Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members.

Advocacy or Business Outcomes?

Potomac Core

Association executives inside and outside of Washington, DC sometimes struggle to secure key executive participation in advocacy meetings with Congressional representatives or regulatory agencies. If advocacy programs are viewed as “outputs” (events, journal, newsletters, etc.)

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DC Commission Considering Business Tax on All Employers

Associations Now

It could affect the bottom lines of all DC-based associations. Washington, DC, like many cities, is hurting for cash. A final report is expected to be handed over to the DC Council by the end of the year.

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The best are delivered in a free newsletter every Sunday and make for an inspired start to the week ahead. Aug 22, DC, AVAILABLE at a special rate.

Seen Elsewhere: Resources for Trend Scanning, Gaming, Productivity

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. It offers a daily or weekly newsletter as well as a database of ideas, trends, and innovations organized into more than 20 industry categories.

The Big Picture: RNC Names eCampaign Director

The Big Picture

I am heading to Washington DC the weekend before Thanksgiving for a full day of CapWiz training during their annual Customer Appreciation Day. We use our CapWiz frequently - even as a distribution software for e-newsletters not related to advocacy. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn.

Association Brain Food Weekly: 12.14.18

Reid All About it

14 best content marketing newsletters for 2019. – Partnership Professionals Network Holiday Happy Hour (Washington DC). Location: Washington DC.

Associations Unorthodox e-book available on August 8

Principled Innovation

The e-book was produced in collaboration with DC-based branding firm, CHIEF. s new Serious Questions electronic newsletter! The e-book was produced in collaboration with leading DC-based branding firm, CHIEF.

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Association Brain Food Weekly: 12.8.17

Reid All About it

A recent Leading Learning newsletter from Tagoras led me to this post about building a new business model by “wandering with purpose” and experimenting until an answer presents itself. Partnership Professionals Network Lunch (Washington DC). Location: Washington DC.

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Association Brain Food Weekly: 6.30.17

Reid All About it

And finally, here’s one for you my freelance friends: a post by Jocelyn Glei—who by the way has a good newsletter —about maintaining your sanity and productivity when you work alone all the time. Chapter Roundtable in Washington DC. More info/register for Washington DC.

Culture Matters: Interview with Jamie Notter

Slice-Works

Our plan is to interview local, Washington DC talent in the Branding and marketing space and share their knowledge with you, our audience. In the weeks following the interview we will feature a blog post ty the interviewee on SliceWorks blog and in our newsletter.

Todays Lead.

Moery Company

There are others I call in from time to time, including Jeffrey Gitomer, Tom Peters and DC's own John Doyle. If you are interested in more industry news and association best practices you can subscribe to the MoeryLAI newsletter by following this link Business thought leaders have been gracious enough to become members of my unique and exclusive advisory board. These individuals volunteer their time and expertise to make me a better leader, salesperson and business owner.

Association Brain Food Weekly: 11.3.17

Reid All About it

And I especially love it when others do it for me—those are the newsletters I value most. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones. Small Staff Association Brown Bag Lunch (Washington DC).

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Association Brain Food Weekly: 4.12.19

Reid All About it

Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Presenter: Tyler Gates, President of the VR/AR Association, DC Chapter and Managing Principal at Brightline Interactive.

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Association Brain Food Weekly: 3.29.19

Reid All About it

And if that isn’t cool enough, check this out: “Our members will not have to pay additional fees for online education, certification, communities, newsletters, or other digital products that – more often than not – are pay-to-play ‘extras’ in most association business models.”. Mon 4/1 at 12 p.m.* – Farragut/Dupont Small Staff Association Brown Bag Lunch (Washington DC). Location: Washington DC.

Interview with an Expert: Emilio Arocho, Director of Technology and Digital Strategy at FDLI

Blue Sky eLearn

Emilio Arocho is a Washington, DC professional with over a decade of experience empowering nonprofit organizations by allocating their modest resources towards mission-focused digital transformation strategies. Maybe you want to try running an entirely virtual event for the first time, or maybe you want to A/B test a bold change to your member newsletter.

Association Brain Food Weekly: 2.17.17

Reid All About it

Washington DC). A community is forming in the DC-area to provide support, sponsorship, and networking opportunities for women association leaders in technology. Location: Washington, DC. Association Open House (Washington DC). Location: Washington, DC.

Association Brain Food Weekly: 2.17.17

Reid All About it

Washington DC). A community is forming in the DC-area to provide support, sponsorship, and networking opportunities for women association leaders in technology. Location: Washington, DC. Association Open House (Washington DC). Location: Washington, DC.

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

A new study from APCO Worldwide examining how association advocacy efforts are perceived by DC power brokers and other stakeholders offers some strategic and tactical insights for association GR teams.

