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Association Brain Food: 4.28.23

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Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Although their opinions are most relevant for scientific societies , I wonder how much they reflect the thoughts of other young scholarly types. Online community.

DC 205
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Association Brain Food: 10.27.23

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Trying to figure out how to market more effectively to Gen Z and millennials? Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Learn how to craft a successful year-end report in half the time and a winning strategy for next year. Marketing to younger generations.

LMS 256
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Association Brain Food: 4.5.24

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TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. 1 CAE credit.

Revenue 256
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Association Brain Food: 2.23.24

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TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. Location: Washington DC. Learning subscriptions. Gen Z and millennial marketing. Social fitness.

DC 261
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Association Brain Food Weekly: 11.20.20

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Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Association Brain Food Weekly: 11.13.20

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Billhighway discusses the chapter bright spot concept—a CRP need-to-know—and explains how to share the exceptional practices (bright spots) of one chapter with all the rest. Wondering how to move forward with DE&I initiatives beyond the ubiquitous statement? Jennifer Dienst at PCMA Convene describes what these packages included.

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Association Brain Food: 11.3.23

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TopClass LMS describes how to convince your audience to invest in their personal growth and improve their lives by participating in association programs. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters. Chapter communications. More info/register.

Tools 272