Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations .

2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations.

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Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.

Accelerating Member Engagement

Potomac Core

Accelerating Member Engagement. How does this or any financial news connect to Association member engagement? Is Member Satisfaction A Solution? Interest in the Association’s success, member benefits, products or services won’t get or keep their attention for long.

Members Hire Strategic Solutions

Potomac Core

Facing increasing pressure to produce results, they only engage in activities that help them overcome business challenges and achieve results. Associations are meeting their new mandate, by energizing their Boards to do big things, and help their members thrive in an era of uncertainty.

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Members Hire Constant Transformation

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Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members.

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Members Hire Relevant Associations

Potomac Core

Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations. Industry centered Advocacy to help members protect their intellectual property and product category reputation.

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3 Engagement Strategies Drive Growth

Potomac Core

These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. What is clear is that 3 Engagement Strategies Drive Growth. Strategic Member Engagement.

Members Hire Tomorrow’s Associations

Potomac Core

Members Hire Tomorrow’s Associations because they have no other choice. Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Members Hire Tomorrow’s Associations. Breaking.

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Association Supply Chain Advocacy

Potomac Core

Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own. This could be the dawn of Member Engagement 3.0.

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Association Loyalty or Engagement Strategy?

Potomac Core

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Why do members leave?

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. If not, Members will vote with their feet and go somewhere else.

Private Equity Hires Associations, Private Equity Fires Associations

Potomac Core

Bobby Franklin , President & CEO, National Venture Capital Association ( NVCA ) in Washington, DC indicates that PE has the resources it needs to continue acquiring companies. Two Steps to Engage Private Equity Owners.

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4 Association Disruption Strategies

Potomac Core

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In today’s environment, members demand real time solutions that advance their concerns and achieve results.

Data Driven Engagement

Potomac Core

Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. In today’s world, many members are not interested in the standard and bundled benefits package.

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Association Innovation Delivers Growth

Potomac Core

Return on Member Engagement. Together we achieve a return on member engagement” reflects a six month strategic planning mantra employed by Corey Rosenbusch, President and CEO, GCCA (of which IARW is a key partner) and the Association’s Board of Directors.

Association Outside In Innovation

Potomac Core

Your association might want to understand what strategic initiatives it should put in place in order to drive your organization’s impact on member business outcomes. Rank the member’s desire for the Association to address these challenges.

Funding Industry Innovation

Potomac Core

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Value is no longer about services that boards or members view as neither relevant nor impactful.

Members Hire Customized Advocacy

Potomac Core

Members hire Customized Advocacy because they have no choice. What’s more member companies are facing increasing demands for transparency from their board members, shareholders, and also from their consumers. Association members employ 200,000 people in the U.S.

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3 Association Growth Strategies

Potomac Core

It’s all about alignment with industry and professional outcomes that your members care most about. Utilizing “ Impact ” Surveys instead of member satisfaction surveys will help your organization determine the desired future outcomes that members seek to address their “up at night” issues.

Driving Member Business Outcomes

Potomac Core

Driving Member Business Outcomes. Can an Association transform itself and become a strategic business partner to the very members they serve? The results also generate focused conversations among senior managers and Board Task Force Members. Driving Member Business Outcomes.

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Disruptive Associations

Potomac Core

At a time of unprecedented change your Association can become a Market Disruptor and position your members for success in a slow growth world. Disruptive Associations. A snapshot by the Conference Board of both the U.S.

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Post Brexit Associations

Potomac Core

However, in a rapidly evolving global market, how aligned is your association in order to help your members and their industries meet new challenges? These reorganizations also have: Highly engaged and strategic boards. Highly Engaged and Strategic Boards.

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Data Driven Innovation

Potomac Core

If member companies introduce more innovation to drive more profitability, is your association positioned to respond with equal or greater amounts of innovative solutions? Movement between member segments. Themes that overlap member segments. Are economic tides shifting again?

Breakthrough Associations

Potomac Core

The constant stream of information reminds association executives just how complex the world has become for your members. How can your organization utilize its strategic planning process to help your members in new and different ways that increase your association’s relevance ?

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Innovative Workforce Solutions

Potomac Core

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. How can Associations help members respond to this growing challenge and build innovative workforce solutions?

Advocacy Drives Business Outcomes

Potomac Core

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. Engaging the Board on External Issues.

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The Recession Ready Association

Potomac Core

While traditional associations discuss member “ loyalty ” strategies, is that enough nowadays? Return on Engagement – As earnings, profit, and operating performance pressures increase, the expectation that members learn new solutions only matters if they can apply them immediately.

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Members Hire Associations, Members Fire Associations

Potomac Core

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships.

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The Vital Association

Potomac Core

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. In other words, it’s all about Strategic Member Engagement.

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Improving Association Retention Performance

Potomac Core

What Association doesn’t want to slow down its Member Resignations and improve retention performance? Member losses are difficult especially when an Association loses larger members. Improving Association Retention Performance.

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The Future State of Associations

Potomac Core

The future state of associations “envisions” their roles as communication hubs engaging members that share and capture knowledge. Members will be engaged on their business interests and outcomes, the one size fits all approach will disappear.

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Regulatory Activity Reshaping Associations

Potomac Core

While the lion’s share of Washington, DC advocacy was once focused on Capitol Hill, that is no longer the case. Member Engagement. Is the increase in regulatory activity reshaping associations in terms of member engagement?

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Stop Selling Stuff

Potomac Core

At the start of your board meetings do board members ask themselves “I hope they try selling stuff today?” Today’s board members want strategic meetings focused on their external challenges and they want their Associations to help them address these challenges. Board Members Tuning Out.

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Just Another Association

Potomac Core

Being just another association means that members perceive your organization as focused on what it needs instead of helping the members and their companies, professions or industries achieve their outcomes. Today’s board members are different.

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Here is What We Do for You

Potomac Core

Despite growing external member challenges, some Associations insist that “selling louder” will make the difference: Communicate what the association does for members.

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Advocacy or Business Outcomes?

Potomac Core

Association executives inside and outside of Washington, DC sometimes struggle to secure key executive participation in advocacy meetings with Congressional representatives or regulatory agencies. Strategic Member Engagement. Member Business Challenges.

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3 Association Radical Transformation Strategies

Potomac Core

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. GCCA developed disruptive advocacy strategies to lower the costs of regulatory compliance for their members.

Driverless Associations

Potomac Core

Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at www.potomaccore.com.

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Association Relevance Despite Market Turbulence

Potomac Core

In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes. Slow Growth Creates Member Engagement Opportunities. Regulatory Challenges Create Engagement Opportunities.

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