Association Brain Food Weekly: 9.15.17

Reid All About it

Jimmy Daly says it’s the perfect time to launch a newsletter , and I agree. Tue 9/19 at 9 a.m.* – Fiduciary Training for Associations/Nonprofits: The How To’s of Investment Oversight (Washington DC). Chapter Roundtable in Washington DC. Location: Washington DC.

Achieve More by Connecting the Dots for Your Association

Association Adviser

Job postings are included in your newsletter, drive people to your job board, improve your site SEO, and automatically add non-member job seekers into your AMS for new-member marketing. Copyright ASAE: The Center for Association Leadership, Washington, DC.

Friday Buzz: Challenge Yourself With Your Blog Posts

Associations Now

In a blog post for Inbound.org , writer Jimmy Daly (the editor of the popular newsletter Swipe File ) talks about a few of the unconventional strategies he uses to form new blog posts. One blogging expert’s offbeat recommendations for getting past your writing funk.

Association Brain Food Weekly: 10.11.19

Reid All About it

Seven ways to boost your newsletter open rate. Zoom and Washington DC). Locations: Zoom and Washington DC. Washington DC Idea Swap). Location: Washington DC. Location: Washington DC.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

Awesome Association Marcomm Jobs – Week of July 24

SocialFish

Communications Manager , Online News Association – The Online News Association, the world’s largest membership organization for digital journalists, is seeking a creative, enthusiastic Communications Manager to join our terrific team in Washington, D.C.

Hot Association Marcomm Jobs – Week of June 7

SocialFish

Webmaster/Graphic Designer , National Grants Management Association – The National Grants Management Association (NGMA), a growing membership association based in Washington, D.C., Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. DC Small Staff Association Brown Bag Lunch Group (Washington DC).

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. DC Small Staff Association Brown Bag Lunch Group (Washington DC).

Association Brain Food Weekly: 6.20.16

Reid All About it

DC SAFE (Small Association Forum for Executives). – Sample Swap for Newsletter Templates. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more.

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Hot Association Jobs: November 10

SocialFish

We are seeking a high performer able to efficiently manage social media, digital newsletters, and website content while contributing to marketing, communications and publications objectives. Here are some of the coolest jobs you can find on the SocialFish job board !

What’s the Buzz? Find Out Who’s Talking about You

SocialFish

As for me, I am facilitating an (equally free for ASAE members) ASAE Idea Swap on Membership 2.0 , also on Thursday, from 9:30-11:30 EST at the ASAE's I St location (DC) (**Note it's NOT at the Reagan Building!**). Check out this free webinar from one of my fave bloggers, Kivi Leroux Miller, with none other than my fellow SocialFish, Lindy Dreyer. It's on Thursday at 12 EST. It will be awesome, of course!

Associations Unorthodox #5: Collaborate everywhere

Principled Innovation

Instead of concentrating their people in cubicles in Washington, DC, Chicago or New York, associations can equip and deploy staff professionals as part of the new mobile workforce, with the intent of nurturing more meaningful stakeholder connections at the most local level possible. S SERIOUS QUESTIONS ELECTRONIC NEWSLETTER!

Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth Kanter

At last month’s Social Media Week Washington, DC 2013 , the SM4GH leadership team presented Benchmarking: Stop Comparing Apples to Potatoes. Another interesting find was the overwhelming use of newsletters and email correspondence as a means of communicating. Flickr Photo by Kevlar.

Marketing Resources for Associations and Small Businesses

Association Navigator

The magazine is aimed at entrepreneurs and it’s a reminder of how much commercial activity there is in the DC area. Here are some good marketing resources for your association or professional services firm.

Turn Member Referral Into a Status Symbol

Associations Now

“These are people that have seen how our policy and how our efforts in DC really represent people out in the country, and they like to share that story. At the National Cattlemen’s Beef Association, member-get-a-member is more than a one-time campaign.

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

Association Brain Food Weekly: 8.3.18

Reid All About it

Newsletters are immortal —and so is news of their death and rebirth,” says Dave Pell, who shares six tips for publishing excellent newsletters. He should know—he writes one of my favorite evening newsletters. Chapter Roundtable in Washington DC. Location: Washington DC.

Awesome Association Jobs This Week – April 26

SocialFish

This position reports to the Chief, Public Policy & External Affairs and is based in n4a’s Washington, DC office. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Help Wanted: Find Your Next Marketing and Communications Star

Associations Now

Associations wants to hire people who have the savvy and skills to thrive in today’s evolving marcomm environment. Here’s how to find your next superstar. I’m sure you can relate to this scenario: It’s Friday afternoon, and it has been a relatively calm week.

Expanding the Hive: Beekeeper Group Welcomes New Bees

Beekeeper Group

Leslie Carlson , Account Manager , previously worked as the Communications Manager of Sister to Sister: The Women’s Heart Health Foundation, she managed social media pages, created content for the website, drafted fact sheets and newsletter items, and helping develop sponsorship proposals. She’s also worked with clients like the YMCA, Exposed DC, and the Sweetlife Music + Food Festival.