Potomac Core

OCTOBER 4, 2016

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. SEPA is all about helping members determine how to best drive future outcomes. Time is not our friend.”

Strategy 164

Strategy eBook Member Engagement Revenue 164

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SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Data strategy. Location: Washington DC. Open Space events. 1 CMP credit. More info/register. More info/register.

LMS 256

LMS Revenue Arlington Education 256

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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Learn how to negotiate your salary and benefits.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

APRIL 28, 2023

Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Learn how an online community can help you attract, engage and retain members, and read their useful plan for launching and managing a community. Frankly, we’re smarter about it now. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

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SEPTEMBER 22, 2023

If your AMS partner doesn’t offer one, he shares tips for how to create a users group yourself and get the most out of it. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Website RFPs. More info/register.

LMS 266

LMS Revenue Education Strategy 266

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JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Navigate CES describes how your association can improve the customer journey for sponsors, exhibitors and advertisers. Achurch Consulting describes how to take an intentional approach to tool implementation. Employee retention.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

NOVEMBER 16, 2018

Microlearning may be trendy, says WBT Systems, but it’s a learning strategy based in brain science. Find out how learners and associations benefit from microlearning programs. MemberSuite explains why regulation is on the horizon and how to prepare your association for these new data privacy laws. Location: Washington DC.

DC 235

DC Washington Indiana Review 235

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MARCH 17, 2023

They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running.

Revenue 205

Revenue Certificate Committee Leadership 205

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DECEMBER 1, 2023

Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. Conference/abstract management. 1 CAE credit. . – 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Potomac Core

MARCH 3, 2020

Since 2004, Julia Hamm , President & CEO of Washington, DC based Smart Electric Power Alliance ( SEPA ), positioned the organization as the strategic partner to help the electric utility industry transition to a clean energy future. Julia Hamm. Winning champions commit to act first. Asking other leaders to make the same commitment.

DC 232

DC Arlington Virginia America 232

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JANUARY 18, 2019

He’s spot on, but, thankfully, provides advice on how to overcome these challenges. Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Tue 1/22 at 2 p.m.* – Eruption Not Disruption: How to Bulletproof Your Association and Attract More Members & Employees (Association Chat).

DC 293

DC Washington Member Engagement Content 293

Reid All About it

MAY 17, 2019

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Learn how to use Google Analytics to meaningfully measure success, improve user experience and increase conversions. Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy.

DC 170

DC Washington Social Media Revenue 170

Reid All About it

MARCH 15, 2019

Hear about strategies to make team members more effective, and make the planning workflow less stressful. Learn how to manage different personalities and get accountability, identify underlying sources of conflict, resolve conflict, and maintain productivity among all team members. Locations: virtual and Washington DC.

DC 150

DC Washington Denver Sacramento 150

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NOVEMBER 29, 2019

Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. AWTC End-of-Year Reception (Washington DC). Location: Washington DC. Learn how to shift your mindset and improve member engagement throughout the membership cycle. More info/register.

West Virginia 360

West Virginia Washington DC Revenue 360

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OCTOBER 4, 2019

It’s a secret worth spilling about what members are really seeking and how to help them find it. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Learn about platform strategies, content strategies, design and workflow.

LMS 186

LMS DC Social Media Washington 186

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JANUARY 4, 2019

How close is your association’s IT leader to his description? MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. How to set up Google Analytics. Farragut/Dupont Small Staff Association Brown Bag Lunch (Washington DC).

Video 285

Video Washington Social Media DC 285

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JANUARY 11, 2019

Learn what features come with the different Office 365 licenses, steps to set up Office 365 and create user accounts, how to start accessing your email through Office 365, what training your staff will need on using Office 365 features, and how to get help with migrating to Office 365 from your old system’s services.

DC 275

DC Washington Learning Management System LMS 275

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OCTOBER 5, 2018

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving. Location: Washington DC. Lunch provided.

DC 170

DC Washington Tools Certificate 170

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MAY 24, 2019

Are you an association content strategy professional—or wannabe? And, once you have that budget, check out the ultimate guide to content marketing strategy from SEMrush. How to Build Memberships at Every Step in Your Organization’s Life Cycle. How to Design an Effective Meeting Code of Conduct. 1 CAE credit.

DC 170

DC Illinois Washington Content 170

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MAY 31, 2019

. – The Power of Personalization: How to Create Individual Attendee Experiences at Your Next Event. Learn what it means to personalize your event, what data you need to gather at every stage of the event, and how to implement personalization. How to Modernize Your Exhibitor Education Program. Location: Washington DC.

