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Association Brain Food: 5.12.23

Reid All About it

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. Creativity in the Time of AI Learn techniques to inspire your teams’ creativity.

Chicago 199
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Does Your Meeting Need a Chief Experience Officer?

Associations Now

As meetings become less traditional and more experiential, so too should the roles on meeting and CVB teams. Earlier this month, the Dallas Convention & Visitors Bureau announced that it would now be called VisitDallas. While Dallas is the first DMO to hire a CXO, I’m sure it won’t be the last. Listener-in-chief.

Dallas 40
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The Association Keeping NBA Coaches Focused on Health

Associations Now

NBCA has an on-staff nutritionist who writes a newsletter for the coaches and makes herself available to individual coaches as needed. It’s with such cases in mind that NBCA has teamed with outside vendors, such as the mobile testing company Atlantic Heart, to keep an eye on players’ health.

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To Increase Member Retention, Rate and Score Engagement

Associations Now

Instead, engagement scoring allows associations to evaluate many different types of membership actions —attending an event, opening a newsletter, registering for a webinar—and track which engagement opportunities are strongest and weakest. Grading Engagement. Think of engagement scoring like a report card. Creating an Engagement Plan.

Dallas 80