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Use Data for New Revenue Opportunities

Association Analytics

For example, are they opening newsletters, attending meetings, volunteering? Reimagine what you mean when you say “customers” and expand that definition. These and other groups can fall under your new definition of “customers”: Lapsed members. Start by tracking your members’ behaviors. age, geography, job type). Affiliates.

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Defining Your Member Value Proposition

MemberClicks

In this article, we will explore the definition of a value proposition and why it is important. It could include potential discounts for attending conferences or conventions and even place a value on exclusive member content. One strategy commercial interests have employed for years is creating a unique value proposition.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. For example, discounts on meetings or membership in exchange for an article or an appearance.) .” Kurtzman believed that thought leaders should help shape the way people think about the world by sharing their ideas and insights and by challenging the status quo.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

For this post, we’ll use the Pew Research Center’s generational , definitions. And while they are somewhat infatuated with social media and texting, they’re definitely a fan of email. Newsletters are important - don’t forget about them! Now, we would be culpable if we didn’t include Gen Z in the mix.

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How To Build An Email List For Beginners

Disciple Media

Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day. How often will you be sending out newsletters, promo emails and triggered emails? And who will be writing your newsletters and promo mails anyway? That might mean a free gift or a £20 discount coupon or a T-shirt.

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Legacy Donor Stewardship for Associations: What to Know

ISAE

They’ve chosen to support your organization in a uniquely meaningful way, so special touches and messages are definitely warranted. Finally, stay on the lookout for ways to go the extra mile for your legacy donors.

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Employer-Paid Membership Dues: Tips to Help Your Members Out

MemberClicks

And while there are many ways that you can help tear down this roadblock (discounted fees, payment plans, grants, etc.), Having employers pay membership dues can be blog topics, webinar programs, topics in newsletters or even on social media. one option is to educate potential members on employer-paid membership dues.

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