DC 170

DC Washington Education millennials 170

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OCTOBER 12, 2018

WBT Systems explains how to motivate members to buy what you’re selling. She suggests ways you can learn how to speak like an industry insider. A few quick hits before we get to this week’s list of free webinars: How New York’s post-WW2 female painters battled for recognition. ( How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

JUNE 2, 2023

If you plan to select a new AMS in the next year, make plans to attend AMS Fest—it’s held twice a year, once in Chicago and once in the DC areas. Fyre and Ice: A Candid Conversation with Billy McFarland Hear about the strategies and missteps behind one of the most controversial events of the decade, the Fyre Festival. CAE credit. .

Technology 195

Technology Chicago Education System 195

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SEPTEMBER 14, 2018

GDPR’s Impact (Washington DC). Now that GDPR is underway, examine how you and others are doing. NW, Washington DC. – Strategy and Business Models for Association Online Education Programs. Chapter Roundtable in Washington DC. Location: Washington DC. Strategies for Pricing Customer Education.

North Carolina 186

North Carolina DC Washington Wisconsin 186

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OCTOBER 20, 2017

The other article centers on a scientist/artist in Japan who is exploring how to make androids more human , how to give these ‘beings’ human-ness so they can take on new roles in our lives. Discuss strategies for building deeper, year-round engagement through your digital channels – web, mobile, social and email. 1 CAE credit.

DC 150

DC Washington Social Media Tools 150

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MAY 5, 2023

Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. She is an in-demand speaker for association leaders worldwide and is at the forefront of exploring how member and attendee engagement is rapidly changing. . 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

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MAY 19, 2023

Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. William Penn Chapter events. Leadership training. Good stuff. Users group.

Strategy 195

Strategy Content Leadership Email Marketing 195

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JUNE 21, 2019

Mon 6/24 at 2 p.m.* – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention. – How to Go Around IT for Your Business Needs: Do’s, Can’s and Should You’s? Presenters: Andy Hicken, Director of Quality and Strategy, Web Courseworks. More info/register. Host: Wild Apricot. 1 CAE credit.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

JANUARY 31, 2020

MemberSuite explains how to help members develop relationships and have experiences that will give them a sense of belonging and community. Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. How to stop thinking about work at 3 a.m.

Chicago 221

Chicago Massachusetts DC Washington 221

Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Ryan Law at Animalz shares advice from three marketers about how to succeed as a content team of one. Association podcasts.

Committee 195

Committee Education Software Technology 195

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JANUARY 15, 2021

Content/education strategy. How to be more productive working from home: 9 rules for the “now normal.” Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.

Innovation 359

Innovation Las Vegas Communications Education 359

Associations Now

AUGUST 4, 2017

During last month’s Transform USA event, speakers shared tips on how to use data to increase ROI for their attendees and exhibitors. About two weeks ago I had the opportunity to attend the inaugural Transform USA event here in DC. A data-driven strategy is a must-have. That’s why organizers need a data-driven strategy, she said.

How To 93

How To DC Analysis Tools 93

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SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. Lunch provided. 1 CAE credit.

DC 170

DC Chicago Washington Video 170

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JUNE 16, 2017

The next one is in the fall in the DC area – keep your eye out for it. How well do new ideas, like Alexa skills, go over at your association? DelCor explains how to both encourage innovation and reject ideas with no future. Learn more about the food drive, participating teams, and how to contribute on DelCor’s food drive page.

Raleigh 186

Raleigh DC Washington Social Media 186

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MARCH 8, 2019

WBT Systems explains how to identify your LMS reporting requirements. Tue 3/12 at 12/12:30 p.m.* – Developments in Privacy and Data Security for Nonprofits (virtual and Washington DC). Locations: virtual and Washington DC. Social Engineering – Your Biggest Security Threat, and How to Stay Safe. More info/register.

LMS 170

LMS Price DC Washington 170

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DECEMBER 14, 2018

Mon 12/17 at 2:00 p.m.* – How to Get Nonprofit Office 365 Cloud Subscriptions. Find out what subscriptions are available to nonprofits, how you can learn more about making the right choices for your organization, and your options for how to request the licenses you need. Location: Washington DC. More info/register.

Vermont 285

Vermont DC Washington Education 285

Reid All About it

MARCH 22, 2019

Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. How are associations losing corporate supporters? Location: Washington DC.

Arlington 170

Arlington DC Washington LMS 170