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NOVEMBER 20, 2020

Maximizing Revenue through Smart Pricing Strategies. Join us for a weekly breakfast series of strategy, planning and engaging peer discussions on common challenges faced by Associations, along with best practices to overcome them. Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap). Wed 11/25 at 8 a.m.

Certificate 370

Certificate System Dallas Price 370

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MARCH 31, 2017

Presenter: David Epstein, content marketing manager, Bizzabo. Mobile Learning: A Practical Strategy. Learn how to develop your education strategy to optimize mobile learning in your organization. Facilitator: David Joyner, Joyner Media & Strategies, Inc. Presenter: Michele Levy, brand strategy consultant.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

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JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

MARCH 17, 2017

Learn how stakeholders came together to take advantage of this unique opportunity, how goals and objectives were determined, how audiences were selected, how strategies and tactics (including mobilizing members) were developed, and how metrics were tracked to demonstrate the success of the campaign. Chapter Roundtable (Washington DC).

DC 150

DC Washington America eBook 150

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JUNE 2, 2017

2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Host: ASAE DC-Area Partnership Professionals Network. – Association Analytics Network Meeting (Washington DC).

Raleigh 150

Raleigh Chicago DC Washington 150

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OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Presenter: Nick Borelli, President and Strategist, Borelli Strategies. More info/register. 1 CAE credit.

Mooc 205

Mooc Certificate DC millennials 205

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JULY 7, 2023

. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Location: Washington DC. More info/register. . Host: ASAE Tue 7/11 at 12 p.m.

Tools 195

Tools Education Newsletter Chicago 195

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FEBRUARY 22, 2019

.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Location: Washington DC. Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. These findings can inform and support strategies designed to support the long-term growth and success of your organization. 1 CAE credit. 1 CAE credit.

Social Media 170

Social Media DC System Washington 170

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” We recently asked reporters in all 50 states and Washington, DC.”

Marketing 40

Marketing Strategy Email Marketing Sample 40

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JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Hack’ several critical behavioral design strategies that support more effective and efficient learning. How to Build an Engagement Driven Demand Generation Strategy in 2017.

DC 153

DC Content Education Software 153

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JULY 21, 2017

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. DC-PPN Idea Exchange Meeting (Washington DC). . – DC-PPN Idea Exchange Meeting (Washington DC). Location: Washington DC. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

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NOVEMBER 9, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Locations: Washington DC and online. Presenter: Brooke Homar, Director, Strategy & Data, Freeman.

Chicago 174

Chicago DC Washington Software 174

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FEBRUARY 15, 2019

How to Create an Analytics Strategy & Roadmap. Associations Catalyzing Entrepreneurship – online and Washington DC). Locations: online and Washington DC. Presenter: Garth Jordan, Senior Vice President, Corporate Strategy at the Healthcare Financial Management Association. More info/register. Host: Association Adviser.

Social Media 170

Social Media DC System Technology 170

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MARCH 25, 2016

– Email Marketing: The Workhorse of Online Communications. Uncover ways you can immediately improve your email marketing results. If you’re in the DC area: Thu 3/31 at 4 p.m. Chuck Willmarth, CAE, Director, Health Policy and State Affairs, American Occupational Therapy Association. Wed 3/30 at 3 p.m.

LMS 170

LMS Pennsylvania Committee Email Marketing 170

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MARCH 25, 2016

– Email Marketing: The Workhorse of Online Communications. Uncover ways you can immediately improve your email marketing results. If you’re in the DC area: Thu 3/31 at 4 p.m. Chuck Willmarth, CAE, Director, Health Policy and State Affairs, American Occupational Therapy Association. Wed 3/30 at 3 p.m.

LMS 150

LMS Pennsylvania Committee Texas 150

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MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Sat 5/8 at 12 p.m. Tue 5/11 at 1 p.m. More info/register.

Technology 370

Technology St. Louis Strategy Products 370

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FEBRUARY 12, 2021

10 Purposeful Provocations for Association Boards in 2021 (Association Xchange, formerly DC Swap). Email Marketing Workshop. Content Strategy & Your SEO Roadmap. With the evolution of search algorithms and the adoption of tactical SEO, content strategy is more interwoven into SEO than ever before. 1 CAE credit.

