of Association Chat
Fri 10/2 at 1 p.m. – The Great Debate: Paid vs. Free Virtual Events
It’s on every event organizer’s mind, so let’s address the elephant in the Zoom: should we be charging to attend virtual conferences, or should participation be free? Two teams of animated debaters will come to the table with their fiercest arguments and their most impressive rhetoric to tackle this fundamental question. As the debaters duke it out on video, you too
will battle alongside your fellow participants in the chat. More info/register.
Hosts: Snöball and Matchbox Virtual Media
Debaters:
- Dahlia El Gazzar, Idea Igniteur + Tech Therapist, DAHLIA+Agency
- Garth Jordan, CEO at the American Animal Hospital Association
- Nick Marzano, Vice President of Talent and Organizational Development at
Society of Hospital Medicine - Arianna Rehak, Founder & CEO, Matchbox Virtual Media
- Rachel Stephan (moderator), snöballer-in-chief, snöball event influencer marketing
Mon 10/5 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions
Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.
Host: Ed Rigsbee, CAE, president at Rigsbee Research
Mon 10/5 at 1 p.m. – Chatting with Agnes & Cecilia
This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.
Hosts:
- Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
- Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
Tue 10/6 at 10:30 a.m. – Price Your Online Conference Right
Learn from others who’ve tried different pricing strategies, monetization tactics and business models for online conferences and events. Hear about three pricing framework activities you can do with your own team. More info/register.
Host: Better Meetings
Presenter: Lee Gimpel, founder, Better Meetings
Tue 10/6 at 11 a.m. – Connect 2020 Technology Track 2020
While the name is “Technology Track,” these sessions encompass everything from online community platforms to community analytics to trusted service providers. Live demos, interactive panels, and practitioner-led case studies cover can’t-miss topics, including: The Future of Community Technology, Managing a Migration, Analytics and Reporting Tools, Platform Specific Tips and Tricks, and Gaining Influence in a Vendor’s Platform Roadmap. More info/register.
Host: The Community Roundtable
Tue 10/6 at 12 p.m. – Capture Virtual Audiences and Crush Zoom Fatigue
Learn the one question (and three more!) to produce virtual content that crushes Zoom fatigue. Build memorable experiences for attendees (both virtually and face-to-face), and boost interaction & buy-in before, during & after any event. More info/register.
Host: Pathable
Presenter: Andrea Driessen, Chief Boredom Buster @No More Boring Meetings
Tue 10/6 at 1 p.m. – High Engagement Networking
Experience a series of networking options that your association could run for virtual events. Play and problem-solve with peers to experience how creative networking can be virtually. Take away applicable resources from ice breakers to shared experiences for elevating your virtual networking events. More info/register.
Host: The Collaborative
Presenter: Christina Rowe, founder, The Collaborative
Wed 10/7 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment
You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.
Host: Ed Rigsbee, CAE, president at Rigsbee Research
Wed 10/7 at 12 p.m. – Connect 2020 Technology Track 2020
While the name is “Technology Track,” these sessions encompass everything from online community platforms to community analytics to trusted service providers. Live demos, interactive panels, and practitioner-led case studies cover can’t-miss topics, including: The Future of Community Technology, Managing a Migration, Analytics and Reporting Tools, Platform Specific Tips and Tricks, and Gaining Influence in a Vendor’s Platform Roadmap. More info/register.
Host: The Community Roundtable
Wed 10/7 at 12 p.m. – Easy Ways to Produce Engaging Virtual Events
Learn how associations really can replicate the magic moments of being at a conference when it’s all online. 1 CAE credit. More info/register.
Host: Association Insights In Old Town
Presenter: Lee Gimpel, founder, Better Meetings
Wed 10/7 at 1 p.m. – Facilit8Me – Creating a Participatory Environment
Participation does not often happen by accident. The activities, facilitation methods and environment are all carefully prepared to create opportunity for participation. Learn how to utilize multiple modalities for participants to engage, arrange environment to maximize participation and engagement between participants, manage and resolve conflict to keep participation high, and establish groups expectations of engagement. More info/register.
Host: Event Garde
Wed 10/7 at 1 p.m. – #ExpoChat on Twitter
ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.
Thu 10/8 at 11 a.m. – Leading Through Turbulent Times
Hear what increased global uncertainty means for those of us leading our mission-driven organizations: both for the organizations, but also for us as individuals. More info/register.
Host: Society Street
Presenters:
- Katy Amberley, CEO – British Society for Haematology
- Girish Menon, CEO – ActionAid UK
Thu 10/8 at 11 a.m. – Impactful Learning and Moderating
Learn how to prepare your presenters for conferences that help support adult learning theory when interacting virtually. Build your skills around how to leverage pace, tone, and view to create more engaging learning experiences. Practice how to utilize breakout rooms for successful learning experiences. Take away a tip sheet to share with your virtual moderators, and to use for running meetings smoother yourself. More info/register.
Host: The Collaborative
Presenter: Christina Rowe, founder, The Collaborative
Thu 10/8 at 1 p.m. – Membership Lifecycle Part II: Engagement — Membership Management
Learn how membership management technology supports data management best practices to capture, analyze and make membership data actionable. More info/register.
Host: Impexium
Thu 10/8 at 1 p.m. –Event Hack Hybrid Games
Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.
Host: Socio
Thu 10/8 at 2 p.m. – Event Planning Playbook: How to Get the Most out of Your Event Data and Eliminate Big Surprises
Hosts: Review My AMS Webinar and Aura Innovative Technology
Thu 10/8 at 3 p.m. – Why Having Member Contributed Data Is Vital During a Crisis
Learn how to streamline the delivery of timely data to members allowing for more educated decision making, create more powerful advocacy with data driven requests, and understand more clearly the changing needs of their individual members. Hear case studies where these practices were implemented and proven to be successful. More info/register.
Host: Association Analytics
Presenters: Dynamic Benchmarking
Fri 10/9 at 10 a.m. – Foresight Fridays with Jeff De Cagna
Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.
Host: Jeff De Cagna, executive advisor for Foresight First LLC
Fri 10/9 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future
The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.
Host: Ed Rigsbee, CAE, president at Rigsbee Research
Fri 10/9 at 12 p.m. – Is Your Organization Ready to Take the Full Advantage of Digital Events?
Navigating to the digital domain and online events took many event planners by surprise. While this domain creates lots of uncertainties, it also provides much more opportunities for the event organizers and their organization stakeholders. Learn how to evaluate your digital infrastructure, where to start with transforming your offline event into online, and which types of event exist and how to approach each of them. 1 CMP credit. More info/register (fee for MPI non-members).
Host: MPI
Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo
Fri 10/9 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)
Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.
Host: Matchbox Virtual Media
Presenters:
- Ann H. Hoover, Vice President of Programs, Association Health Law Association
- Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
- Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
- Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.
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