Revenue 370

Revenue North Carolina Industry Technology 370

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JULY 8, 2016

– DC Lunch & Learn (Washington, DC). Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Presenter: Dr. Amanda Batson, ADB Partners. Wed 7/13 from 11:30 a.m.

DC 150

DC Certificate Washington Content 150

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MAY 19, 2017

Tue 5/23 at 12 p.m.* – Chapter Roundtable (Washington DC). Location: Washington DC. Presenter: Mark Bornstein, vice president, content marketing, ON24. – Corporate Sponsorships/Partnerships Idea Exchange (Washington DC). Location: Washington DC. AENC Marketing/Communications Round Table (Cary NC).

DC 150

DC Washington Chicago Tips 150

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SEPTEMBER 10, 2021

Learn how to align desired outcomes before beginning any digital marketing campaign, understand who your audience is and where their attention lies, measure which of your key messages most effectively transforms your target audience’s attention into meaningful action, and repurpose existing content and assets vs. creating something new.

Strategy 195

Strategy Content Education Tips 195

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JUNE 17, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. DC SAFE (Small Association Forum for Executives). – Key Findings from the 2016 Association Email Marketing Benchmark Report. Harness the Power of Content Marketing.

LMS 150

LMS Raleigh Content millennials 150

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APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. – Billhighway Chapter Roundtable (Washington DC). More info/register for the Washington DC roundtable. Tue 4/18 at 12 p.m.

Content 150

Content Chicago Marketing DC 150

Associations Now

JULY 22, 2016

Also: How one DC-area vehicle-rental company has taken advantage of the Pokémon Go buzz. The fear of missing out, or FOMO, is great for marketers who are trying to get people to buy a product. Idea for a staff Pokémon Go activity in #DC Metro! That’s not a good thing. At CMSWire , harmon.ie

Metro 40

Metro DC Email Marketing Washington 40

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OCTOBER 11, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Zoom and Washington DC). Locations: Zoom and Washington DC. Washington DC Idea Swap).

DC 50

DC Washington Content Education 50

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MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Tue 3/27 at 12 p.m.* – Association Workplace Study: New Preliminary Results (Washington DC). Location: Washington DC. Host: ASAE.

Case Study 45

Case Study Email Marketing DC Washington 45

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OCTOBER 21, 2022

Speakers: Amanda Simons, Principal, Sustainability Consultant, Honeycomb Strategies. Hear about key shifts in how associations are evolving their member engagement strategies and organizations,?moving Host: IAEE DC Chapter. 1 CMP credit. More info/register. Host: PCMA. Wed 10/26 from 11:30 a.m. to 3:10 p.m. Wed 10/26 at 1 p.m.

Revenue 44

Revenue Email Marketing Education Review 44

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DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges. We all have stories to tell!

Colorado 39

Colorado Recruiting Recruitment Survey 39

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MAY 11, 2018

– Chapter Roundtable in Washington DC. Location: Washington DC. The Three Essential Elements of Effective Inbound Strategy. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint.

DC 30

DC Washington Project Member Engagement 30

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JUNE 10, 2022

WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. Office myths. Quick hits. CAE credits.

Arlington 39

Arlington Revenue Content Team 39

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MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Host: Grype. Wed 5/25 at 11 a.m. CAE credits. Wed 5/25 at 11 a.m.

Arlington 41

Arlington Project DC Technology 41

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APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Board Relations and Leadership DC Idea Swap (Washington DC). Location: Washington DC. Location: Washington DC. Washington DC).

DC 30

DC Washington Revenue Chicago 30

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NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Creating a Killer Content Strategy. Chapter Roundtable in Washington DC.

Chicago 38

Chicago DC Tools Content 38

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JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. A really good list of email marketing best practices.

DC 37

DC Washington Member Engagement System 37

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NOVEMBER 8, 2019

Five Plays for Click-Worthy Email Marketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Location: online and Washington DC. Hear about common pitfalls to avoid, and strategies and frameworks that will keep you on track.

Social Media 39

Social Media Revenue Washington DC 39